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Save $5.00A young child dressed in a captivating Red Gingham Lace Dress & Bloomers stands against a neutral background. The outfit is perfectly paired with white sandals and a coordinating red hair bow.A child wearing the Red Gingham Lace Dress & Bloomers, characterized by its red and white checkered pattern and ruffly sleeves, stands in sandals with one hand raised and the other behind her back, smiling at the camera.
Red Gingham & Lace Dress + Bloomers
Sale price$64.95 Regular price$69.95
(5.0)
A girl in a playsuit with a strawberry pattern holds an apple and stands in the garden alongside another girl named Maisy, who is wearing the Blue Cherry Maisy Playsuit in the background.A young girl named Maisy with long hair and a red bow is standing outdoors wearing the Blue Cherry Maisy Playsuit. She is smiling amidst vibrant greenery.
Blue Cherry Maisy Playsuit
Sale price$49.95
(5.0)
Child in profile wearing a Wild Roses Chloe Ponytail Hat adorned with a colorful floral pattern, paired with a dress showcasing red, blue, and orange designs.In a garden setting, a child wearing a floral hat and the Wild Roses Ariel Dress with a red skirt kneels, tending to plants. The delicate print of the Wild Roses brand dress complements the scene beautifully.
Wild Roses Chloe Ponytail Hat
Sale price$39.95
(5.0)
A young girl stands outdoors in a garden, admiring her attire; she is wearing the Wild Roses Amelie Dress adorned with colorful florals. Lush greenery and wild roses surround her. Her hair, tied back with a red hair tie, adds charm to her radiant presence.A child in a Wild Roses Amelie Dress, exuding the charm of wild roses, stands outdoors with a backdrop of trees and a partly cloudy sky.
Wild Roses Amelie Dress
Sale price$64.95
(5.0)
A young child stands in a garden wearing a Wild Roses Maisy Jersey Playsuit paired with boots.A young girl wearing the Wild Roses Maisy Jersey Playsuit stands outdoors, surrounded by greenery, with a sunny sky in the background.
Wild Roses Maisy Jersey Playsuit
Sale price$49.95
(5.0)
A young girl wearing the exquisite Wild Roses Ariel Dress, featuring a vibrant floral print, stands against a plain background. Her outfit is completed with a red tulle skirt and white shoes, making her perfectly dressed for any party occasion.A young girl in a red Wild Roses Ariel Dress and green boots walks in a garden adorned with wild roses, as another child plays nearby. Flowers and plants surround them, creating a serene and enchanting scene.
Wild Roses Ariel Dress
Sale price$69.95
(5.0)
In a blooming garden full of yellow flowers, a child gazes to the side wearing a Red Gingham checkered dress made from 100% cotton, complemented by a matching Red Gingham Bucket Hat accented with red buttons.A young girl in a red and white checkered dress and a Red Gingham Bucket Hat stands outdoors, looking into the distance. Her attire, with its hand-printed style from the Red Gingham brand, captures the playful essence of summer.
Red Gingham Bucket Hat
Sale price$34.95
A young girl in a Red Gingham Lace Edge Dress, featuring lace-trimmed, red and white checkered fabric with ruffly sleeves, looks through a viewfinder outdoors, surrounded by plants and flowers.A child in a Red Gingham Lace Edge Dress by Red Gingham strolls down a garden path, surrounded by flowers and wooden planters.
Red Gingham Lace Edge Dress
Sale price$69.95
(5.0)
SHOP EXTRA 50% OFF
A young girl stands outdoors in a garden, admiring her attire; she is wearing the Wild Roses Amelie Dress adorned with colorful florals. Lush greenery and wild roses surround her. Her hair, tied back with a red hair tie, adds charm to her radiant presence.A child in a Wild Roses Amelie Dress, exuding the charm of wild roses, stands outdoors with a backdrop of trees and a partly cloudy sky.
Wild Roses Amelie Dress
Sale price$64.95
(5.0)
A girl wearing a Red Gingham bucket hat and matching hand-printed style red and white checkered dress stands by a white fence, holding a small black object. She is surrounded by lush greenery and colorful flowers, creating a picturesque scene.A child in a lively Red Gingham brand dress from their Garden Party collection joyfully sits on a green and yellow lawn chair, embodying the perfect blend of playful charm and comfort.
