FREE Shipping & Gift over $100!
0

Your Cart is Empty

It Started with an Apple...

March 04, 2015

It Started with an Apple...

Our 7 th year win as Australia’s Favourite Children’s Fashion Label and Favourite Online Store came as a huge surprise to us all, but we were equally surprised and blown away by all the sweet messages and photos sent in as celebration of our win.

 Thank you so much to all our wonderful Oobi mamas who shared photos of their Apple-licious Oobis. It was a difficult task to select just one winner in the $500 Wardrobe prize but we couldn’t resist our lovely Oobi Mama Julie’s 3 little girls growing up in a Oobi collage!

 We asked Julie to write a little something about her love for Oobi and how it all started with an apple…

I was doing my daily trawl through my Facebook news feed when I spotted it, an apples competition! I normally don’t enter competitions as I’m neither a great photographer nor especially creative but I couldn’t resist entering. The reason: Oobi’s apple print was where my love affair with the brand began many years ago.

When my middle daughter was only a few months old I got my first piece of Oobi... an apple print tennis skirt. She wore it often and we always received loads of comments on it. I loved the print as it was so different to what I had seen in all the usual places. It was bright, fun, girly and age appropriate, all the things I looked for in a girls clothing brand! From there I slowly began to build up an apples collection.


It was then that I realised that Oobi was so much more then simply beautiful clothing....it was a community. A community created so lovingly by an amazing, talented designer and her team. All so helpful and genuine. 

A warehouse sale, online Facebook group and a chance encounter with another devoted Oobi mama soon followed. I came across so many other mums just like me and bought a few other mums along for the ride. We were strangers yet chatted like old friends and bonded over the gorgeous clothes our children would wear.

 

I often wonder if Alex understands the magnitude of the legacy she has created, which extends way beyond the garments she designs. All different ladies, from so many walks of life have come together to support each other through happy times, sad times and everything in between. Life long friendships have been made.

So this is what led me to go through all those years worth of photos to find the many memories we made with the apples print. Winning the prize was an unexpected bonus which I’m extremely appreciative of. Three little girls and many, many Oobi outfits later we are richer (or poorer if the bank balance is the judge!) for having found that tennis skirt all those years ago. Thankyou Alex and all the Big Oobi’s, the prize was amazing but its the other things you have given me which are worth more than a dollar amount

Julie xoxo

Thankyou so much for sharing your Oobi journey with us Julie,

Lots of Love

Alex & The Big Oobis xx


Leave a comment

Comments will be approved before showing up.


Also in The Happiness Blog

As Seen In... Babyology
As Seen In... Babyology

March 14, 2017

As Seen In... Babyology! Hop To It ! Read on for this amazing article written by Lexi Klaebe
Read More
Photos We Love... Mini Fashionistas  🌺🌷🌸🌼🌺
Photos We Love... Mini Fashionistas 🌺🌷🌸🌼🌺

February 15, 2017

We love it when you share your photos on Social Media, whether on Instagram @oobi or on our Facebook Page or our Community Facebook page Oobi VIP Group!

Read on for more beautiful Oobi princesses

Read More
Back to School with Oobi Accessories
Back to School with Oobi Accessories

January 25, 2017

School holidays are almost over and we thought it would be fitting to give you our top picks to be Oobi-ready for a great school term... Read on for our Oobi picks 

 

Read More
News & Updates

Sign up to get 10% off! PLUS the latest on new releases, secret sales and more …

Sizing Guide
Our Sizing Height of Child
3M / 00 64cm - 72cm
6M / 0 72cm - 80cm
12M/1Y 80cm - 86cm
18M 86cm - 92cm
2Y 92cm - 98cm
3Y 98cm - 104cm
4Y 104cm - 110cm
5Y 110cm - 116cm
6Y 116cm - 122cm
7Y 122cm - 128cm
8Y 128cm - 134cm
9Y 134cm - 140cm
10Y 140cm - 146cm
11Y 146cm - 152cm
12Y 152cm - 158cm
13Y 158cm - 164cm