October 06, 2017

There's something about roses that makes me think about garden parties, looooong sunny days, bees buzzing gently around a picnic table... cake. Whether they're tiny roses, primroses, bold cabbage roses or sweet little rosebuds, they all have a special place in my heart and I'm always drawn to them. I love that they're strong and even slightly haughty (thorny?!) but also so delicate, sweetly scented and those little petals are so soft when they flutter to the ground...

Ellie French Primrose Dress, Sizes in 2Y - 12Y - Coming Soon! And Holly French Primrose Dress, Sizes in 2Y - 12Y - The Happiness Blog | Oobi Girls Kid Fashion
Ellie French Primrose Dress, Sizes in 2Y - 12Y - Coming Soon!
Holly French Primrose Dress, Sizes in 2Y - 12Y - Online Now!

They're also emblematic of love, that blossom that's at the same time so fragile and so strong is beautifully symbolic.

Rosie Navy Primrose Set, Sizes in 1Y - 2Y - The Happiness Blog | Oobi Girls Kid Fashion
Rosie Navy Primrose Set, Sizes in 1Y - 2Y
Online Now!

I love recolouring and redrawing vintage prints, from wallpapers, old dresses, swatches of fabric I collect (hoard?) and even old advertising posters, children's  books - anything can inspire a new print - any time! 

Holly French Primrose Dress, Sizes in 2Y - 12Y - The Happiness Blog | Oobi Girls Kid Fashion
Holly French Primrose Dress, Sizes in 2Y - 12Y
Online Now!

I've drawn and sketched on the back of bus tickets, the inside jacket of novels, scraps of paper begged borrowed and stolen... my own arm... And when I'm 70 maybe I'll be brave enough to get that tattooed right there, where I drew a flower... 
SUMMER ROSES - DREAMY DAYS, SUNSHINE AND LOVE… - The Happiness Blog | Oobi Girls Kid Fashion
I also love to design and draw my own fabrics and this season I've designed a LOT. From the navy ditsy floral to the delicate little fabric with tiny daisies, I've kind of gone all out this season - because... love. I also love to doodle little fluttery hearts, imperfect always, not too round, a little bit sharp too... like a thorn. You can't take a rose or a heart for granted.

Picnic Navy Ditsy Dress, Sizes in 3Y - 9Y - The Happiness Blog | Oobi Girls Kid Fashion
Picnic Navy Ditsy Dress, Sizes in 3Y - 9Y
Online Now!

This summer I'm inspired by warm, sunny days, LOVE!, the sweet smell of a sugary flower and roses... of course. 
SUMMER ROSES - DREAMY DAYS, SUNSHINE AND LOVE… - The Happiness Blog | Oobi Girls Kid Fashion
What I love to do when I design is think about the garments in stages. So for example when I designed the Sabrina dress I felt like it would be perfect to add a belt that was bold and unexpected. So I chose to put a simple but super bold red grosgrain ribbon belt there. But then I also wanted something that matched in case red didn't suit the mood...

Sabrina French Primrose Dress with 2 Belts, Sizes in 2Y - 12Y - The Happiness Blog | Oobi Girls Kid Fashion
Sabrina French Primrose Dress with 2 Belts, Sizes in 2Y - 12Y
Online Now!

Sabrina Navy Primrose Dress with 2 Belts, Sizes in 2Y - 12Y - The Happiness Blog | Oobi Girls Kid Fashion
Sabrina Navy Primrose Dress with 2 Belts, Sizes in 2Y - 12Y
Online Now!

So I designed and printed a small daisy which I put on a navy base to contrast, match, and also not match, all at the same time. It's perfect but it's imperfect. The colours reference each other but the design and the print is different. Just like a patchwork or jigsaw, the pieces fit but they stand alone too.

Sabrina Navy Primrose Dress with 2 Belts, Sizes in 2Y - 12Y - The Happiness Blog | Oobi Girls Kid Fashion
Sabrina Navy Primrose Dress with 2 Belts, Sizes in 2Y - 12Y
Online Now!

Sabrina French Primrose Dress with 2 Belts, Sizes in 2Y - 12Y - The Happiness Blog | Oobi Girls Kid Fashion
Sabrina French Primrose Dress with 2 Belts, Sizes in 2Y - 12Y
Online Now!

As a side note, I'm excited to bring back the Sabrina dress which I designed a few years ago and hadn't ever repeated because it's quite a complex piece to sew and make. The bubble hem is a nod to my '80s past but I believe that I modernised it and made it quite fresh. I love the pleating in the chest, the fit, the sweet sleeve... And of course the belt :)

Holiday French Primrose Dress, Sizes in 3Y - 10Y - The Happiness Blog | Oobi Girls Kid Fashion
Holiday French Primrose Dress, Sizes in 3Y - 10Y
Coming Soon!

My tiered "Holiday" dress is a piece that's going to divide my mamas - it's truly patchworked and when I designed it I thought of it like tiers of the cake. Maybe you like chocolate, maybe I like red velvet, maybe we like it all. Maybe it's not for you, too many patterns, I get that! But there's something I really love about how all my prints just somehow 'work' together and they are harmonious. Possibly even my favourite piece of the range... not that I EVER have favourites.

