Wild for Wildflowers

Exclusive - Wild For Wildflowers - The Happiness Blog | Oobi Girls Kid Fashion

Long established Australian Children’s Fashion Label Oobi release their new “Wildflowers” range for trans-seasonal Summer to Autumn wear. It is inspired by the long tradition of British & European floral prints, with a relaxed and wild beauty that is both new boho and steeped in tradition.

Primrose, the print that is key to the Wildflowers range is a vintage floral that designer Alexandra Riggs has redrawn and recoloured for screen printing and pieces she has designed to have a relaxed glamour that is suitable for a boho flower child.

Key pieces in the range include the Sunday Market dress which is a sweet, ruffled piece with dense cotton crochet lace and deep pink and red trims. A swingy tunic-style dress that is perfect for summer and will move easily to winter with leggings or tights.

Exclusive - Wild For Wildflowers - The Happiness Blog | Oobi Girls Kid Fashion

Imogen is a delicately off-the-shoulder dress with an on-trend hem length that can be worn off or on the shoulder. With a sash and elastic waist it’s perfectly comfortable, beautiful and deceptively easy-wear. 

Taking the trans-seasonal concept to the next level is the Chelsea Jacket which is a mid-weight cropped denim jacket strategically lined in the neck and cuffs with the divine Primrose Floral print. It has a great faded wash and will get better and better with every wear.

Oobi are delighted to confirm that there are more pieces in the range including another dress with long sleeve, skirt, tee shirts in long sleeve plus a party dress to round out the “Wildflowers” range. These pieces will be released in early February to prepare for the changing of the season.

The Emily Dress is a reminder of a sweet and gentle world, delicately old-fashioned but still comfortable to wear. With it’s Peter Pan collar and small covered buttons at the neckline, it’s a treat. This piece is perfect with Oobi’s exceedingly popular Knee-high socks and tights.

Charlotte is the prettiest skirt to round out the collection, with feature pockets that every little girl loves and a softly ruched waistline, it’s perfect for mixing-and-matching with Oobi’s new colours of their covetable Flutter Long Sleeved Tees.

Finally, Oobi are all about the details and love to add quirky and unique features to every range. The “Egg Hunt” rabbit shaped bag with pom-pom tail is a cute and timely reminder of Oobi’s ethos Let them be little.

Exclusive - Wild For Wildflowers - The Happiness Blog | Oobi Girls Kid Fashion

Please email media@oobi.com.au for high res images and any extra information. We would love to hear from you. 

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