December 08, 2014


For an unprecedented 7th year running KidStyleFile have announced Oobi as winners.

Editor Angela Anderson shares her thoughts on this phenomenal ongoing achievement:

"We ran the Annual Reader Survey for KSF for the seventh time this year. Oobi Baby & Kids topped the polls in response to the question “What are your favourite designers or brands of children’s clothing?” Having only launched in in 2012 topped the polls for "What is your favourite baby and kids store?" for the second year running too.

Over 30,000 responses were recorded for favourite brands/designers and favourite baby and kids stores. There were no shortlist nominations and no drop down boxes to influence respondent input, resulting in a truly honest representation of respondent opinion.

Oobi's result is a remarkable feat as they have comfortably achieved the number 1 position against established multinational brands with far more marketing power. It's a very good sign for Oobi in particular and boutique brands as a whole – it’s possible to follow your passion, express your individuality and be successful in the major league.

Oobi Alex has uncompromisingly channeled her personality into her brand; it's accessible, and focuses on quality at a great price point which further compounds its nostalgic appeal. Oobi has a real X factor that transcends trend-based fashion and appeals to a very wide audience. Oobi Baby & Kids is a stayer and I see them remaining very popular in the years to come.”

Founder and designer Alex Riggs on when she first knew her passion for quirky, vintage and slightly retro girls dresses made an impact:

“One of our mums told me her daughter Olivia had proudly announced to anyone who would listen, ‘I’m an Oobi baby.’ I was so proud I nearly cried. In the early days you’re told you have no experience and you shouldn’t do it like that.’

I followed my heart and slowly but surely the most amazing community of mums supported the designs through a shared passion for quality, colour and being able to let their children still be children. Oobi mamas tell me their little girls get to wear a party dress every day with Oobi”

With the inaugural first Tween release of B by Oobi little Olivia might now get the chance to tell Alex she’s a B Girl too!


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Sizing Guide
Our Sizing Height of Child
3M / 00 64cm - 72cm
6M / 0 72cm - 80cm
12M/1Y 80cm - 86cm
18M 86cm - 92cm
2Y 92cm - 98cm
3Y 98cm - 104cm
4Y 104cm - 110cm
5Y 110cm - 116cm
6Y 116cm - 122cm
7Y 122cm - 128cm
8Y 128cm - 134cm
9Y 134cm - 140cm
10Y 140cm - 146cm
11Y 146cm - 152cm
12Y 152cm - 158cm
13Y 158cm - 164cm


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