January 23, 2017

Long established Australian Children’s Fashion Label Oobi release their new “Wildflowers” range for trans-seasonal Summer to Autumn wear. It is inspired by the long tradition of British & European floral prints, with a relaxed and wild beauty that is both new boho and steeped in tradition.

Primrose, the print that is key to the Wildflowers range is a vintage floral that designer Alexandra Riggs has redrawn and recoloured for screen printing and pieces she has designed to have a relaxed glamour that is suitable for a boho flower child.

Key pieces in the range include the Sunday Market dress which is a sweet, ruffled piece with dense cotton crochet lace and deep pink and red trims. A swingy tunic-style dress that is perfect for summer and will move easily to winter with leggings or tights.

Imogen is a delicately off-the-shoulder dress with an on-trend hem length that can be worn off or on the shoulder. With a sash and elastic waist it’s perfectly comfortable, beautiful and deceptively easy-wear. 

Taking the trans-seasonal concept to the next level is the Chelsea Jacket which is a mid-weight cropped denim jacket strategically lined in the neck and cuffs with the divine Primrose Floralprint.It has a great faded wash and will get better and better with every wear.

Oobi are delighted to confirm that there are more pieces in the range including another dress with long sleeve, skirt, tee shirts in long sleeve plus a party dress to round out the “Wildflowers” range. These pieces will be released in early February to prepare for the changing of the season.

The Emily Dress is a reminder of a sweet and gentle world, delicately old-fashioned but still comfortable to wear. With it’s Peter Pan collar and small covered buttons at the neckline, it’s a treat. This piece is perfect with Oobi’s exceedingly popular Knee-high socks and tights.

Charlotte is the prettiest skirt to round out the collection, with feature pockets that every little girl loves and a softly ruched waistline, it’s perfect for mixing-and-matching with Oobi’s new colours of their covetable Flutter Long Sleeved Tees.

Finally, Oobi are all about the details and love to add quirky and unique features to every range. The “Egg Hunt” rabbit shaped bag with pom-pom tail is a cute and timely reminder of Oobi’s ethos Let them be little.

Please email media@oobi.com.au for high res images and any extra information. We would love to hear from you. 

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Sizing Guide
Our Sizing Height of Child
3M / 00 64cm - 72cm
6M / 0 72cm - 80cm
12M/1Y 80cm - 86cm
18M 86cm - 92cm
2Y 92cm - 98cm
3Y 98cm - 104cm
4Y 104cm - 110cm
5Y 110cm - 116cm
6Y 116cm - 122cm
7Y 122cm - 128cm
8Y 128cm - 134cm
9Y 134cm - 140cm
10Y 140cm - 146cm
11Y 146cm - 152cm
12Y 152cm - 158cm
13Y 158cm - 164cm


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