Oobi held it’s first official Pop-up event in Melbourne at The Wild Collective, Saturday 15th – Sunday 16th August. The event took place in the historic Royal Exhibition Building in Carlton Gardens. The Pop-up showcased the newly released Barefoot Princesses Spring Collection and also celebrated the bright, fun and magical world of Oobi.
Visitors to The Wild Collective were welcomed into the exquisite historical space with a POP of fun and colour from Oobi.
Mums, dads and children discovered the many diverse pieces that Oobi had to offer, posed for photos with Alex and the Oobi team, and asked burning questions about design and Oobi life. Who could resist the hand printed fabrics, the tulle and of course the giant Fruiti Ottomans? Designer Alexandra Riggs said, “It was great to see so many children and parents playing dress ups. It was an honour to be a part of this event and we were delighted to align ourselves with this fun and innovative project.”
I Love Candy is a celebration of Oobi RED! It’s a fun and bright range which I was honoured to preview at The Wild Collective at our VIP party. Melbourne has always been Oobi’s second home and our Melbourne fashionista mums, editorial, bloggers, photographers, journalists and stylists came to our party of over 200 people (little and big). It was a wild night, befitting the Wild Collective, with a lot of candy and a lot more mayhem! A fantastic fun chance to dance, twirl, eat too much and generally celebrate!
I LOVE CANDY will be available online and in-stores on the 15th of September. A news release will be sent to media soon.
Oobi’s brand ethos is “Let them be Little” which speaks to the idea that children’s fashion should be fun, engaging, bright and beautiful. All Oobi garments are ethically produced and all their prints are developed by designer Alexandra Riggs – either from original artworks that she creates or recoloured and repurposed vintage designs that she has collected over the years. Oobi is a nostalgic brand that is sweet, fun and retro – infusing a little magic into every girl’s life.