Red Gingham Garden Party Dress
Sale price$69.95
(5.0)
Save $20.00A young girl wearing the Blue Cherry Heart Pocket Dress from Blue Cherry stands on a summer garden path, holding binoculars amidst lush green foliage and vibrant flowers.A young girl in a Blue Cherry Heart Pocket Dress, adorned with charming heart-shaped pockets, stands in a garden holding a net bag of apples. She is surrounded by summer greenery and flowers.
Blue Cherry Heart Pocket Dress
Sale price$39.95 Regular price$59.95
(5.0)
Save $5.00A young child dressed in a captivating Red Gingham Lace Dress & Bloomers stands against a neutral background. The outfit is perfectly paired with white sandals and a coordinating red hair bow.A child wearing the Red Gingham Lace Dress & Bloomers, characterized by its red and white checkered pattern and ruffly sleeves, stands in sandals with one hand raised and the other behind her back, smiling at the camera.
Red Gingham & Lace Dress + Bloomers
Sale price$64.95 Regular price$69.95
(5.0)
A young girl wearing the exquisite Wild Roses Ariel Dress, featuring a vibrant floral print, stands against a plain background. Her outfit is completed with a red tulle skirt and white shoes, making her perfectly dressed for any party occasion.A young girl in a red Wild Roses Ariel Dress and green boots walks in a garden adorned with wild roses, as another child plays nearby. Flowers and plants surround them, creating a serene and enchanting scene.
Wild Roses Ariel Dress
Sale price$69.95
(5.0)
A young girl in a Red Gingham Lace Edge Dress, featuring lace-trimmed, red and white checkered fabric with ruffly sleeves, looks through a viewfinder outdoors, surrounded by plants and flowers.A child in a Red Gingham Lace Edge Dress by Red Gingham strolls down a garden path, surrounded by flowers and wooden planters.
Red Gingham Lace Edge Dress
Sale price$69.95
(5.0)
A child in a red, heart-patterned Sweet Apple Amelie Dress, holding two apples in front of their eyes and sticking their tongue out. This playful scene is highlighted by the stretchy jersey fabric of one of the season's cutest girls' dresses from Sweet Apple. White background.Two young girls in matching Sweet Apple Amelie dresses, with the girl on the right placing a red apple on the head of the girl on the left. Both are smiling.
Sweet Apple Amelie Dress
Sale price$64.95
(5.0)
Blue flower dressBlue flower dress
Blue Cottage Flowers Puff Sleeve Dress
Sale price$69.95
(5.0)
Save $10.00Pink bunny dressPink bunny dress
Pink Bunnies Amelie Dress
Sale price$54.95 Regular price$64.95
(5.0)
Save $10.00A young girl in a Blue Bunnies Amelie Dress by Bunny, crafted from 100% cotton jersey, holds a stuffed rabbit and stands beside a large plush rabbit against a pink background.A young girl stands against a pink background, beaming at the camera in the Bunny Blue Bunnies Amelie Dress—a delightful example of girls' dresses. Her light blue attire, adorned with a playful rabbit print, is made from 100% cotton jersey and paired charmingly with her pink shoes.
Blue Bunnies Amelie Dress
Sale price$54.95 Regular price$64.95
(5.0)
Save $10.00A young girl with curly hair standing outdoors against a textured wall, dressed in the Swan Song Rebecca Dress featuring the vintage Swan Song print. She is paired with pink knee-high socks and brown shoes.A young girl in the Swan Song Rebecca Dress, featuring a Peter Pan collar and vintage Swan Song print, stands in a garden with yellow socks peeking out as she holds a yellow flower and looks down.
Swan Song Rebecca Dress
Sale price$49.95 Regular price$59.95
(4.9)
Save $10.00A young girl with long blonde hair in a Swan Song Gatsby Dress featuring animal prints holds a yellow hula hoop.Two young girls with long hair wearing matching Swan Song Gatsby dresses hold a yellow measuring tape. One girl looks at the tape while the other smiles at her. Both wear white sandals.
Swan Song Gatsby Dress
Sale price$49.95 Regular price$59.95
(4.9)
SHOP GIRLS DRESSES

