PRESS RELEASE - SUMMER ROSES

September 15, 2017 3 min read

Press Release Summer Roses Collection - The Happiness Blog | Oobi Girls Kid Fashion

Oobi are proud to release their new collection, Summer Roses. This exquisite range will be in-store at the end of September to greet the start of the warmer days with pretty, hand-printed designs.
Designer Alexandra Riggs hand-draws fabric designs or recolours vintage prints to make them fresh, new and uniquely Oobi. It's this attention to detail and design that sets Oobi apart in the children's fashion world.

Sabrina Navy Primrose Dress, Sizes in 2Y - 12Y - The Happiness Blog | Oobi Girls Kid Fashion
Sabrina Navy Primrose Dress, Sizes in 2Y - 12Y
All are available at the end of September 

Alex designed two looks for the Sabrina dress - one of the highlights of the range this season. One look for each dress is a bold, red sash and ALSO each dress comes with a contrast belt made from 'Daisy', a trim print of tiny daisies that she designed especially to match (and yet boldly contrast) with the Primrose print.

Sabrina French Primrose Dress (shown with both belt options), Sizes in 2Y - 12Y - The Happiness Blog | Oobi Girls Kid FashionSabrina French Primrose Dress (shown with both belt options), Sizes in 2Y - 12Y - The Happiness Blog | Oobi Girls Kid Fashion
Sabrina French Primrose Dress (shown with both belt options), Sizes in 2Y - 12Y
All are available at the end of September 

Sabrina Navy Primrose Dress (shown with red grosgrain belt - Fabric belt in hero image above), Sizes in 2Y - 12Y - The Happiness Blog | Oobi Girls Kid Fashion
Sabrina Navy Primrose Dress (shown with red grosgrain belt - Fabric belt in hero image above), Sizes in 2Y - 12Y
All are available at the end of September 

Taking as much care in design and details as any women's fashion house or designer ensures that girls are treated as discerning and valued wearers of these timeless designs. No detail is left to chance, and every feature is carefully thought out and designed. Socks, hair accessories, hats and jewellery designs are always included - not as afterthoughts but as the main event! 

Bow Headbands - The Happiness Blog | Oobi Girls Kid Fashion
Bow Headbands - The Happiness Blog | Oobi Girls Kid Fashion
Bow Headbands
All are available at the end of September

Knot Bow Clips - The Happiness Blog | Oobi Girls Kid Fashion
Knot Bow Clips - The Happiness Blog | Oobi Girls Kid Fashion
Knot Bow Clips
All are available at the end of September
Crowns, Knot Bow Headbands & Pom Pom Socks - The Happiness Blog | Oobi Girls Kid Fashion
Crowns, Knot Bow Headbands & Pom Pom Socks
Knee High Pink Pom Pom Socks in 2Y - 6Y - The Happiness Blog | Oobi Girls Kid Fashion
Knee High Pink Pom Pom Socks in 2Y - 6Y
All are available at the end of September 

Sweet Little Handbags in Assorted Prints - The Happiness Blog | Oobi Girls Kid Fashion
Sweet Little Handbags in Assorted Prints
All are available September 15th

This season Alex dives into her catalogues of vintage prints, recolouring and recreating a few Oobi classics and adding some brand new uniquely hand drawn prints that Alex has been working on for almost 2 years. 

Tegan Pink Roses Dress, Sizes in 3Y - 6Y - The Happiness Blog | Oobi Girls Kid Fashion
Tegan Pink Roses Dress, Sizes in 3Y - 6Y
All are available at the end September 

Navy Ditsy is her small new floral design with an unexpected colour palette with a bright navy base made fresh and new by pops of pretty yellows and pinks - bringing navy into the summer sunlight!

Long Weekend Navy Ditsy Dress, Sizes in 3Y - 11Y - The Happiness Blog | Oobi Girls Kid Fashion
Long Weekend Navy Ditsy Dress, Sizes in 3Y - 11Y
All are available at the end of September 

Mix-and-Match is always part of Oobi's design aesthetic and unexpected twists and turns, colour matching and even some clashing prints mean that garments are never just as they are, but created to be challenging, thought provoking and yet still harmonious - working when they just shouldn't work. That's the beauty of well designed garments!

Holiday French Primrose Dress, Sizes in 3Y - 10Y - The Happiness Blog | Oobi Girls Kid Fashion
Holiday French Primrose Dress, Sizes in 3Y - 10Y
All are available at the end of September 

Babies and toddlers have been given special attention this season with the sweetest romper, Avery, and cute little shorts and smock top sets (Rosie). Blossom Skirts with insert bloomers and sweet little dresses with Peter Pan collars are vintage styled and retro but modern and fresh with the mixture of prints that can be pushed to the edge, or subtle and sweet. Wear it your way!

Rosie Navy Primrose Set, Sizes in 1Y - 2Y - The Happiness Blog | Oobi Girls Kid Fashion
Rosie Navy Primrose Set, Sizes in 1Y - 2Y
All are available at the end of September

Blossom Navy Ditsy Skirted Bloomer, Sizes in 6M - 2Y - The Happiness Blog | Oobi Girls Kid Fashion
Blossom Navy Ditsy Skirted Bloomer, Sizes in 6M - 2Y
All are available at the end of September 
Bandanna Bib & Sugar Shorts (from Rosie Set) - The Happiness Blog | Oobi Girls Kid Fashion
Bandanna Bib & Sugar Shorts (from Rosie Set)
All are available at the end of September

Avery Romper, Sizes 0Y - 3Y - The Happiness Blog | Oobi Girls Kid Fashion
Avery Romper, Sizes 0Y - 3Y
All are available at the end of September

Bonnets in Assorted Prints - One Size - The Happiness Blog | Oobi Girls Kid Fashion
Bonnets in Assorted Prints - One Size
All are available at the end of September

Alex and her team pledge to donate their time and garments to Aussie kids in need and with every purchase Oobi donate a piece of Oobi Magic - whether that's a garment, donation, bedroom treat or birthday gift. Oobi have been "Oobi-Fying" the world now for many years and have changed so many lives for the better - and that's thanks to the support of their customers too. 

Holly French Primrose Dress, Sizes in 2Y - 8Y - The Happiness Blog | Oobi Girls Kid Fashion
Holly French Primrose Dress, Sizes in 2Y - 8Y
All are available at the end of September 

Summer Roses marks one of Alex's largest and most comprehensive ranges to date. For a full Dropbox of Images, Flat-Lays, More Details and anything else you might require, please contact: media@oobi.com.au

So what's coming next? Oobi are thrilled to announce that swimwear is on the agenda for an October release and here's a delicious sneak-peek of the truly vintage inspired print and range which will include dresses, rash vests, hats, bikinis, swimming suits and boy short swim. The range is all chlorine resistant, SPF50+ and mix-and-match. 

Swimwear - Coming Soon! - The Happiness Blog | Oobi Girls Kid Fashion
Swimwear - Coming Soon! - The Happiness Blog | Oobi Girls Kid Fashion
Swimwear - Coming Soon!

For more information, images, interviews, and more, please contact: editorial@oobi.com.au

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