The Spirit of Giving

December 10, 2018 3 min read

Girl in blue flower dress

Christmas is just around the corner! While we look forward to receiving presents each year, it has also become a tradition to share a little of what we have to others as well. Take a look at what we have been up to this year!


Girl in pink lemon dress and hat

Each year, it has become our pledge to donate a toy, garment, hat, or linen to an Aussie child in need with every purchase. Oobi donates a piece of 'Oobi Magic' - baby clothes, girls dresses and gifts to a child in need for every garment sold. It's our way of making the world a little BRIGHTER for a little one.

Map Good360

With the assistance of Good360 - Oobi have donated to 136 individual charities across Australia. Take a look at the map above, wow!

Oobi made a donation pledge in 2012 and we not only met that pledge, but have exceeded  it, every single year. We are proud to continue our pledge and this Christmas, for every purchase, we aim to make 2 girls smile. Thank you for helping us Oobi-fy the world!


"Oobi has become a regular favourite with the charities Good360 help. At this time, 136 individual charities have made at least one order of Oobi goods across the nation over the years. Your beautiful children's clothing helps thousands of Australian families in need and lifts their spirits."
Mark Herman, Corporate Product Manager, Good360

You can learn more about our Oobi-fy the World Charity Program here:


Remember these cuties? Oobi were honoured to re-release and donate over 200 beautiful dolls and their clothing and outfits to the Starlight Foundation!
Starlight Foundation
More about the Starlight Foundation here:


Buzzy shorts and dress

Let's not forget the Pretty Foundation x Oobi Collaboration! Oobi have always empowered girls and encouraged them to take on the world. We believe that children should be allowed to have a magical childhood without limitations.
We are humbled to have been selected by Pretty Foundation to launch their first clothing collection, designed specially for fun, play and movement. This collection is a mix of classic Oobi styles and new designs that adhere to the Pretty Foundation ethos of empowering girls to have confidence and a positive body image. 

Read more about Pretty Foundation here:

Good on you

Virtual High 5s  - Oobi have been given a "GREAT" Rating by Good on You. That is the TOP rating for ethical production, animal rights, humane work conditions and also for environmental practices. 

They went through our business thoroughly, talking to us, reading and assessing all our certificates and also checking our factory and testing our environmental production (hand screen prints, vegetable dyes, organics). It was a huge and very long process, but we really felt that we wanted them in on every level to assess us - and to let us know where we could improve too.

We achieved the HIGHEST rating from their incredibly strident and thorough assessments (they are an international body who check companies all over the world). Want to read and know more? Click the link -

It’s a huge validation for our ethical practices to know that a small Aussie label can do as good (and an awful lot better) than many of the big players. Go Oobi Go!

There you have it! We hope to do even better next year, to help a whole lot more children, and to spread more love around. Enjoy the holiday season with your families and THANK YOU for helping us reach amazing milestones this year and every year.



The Oobis xox

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