We were pretty thrilled to be one of only 10 brands (in thousands) to be celebrated by the wonderful and prestigious "Milk Magazine" in their awards at the Paris Playtime Show! This award is an incredible boost to our brand, and also to Australian Children's Fashion Designers - as we were the only Australian Brand to be nominated - and win!
It goes to show that we Aussies are doing something right! It was also a wonderful celebration of colour and pattern. Beige in kid's fashion is definitely being overtaken by brights in Europe and the USA, as you can see from the pictures of the awards, which were a real celebration of the future of kid's fashion, clothing and the industry in general. And it looks like the future is BRIGHT!
Of course this is music to our ears. As Oobi celebrates colour, pattern, fabrics and fun - and always have.
Our stand at the show was an opportunity to showcase our fun clothing for boys and girls to buyers from all over the world...
And of course everyone got a little Koala Treat to help them truly 'get us' - haha! Who doesn't love a Caramelo and we were the ambassadors there. In the land of chocolate, even the Belgian stores said they loved them. 🤣
Our designer Alex went to the show to attend the awards and meet her Euro customers, who had a lot of fun playing with the colourful prints and creating orders for their stores.
We love our new Italian buyers - how cool does he look? And lovely too!
Celebrating our new Paris stores and buyers, Alex writes orders for old friends too.
And just because, we wanted to share, Alex really walks the talk when it comes to colour! Here she is at the Opera - in a print that could be Oobi too.