Imogen Primrose Dress

Size Guide

I want you back! Please notify me if this comes back in stock.

Imogen is back in stock and one of our favourite dresses of the season and it's easy to see why! It's the perfect on-trend length (mid-calf) and it's got lovely sleeve coverage and on-trend ruffles.

With adjustable shoulder straps and a neckline that can be worn off the shoulder or up for full-coverage - well, we've thought of everything for this special occasion and party piece! This piece also comes with a sash waist-tie but is elasticated at the waist too.

  • • 100% cotton
    • Limited edition garment
    • Gentle machine washable
    Earn Rewards Points on Every Purchase 
    Purchase and We'll Donate a Garment!
    Ethical Production - Always

  • • Designed to sit below knee length

  • Delivery 

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Ethically made long dresses for girls. Because no girl likes the beige dress. Party dresses and more here. 



Customer Reviews

Based on 16 reviews

this dress like all of our oobi dresses is just beautiful

Thank you, Zoe. ❤️
Lovely piece of fabric

A lovely vintage style. My daughter loves it.

Thank you for the 5 star review, Phuong. We're happy to hear that your daughter loves her dress. ❤️
Imogen Primrose Dress

Couldn't be happier. My 5 yr old loves it. its gorgeous!! fitted at the waist and looks very sweet. Has a belt (my kid is obsessed with Belts !) We both love getting mail from Oobie, she gets so excited to see what's arriving.

Thank you for your sweet feedback, Megan. We're happy to hear that she loves her dress. Thank you for sharing her pic too - the dress suits her perfectly. ❤️
Pure Beauty

Absolutely love the dress, my daughter looks gorgeous in it, thank you guys for creating these beautiful clothes

Thank you for the Oobi love, Jaimie ❤
Beautiful dress

The Primrose dress and matching headband are gorgeous, the fabric is lovely and they arrived quickly and well packaged. I’ve purchased multiple times and always without fault.

Thank you for the lovely review, Jassinta ❤

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