Blossom Pink Primrose Skirt with Bloomer, Sizes in 6M - 2Y - The Happiness Blog | Oobi Girls Kid Fashion
Blossom Pink Primrose Skirt with Bloomer, Sizes in 6M - 2Y
Online Now!

Blossom Navy Ditsy Skirt with Bloomer, Sizes in 6M - 2Y - The Happiness Blog | Oobi Girls Kid Fashion
Blossom Navy Ditsy Skirt with Bloomer, Sizes in 6M - 2Y
Online Now!

Blossom French Skirt with Bloomer, Sizes in 6M - 2Y - The Happiness Blog | Oobi Girls Kid Fashion
Blossom French Skirt with Bloomer, Sizes in 6M - 2Y
Online Now!

On the patchwork theme I have a soft spot for little bubbas wearing our Blossom skirts - they're so flippy, so adorable! The little ruffles bouncing and showing off their contrast patterns, their sweet little bows. Dancing around...

Mathilda French Skirt, Sizes in 3Y - 8Y - The Happiness Blog | Oobi Girls Kid Fashion
Mathilda French Skirt, Sizes in 3Y - 8Y
Online Now!

Mathilda Navy Ditsy Skirt, Sizes in 3Y - 8Y - The Happiness Blog | Oobi Girls Kid Fashion
Mathilda Navy Ditsy Skirt, Sizes in 3Y - 8Y
Online Now!

And if you like that style, our Mathilda is the grown up girl's version of Blossom. The same shape and design aesthetic but designed to suit bigger girls. Check out some unexpected pops of colour, I couldn't resist! 
Mathilda Pink Primrose Skirt, Sizes in 3Y - 8Y - The Happiness Blog | Oobi Girls Kid Fashion
Mathilda Pink Primrose Skirt, Sizes in 3Y - 8Y
Online Now!

I'm crazy for all the accessories and homewares this summer and they're so sweet for stocking stuffers or Christmas gifts too. Every print (and some of my favourite classics) has a knotted hair bow clip, knotted oversized bow headband, pom pom crown, REAL crown, hat or headscarf! 

Knot Bow Clips - The Happiness Blog | Oobi Girls Kid Fashion
Knot Bow Clips
Online Now!

Bow  Headbands - The Happiness Blog | Oobi Girls Kid Fashion
Bow  Headbands
Online Now!
Harriet French Primrose Hat, Sizes in S - XL - The Happiness Blog | Oobi Girls Kid Fashion
Harriet French Primrose Hat, Sizes in S - XL
Online Now!
Pom Pom Crown - Navy and Pink - The Happiness Blog | Oobi Girls Kid Fashion
Pom Pom Crown - Navy and Pink
Online Now!

Pink Primrose Princess Crown - The Happiness Blog | Oobi Girls Kid Fashion
Pink Primrose Princess Crown
Online Now!

I'm crushing on the 1950s vibe of the scarf tie hair band which basically is a regular headband with an elastic back. At the base of the neck you can tie it into a knot so that there are ties hanging loose (so Sophia Loren!) tie it into a turban (Elizabeth Taylor?) or make a bow! Whatever you like - you do you!

Navy Primrose Scarf Headband - The Happiness Blog | Oobi Girls Kid Fashion
Navy Primrose Scarf Headband
Online Now!

And of course... patchworking. My LOVE! This season's patchwork quilt in single and double sizes make my heart soar! I printed every fabric and they're all made using a series of fabrics and patterns that I absolutely agonised over. Patchworking is a real joy and it can also be so frustrating! Trying over and over to get the tones to be harmonious, adding red? Removing red! This fabric? That fabric? How to do the pillows? Agony, but delicious agony because I love to make them! I think you can tell how much thought and effort goes into every print and every patch and I know that they are absolutely adored by mamas. Thank you for loving them and thank you for keeping them as heirlooms for your daughters too.

Pillowcase French Primrose Primrose Quilt - The Happiness Blog | Oobi Girls Kid Fashion
Pillowcase French Primrose
Primrose Quilt
Online Now!

I hope there is something that puts a smile on your face at every turn... something that you weren't expecting. And maybe something where you're just not sure... That's what it's all about! I want to give you designs that grow on you, like a rose on a trellis... maybe it creeps up unexpectedly, maybe it hits you with love from the first moment. I don't mind either way and that's why I love fashion and design so much. 
And us girls have to be strong, like a rose.  

Tegan Pink Roses Dress, Sizes in 3Y - 6Y - The Happiness Blog | Oobi Girls Kid Fashion
Tegan Pink Roses Dress, Sizes in 3Y - 6Y
Online Now!

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Sizing Guide
Our Sizing Height of Child
3M / 00 64cm - 72cm
6M / 0 72cm - 80cm
12M/1Y 80cm - 86cm
18M 86cm - 92cm
2Y 92cm - 98cm
3Y 98cm - 104cm
4Y 104cm - 110cm
5Y 110cm - 116cm
6Y 116cm - 122cm
7Y 122cm - 128cm
8Y 128cm - 134cm
9Y 134cm - 140cm
10Y 140cm - 146cm
11Y 146cm - 152cm
12Y 152cm - 158cm
13Y 158cm - 164cm