Perfect fit

Patterns created in-house for Aussie size standards, with a generous cut.

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At just $79.95! Click here for Free NZ & International Options

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Don't love it? Return it for a refund (but you'll love it!)

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A young girl stands outdoors in a garden, admiring her attire; she is wearing the Wild Roses Amelie Dress adorned with colorful florals. Lush greenery and wild roses surround her. Her hair, tied back with a red hair tie, adds charm to her radiant presence.

GIRLS DRESSES

A child beams with joy, sporting a Blue Cherry Chloe hat featuring a wide brim and ponytail hole, perfectly complementing her dress adorned with a playful red apple pattern.

GIRLS PONYTAIL HATS

Hearts cardigan

for cooler nights

cotton cardigans

Claudia Short Sleeve Jersey Dress Pink Unicorn - Oobi

we love a bargain

all under $29.95

AUSSIE DESIGNS & PATTERNS

SHOP SHORTS & PLAYSUITS

Save $15.00Lyla Pink Watercolour Shorts - OobiLyla Pink Watercolour Shorts - Oobi
Lyla Pink Watercolour Shorts
Sale price$29.95 Regular price$44.95
(5.0)
Save $10.00Blue floral shortsBlue floral shorts
Lyla Blue Watercolour Shorts
Sale price$34.95 Regular price$44.95
(5.0)
Save $15.00Pink floral shortsPink floral shorts
Marnie Pink Forest Flower Shorts
Sale price$29.95 Regular price$44.95
(4.9)
Save $15.00Blue floral shortsBlue floral shorts
Marnie Blue Forest Flower Shorts
Sale price$29.95 Regular price$44.95
(4.9)
A little girl wearing the Strawberry Fields Maisy Playsuit stands in a circle with a hula hoop.An easy-to-wear Strawberry Fields Maisy Playsuit for a young girl in a blue and red strawberry print, with press studs.
Strawberry Fields Maisy Playsuit
Sale price$49.95
(5.0)
Save $5.00Navy dog romper kidsNavy dog romper kids
Bow Wow Wow Maisy Playsuit
Sale price$44.95 Regular price$49.95
(5.0)
A young child stands in a garden wearing a Wild Roses Maisy Jersey Playsuit paired with boots.A young girl wearing the Wild Roses Maisy Jersey Playsuit stands outdoors, surrounded by greenery, with a sunny sky in the background.
Wild Roses Maisy Jersey Playsuit
Sale price$49.95
(5.0)
A girl in a playsuit with a strawberry pattern holds an apple and stands in the garden alongside another girl named Maisy, who is wearing the Blue Cherry Maisy Playsuit in the background.A young girl named Maisy with long hair and a red bow is standing outdoors wearing the Blue Cherry Maisy Playsuit. She is smiling amidst vibrant greenery.
Blue Cherry Maisy Playsuit
Sale price$49.95
(5.0)
SHOP SHORTS SALE

SHOP SUMMER DRESSES FOR PARTY OR PLAY

We create hand-printed, 100% cotton, machine washable dresses designed to LAST. Our dresses are made to be handed down from sister to sister.

DRESSES & PLAYSUITS

Let customers speak for us

from 4642 reviews
Melody
Wild roses Amelie dress

This dress is stunning. The colours are so vibrant and the material is soft. Highly recommend this dress

Wild Roses Amelie Dress
Brooke L
Beautiful quality

I had been eyeing off this swimsuit for a while because i love the cute apple print. when it arrived i couldn’t get over the quality ! the material is thick giving me confidence it can protect my little one in the sun for hours. it washed beautifully and i was told it was comfortable and not scratchy to wear !

