Ethical & Environmental Production - Always and All Ways!

Our production for Collections has wrapped up! We're so excited about releasing more beautiful designs in the following weeks and months but do you know what we're just as excited about? Waste!

I know that sounds pretty weird but did you know how much waste we've generated for our ENTIRE winter stock? Take a look below.

Winter stock waste

This. Yup, that's all there is! How awesome is that?!

At Oobi , we are very proud to place a high priority on ethical and sustainable production, from the fabric, factory, people-power, right down to the packaging. Take a look at some of our certifications and awards as an ethical business.


Sedex Approved

Your Oobi garments are made in India and China and the factory has been independently audited by SMETA. Oobi would not work with a company that did not receive a pass if audited by a Sedex Member - that is non-negotiable. 

Sedex is a not for profit, membership organisation which is dedicated to driving improvements in labour rights, health & safety, the environment and business ethics. You can find more information about Sedex here:


TUV Rheinland

We have had all our fabrics tested for led by German Owned testing company, TUV Rheinland. Testing has been done independently and all fabrics have been found to have zero lead - yipeeee. And uhhhhhh... a no brainer! Do you know how many dyes use lead? You'd be shocked. Not only is it bad for you, it's bad for the planet. Find out if your favourite brands'  printing and dying passes German standards.


Organic clothes for girls

Our fabric is sourced and spun in India by NSP Spinning Mills:
NSP is a member of AEPC India.

Only where we have mentioned "organic cotton" on our products are the garments organic, if it is not mentioned, we use lead-free dyes on regular cotton. We use organic cotton for 1/4 of all our collections, equating to approximately 2 full collections per year.

Our plan for 2020 is to double this commitment to organic cottons. These are also sourced and spun in India.



The women who work for our factory do so freely. Our factory hires about 22 female staff who are paid a living wage as outlined by Sedex. They are also free to join unions and have lunch breaks of 1 hour every day plus two 15 minute tea . breaks in an 8 hour working day.
In addition, nobody under the age of 20 years works for our factories and the SMETA report shows that there are systems and measures in place to check government issued ID cards to ensure this. There is no child labour and we also have an exemplary safety record!
You can find out more about our ethical production plus the full reports here: 


In 2018 we banned plastic straws and water bottles from our office too. Anyone caught bringing those in to Oobi HQ is forced to make cake and bring it to work :)


Good On You

We're also proud to announce that we have been given a GREAT rating by Good On You - for our ethical, environmental and humane production. That is the TOP rating for ethical production, animal rights, humane work conditions and also for environmental practices. 


Ethical Clothing Retailer

Oobi WON "Best Ethical Clothing Retailer" at the LUX Magazine Parent And Baby Awards! 😍

And update! We just won Best Children's Fashion Brand overall in 2019/2020!
We're sooooo proud to be an ethical, sustainable and environmentally conscious business - always and all ways! We continue to take steps to ensure that we meet the best standards in the industry.
Love, the Oobis 


P.S. Check out this adorable book written with Oobi included - a children's school project about sustainable and environmentally proactive brands!


  • Oobi

    Thank you for the Oobi love, Archana xx

  • Oobi

    Thank you, Martin! It’s one of the things we are most proud of xx

  • Archana Gayen

    This is why I love Oobi. Thank you for caring for your employees. You are making an impact, and setting an amazing example. Proud to be associated with the brand xx

  • Martin Bishop

    The more I learn about Oobi the more I adore you. I love your work ethic and dedication to the environment, charitable causes and fair working. I wish more organisations would follow suit. Xx

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