Imogen Primrose Dress

50% Off! TAKE50
Size Guide

Imogen is back in stock and one of our favourite dresses of the season and it's easy to see why! It's the perfect on-trend length (mid-calf) and it's got lovely sleeve coverage and on-trend ruffles.

With adjustable shoulder straps and a neckline that can be worn off the shoulder or up for full-coverage - well, we've thought of everything for this special occasion and party piece! This piece also comes with a sash waist-tie but is elasticated at the waist too.

  • • 100% cotton
    • Limited edition garment
    • Gentle machine washable
    Earn Rewards Points on Every Purchase 
    Purchase and We'll Donate a Garment!
    Ethical Production - Always

  • • Designed to sit below knee length

  • Delivery 

    FREE Delivery options for Australia & New Zealand! Express Delivery available. We deliver worldwide. For more delivery info & rates Click Here.

    Easy Returns

    Shop with confidence. Returns, refunds and exchanges available on ALL items - including sale! To view our full returns policy Click Here.

Ethically made long dresses for girls. Because no girl likes the beige dress. Party dresses and more here. 



Customer Reviews

Based on 14 reviews
Imogen Primrose Dress

Couldn't be happier. My 5 yr old loves it. its gorgeous!! fitted at the waist and looks very sweet. Has a belt (my kid is obsessed with Belts !) We both love getting mail from Oobie, she gets so excited to see what's arriving.

Thank you for your sweet feedback, Megan. We're happy to hear that she loves her dress. Thank you for sharing her pic too - the dress suits her perfectly. ❤️
Pure Beauty

Absolutely love the dress, my daughter looks gorgeous in it, thank you guys for creating these beautiful clothes

Thank you for the Oobi love, Jaimie ❤
Beautiful dress

The Primrose dress and matching headband are gorgeous, the fabric is lovely and they arrived quickly and well packaged. I’ve purchased multiple times and always without fault.

Thank you for the lovely review, Jassinta ❤
Pretty as a Primrose

The dress I purchased arrived very quickly and was beautifully presented. The quality of the dress is second to none and the fabric is gorgeous and soft, perfect for my super-sensitive skinned daughter. Excellent service, excellent product. One very happy customer

Hi Corina, thank you for the beautiful review! We're very happy to hear that. Thank you for the Oobi love ❤
Perfect Piece for a Mini Fashionista

Beautiful ruffles, neckline that can be worn off the shoulders or full coverage, adjustable strap, lovely floral print, comfy material- what more can I ask for? This one is a perfect piece for my really fast growing little fashionista. ❤️❤️❤️

Thank you for the beautiful review ❤️ Such a lovely picture of your little Oobi too - thank you for sharing x

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