Sweet Apple SPF50 Zippy Swimsuit
Cheryl Earnell
Easter Dress

Perfect dress for wearing to Easter celebrations. Good quality material well made. Super girls. My child loves it

Blue Bunnies Ariel Dress
J
Puffy cuteness

In love with the puffy sleeves of this dress! It adds to the charm of the design and looks so cute when worn.

Blue Cottage Flowers Puff Sleeve Dress
J
Fun dress to twirl in!

My little one loves twirling in this dress. The bunny print is totally adorable and the pockets are a nice touch too. An absolute winner!

Blue Bunnies Amelie Dress
J
So comfy and cute!

One of my little one's fave Oobi pieces! Fabric is soft and comfy to wear, and the front buttons make it easy to put on/take off too. The cherry print is fun and fresh - she's all set for summer!

Blue Cherry Maisy Playsuit
J.A.
Perfect summer dress!

Such a vibrant print that's really giving off summer and beach vibes. Fit is perfect for my daughter and quality is excellent. Fabric is comfy and love how it can be worn on or off the shoulder - absolutely gorgeous either way.

Coral Reef Garden Party Dress
Karen
Cute little shorts

Good quality shorts. Love the vibrant colours that have last through several washes already. My daughter is quite small around the waiste that i normally have to downsize, but these fit perfectly, although they were shorter on her than the model in the photos and my daughter is average height.

Marnie Blue Forest Flower Shorts
Lydia L
Super gorgeous dress

This red gingham garden party dress is so beautiful. My daughter loves this dress so much! She chose this dress for her school Carols and brought it on our holiday to Singapore. I wish Oobi would make dresses in a bigger size than 11-12 years as my daughter is very tall. She is 9 years old and wears Oobi size 11-12 years already.

Red Gingham Garden Party Dress
Georgie M
Beautiful Dress

Beautiful dress, my daughter just loves it!! She has so many Oobi dresses & just loves them all .

Red Cottage Flowers Puff Sleeve Dress
Linda Comb
Beautiful dress with matching hat

This Wild Roses Amelie dress is a winner as my 7 year old daughter said that it is so comfortable, it's like being in a big t-shirt but fancy! She loves the roses print and also that it comes with a hat to match! It was the only dress she wore for an entire weekend!

Wild Roses Maisy Jersey Playsuit
Linda Comb
Stylish play time wear!

My 7 year old daughter enjoyed the casual feel but yet the stylish look of the WILD ROSES MAISY JERSEY PLAYSUIT because the fabric is super soft! She loved this outfit just as much as the Wild Roses Amelie Dress.

Wild Roses Maisy Jersey Playsuit
Linda Comb
Love the checkered print!

The RED GINGHAM GARDEN PARTY DRESS is gorgeous and perfect for Christmas and summer time. My 7 year old daughter absolutely loves the look of this dress due to the longer length, the checkered print and the soft fabric. It also matches in with not only the Red Gingham Hat but the Wild Roses Hat too!

Red Gingham Garden Party Dress
Gillian Boyd
A pretty and much appreciated gift for a beautiful granddaughter

I bought this dress for my granddaughter for her 5th birthday. She lives some distance from me and I had it sent straight to her. She was delighted with receiving her parcel and its contents. The dress fitted perfectly and she was parrticularly impressed with the sash. She does love a pretty dress.

Cornflower Meadow Angel Dress
Linda Comb
Beautiful Christmas Dress

My daughter absolutely adores her Wild Roses Ariel Dress! Not only is it stunning, but it’s also incredibly comfortable. She loves showing it off, twirling and holding the edges as she sways side to side, telling everyone to admire her beautiful new dress. It brings her so much joy!

Wild Roses Ariel Dress

SHOP GIRLS CLOTHES

A young girl with long hair stands against a pink background, adorned in a magical Blue Bunnies Ariel Dress by Bunny. The outfit, reminiscent of adorable bunnies frolicking in a meadow, evokes the whimsy of an enchanted garden.

TUTU CUTE

A child in the Blue Bunnies Amelie Dress from Bunny, crafted from 100% cotton jersey with a bunny pattern, sits against a pink background.

