FREE Shipping & Gift over $100!

Your Cart is Empty

It’s Our Georgia - and she’s a Peach!

September 19, 2016

It’s Our Georgia - and she’s a Peach!

Once again, our Oobi Scrapbook mums came to my rescue this week!
For those of you who don't know it, is our private community Facebook group, where we basically hang out, talk about new releases, do fun sneak-peeks, mamas share pics of their gorgeous girls, and we, well I, generally hassle the mums for feedback and advice on my pieces too. You should check it out and join us!
This week was no different where I posed the problem of what to call our new release dress. Because it's a few garments rolled into one.

The design process is a complex thing… and sometimes it’s truly unexpected. For this season, I knew that I really wanted to make a summery Maxi skirt for girls and tweens with amazing dense embroidery and ruching. I love a maxi and they are so summery and fun.


The Georgia Lemon Maxi Skirt...
"Erin Is extremely pleased with her Georgia Lemon Maxi Skirt  I think the BiG smile says it all".
So I designed a sample and we made it and totally fell in love with it. The ruching and elastic panelled waist is amazing. It hugs the tummy so that it's nice and comfy, and it is wide enough to wear a tee tucked in or over the top and still see the pretty effect. I also had the ruching lined so it's nice and soft inside.
Smile's keep on coming in the Georgia Blue Kensington  worn with Eve Red Flutter Heart tee
It's really cool when a sample comes "to life" and becomes more than something you've drawn on paper or imagined in your head. It's a really exciting process and I swear I will never get tired of it.
And then… when we were putting it on the fit mannequin and taking the dress up over the bodice, it just… well, it became an amazing strapless dress.
We all looked at it in the sampling room - all heart eyes.
And then looked at each other...
The Georgia Halter Dress...

Oh… nooooooo! I so want to make a maxi skirt for girls, but this is so sweet as a girl's strapless dress! Which one do I choose?

Ok… Let’s make it both!

Georgia Blue Kensington 

So we played with it, adjusted the specs, ummhed and ahhed about it and finally decided, let’s do it! I had to add a bow to the skirt and then THAT turned into a cool halter idea and, well, Georgia came to life!

The Georgia Maxi Dress - with bow at the waist. Worn with White Flutter Tee
And so pretty from the back too...

But the problem that I took to our Mamas in Scrapbook is - how on earth do I explain this 3-in-1 dress (I was calling it 2 in 1 but the mums pointed out that it’s strapless, halter AND maxi so it’s 3-in-1) and how do I write about it? Or do I just say "It's a Maxi Skirt" and let people discover that it's a dress (or vice versa)?


But, after loads of debate and conversation, as they suggested, I’m sharing the story here with a big thank you to my "think tank" and some pretty pictures too. I hope that you love it too, and even though this pretty is called Georgia, it’s now dubbed the 3-in-1 Magic Maxi (thanks Gillian and Linda and all the other mums who gave me the great advice and feedback)!

Oh and the mums with daughters or twin girls loved this idea. That each girl can wear it 'her own way'. If you do this with the Georgia, please share pics with us, we'd love to see what you do!

Love, Alex xox

Leave a comment

Comments will be approved before showing up.

Also in The Happiness Blog

Easter with Mr Bun Bun
Easter with Mr Bun Bun

April 05, 2017

Celebrating Easter with Mr Bun Bun.. We have you covered for everything Easter! from the perfect outfit to fun activities... Read on to find out
Read More
As Seen In... Babyology
As Seen In... Babyology

March 14, 2017

As Seen In... Babyology! Hop To It ! Read on for this amazing article written by Lexi Klaebe
Read More
Photos We Love... Mini Fashionistas  🌺🌷🌸🌼🌺
Photos We Love... Mini Fashionistas 🌺🌷🌸🌼🌺

February 15, 2017 1 Comment

New princesses added every week! We love it when you share your photos on Social Media, whether on Instagram @oobi or on our Facebook Page or our Community Facebook page Oobi VIP Group!

Read on for more beautiful Oobi princesses

Read More
News & Updates

Sign up to get 10% off! PLUS the latest on new releases, secret sales and more …

Sizing Guide
Our Sizing Height of Child
3M / 00 64cm - 72cm
6M / 0 72cm - 80cm
12M/1Y 80cm - 86cm
18M 86cm - 92cm
2Y 92cm - 98cm
3Y 98cm - 104cm
4Y 104cm - 110cm
5Y 110cm - 116cm
6Y 116cm - 122cm
7Y 122cm - 128cm
8Y 128cm - 134cm
9Y 134cm - 140cm
10Y 140cm - 146cm
11Y 146cm - 152cm
12Y 152cm - 158cm
13Y 158cm - 164cm