EASTER LOOKS

Red apple swimsuit

SHOP CLEARANCE

Oobi In THE PRESS

Welcome to OOBI, an Australian girls clothing brand celebrating the magic of childhood in every stitch.

As Seen In:

Kyle & Jackie O, Herald Sun, KidStyleFile, Vogue Kids, Real Living, Harpers Bazaar, Vive...

Ethical Manufacturing

Oobi is 5 STAR Good On You Rated PLUS an Integrity Ethical Brand. Our designer has spent years traveling, working and collaborating with our creators and a respectful, mutually appreciative and ethical manufacturing process has been strictly adhered to. We are proud of our team of artisans and they are equally proud to work with our company - the proof is in the quality of the creation!

ABOUT US

Oobi is an Australian children’s clothing, homewares and lifestyle label for girls aged newborn to twelve. It’s a beautiful and thoughtful range of fashion, designed with fun, colour and movement in mind! We pride ourselves on our signature, hand-printed cotton fabrics, designed by Alexandra Riggs in Sydney, Australia since 2002.

Shop the look

Shop the look

A young girl in a Red Gingham Lace Edge Dress, featuring lace-trimmed, red and white checkered fabric with ruffly sleeves, looks through a viewfinder outdoors, surrounded by plants and flowers.A child in a Red Gingham Lace Edge Dress by Red Gingham strolls down a garden path, surrounded by flowers and wooden planters.
Red Gingham Lace Edge Dress
Sale price$69.95
(5.0)
In a blooming garden full of yellow flowers, a child gazes to the side wearing a Red Gingham checkered dress made from 100% cotton, complemented by a matching Red Gingham Bucket Hat accented with red buttons.A young girl in a red and white checkered dress and a Red Gingham Bucket Hat stands outdoors, looking into the distance. Her attire, with its hand-printed style from the Red Gingham brand, captures the playful essence of summer.
Red Gingham Bucket Hat
Sale price$34.95
A girl wearing a Red Gingham bucket hat and matching hand-printed style red and white checkered dress stands by a white fence, holding a small black object. She is surrounded by lush greenery and colorful flowers, creating a picturesque scene.A child in a lively Red Gingham brand dress from their Garden Party collection joyfully sits on a green and yellow lawn chair, embodying the perfect blend of playful charm and comfort.
Red Gingham Garden Party Dress
Sale price$69.95
(5.0)
A young girl in a Red Gingham Lace Edge Dress, featuring lace-trimmed, red and white checkered fabric with ruffly sleeves, looks through a viewfinder outdoors, surrounded by plants and flowers.A child in a Red Gingham Lace Edge Dress by Red Gingham strolls down a garden path, surrounded by flowers and wooden planters.
Red Gingham Lace Edge Dress
Sale price$69.95
(5.0)
In a blooming garden full of yellow flowers, a child gazes to the side wearing a Red Gingham checkered dress made from 100% cotton, complemented by a matching Red Gingham Bucket Hat accented with red buttons.A young girl in a red and white checkered dress and a Red Gingham Bucket Hat stands outdoors, looking into the distance. Her attire, with its hand-printed style from the Red Gingham brand, captures the playful essence of summer.
Red Gingham Bucket Hat
Sale price$34.95
A girl wearing a Red Gingham bucket hat and matching hand-printed style red and white checkered dress stands by a white fence, holding a small black object. She is surrounded by lush greenery and colorful flowers, creating a picturesque scene.A child in a lively Red Gingham brand dress from their Garden Party collection joyfully sits on a green and yellow lawn chair, embodying the perfect blend of playful charm and comfort.
Red Gingham Garden Party Dress
Sale price$69.95
(5.0)
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APPLE REWARDS

meet our makers

Oobi is 5 STAR Good On You Rated PLUS an Integrity Ethical Brand. Meet our amazing team who make your garments.

DISCOVER MORE

OOBI ARE PROUD OF OUR ACCOLADES, AWARDS AND GREEN COMMITMENT