Alex's Design Notes

Honey Bunny - The Happiest Easter Collection ever!

February 07, 2020 4 min read

Happy days, Honey Bunny is hitting stores and end February for Easter (or any time of year)! Honey Bunny comes in sizes from BABY to 8 Years. Don't despair... if you want sizes up to 12Y they are coming too in other collections for winter - we got ya. Read More...
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Dots, Dots, & More Dots

October 15, 2019 2 min read

Dots, dots, & more dots... Our sweet dotty collection is coming very soon! Read More...
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Vintage Style - Classic Oobi

September 10, 2019 4 min read

Hey mums and dads, I'm thrilled to share the sweet-as-a-flower Tulips Collection with you. It's a gorgeous new print in a classically Oobi-licious style. Best of all, the fabric is embossed with a gorgeous pattern, creating a depth to the fabric, and a very rich and (can I say...) glamorous style. Read More...
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Boo! Did we scare you?

August 23, 2019 1 min read

Kids clothing has never been cuter than with our "Ghosty" print. Fun and special for Halloween Trick or Treating but adorable and sweet enough for any time of the year.
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It's like Monet's Garden...

August 22, 2019 2 min read 2 Comments

I've been having a lot of fun, working with new swimwear makers and enjoying the creative flow that happens when you work with people that just "get you". And by "get you" I mean be really, really patient with me 🤦‍♀️! Because over quite a few weeks we have dyed hundreds of swatches, creating a 'watercolour' effect for this pretty floral. I just had a vision in my head and honestly, I couldn't rest until we got this right - until this idea of "Monet's Garden" was realised. Read More...
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Scandi Styling

August 11, 2019 4 min read

I'm so proud to present our Scandi Style collection. It's a mix of our beautiful Scandi Florals and Lucky Lemonade - two prints that have a very Scandinavian retro vibe with a bold print, and awesome, cool-as-a-cucumber tones. Read More...
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Swan Song

May 06, 2019 7 min read 6 Comments

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Copenhagen Retro

February 27, 2019 4 min read

I've always been inspired by designers like Marimekko and those bold, '60s designs. Copenhagen Retro is paying homage to those beautiful and unique trailblazers who made me want to become a designer. The streets of Copenhagen are 100% my colour palette for Copenhagen Retro!
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Always Hoppy - Design Stories

February 04, 2019 3 min read

We're always hopping mad for bunny rabbits and this Easter our "Always Hoppy" collection has been designed to make you, and your little one, happy. Always Happy! Read on to hear our designer, Alexandra's stories and behind the scenes info... 
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August 27, 2018 3 min read

When I design for your daughter, I design with a feeling of nostalgia in my mind. And I always ask the question: how can I design to ensure that a little one feels special, different, unique, loved? And does she love her dress? Can she look at the print for hours and get lost in it? Is it comfortable and spinnable and dancable and playable? Read More...

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April 23, 2018 5 min read 1 Comment

We printed Scandi Flower - a bold and really fun design - using the richest of colour, and also the MOST AMAZING fabric that is thick, luscious and warm for winter. Just wait until you touch and feel it, it's incredible... Plus get a SNEAK PEEK at what's coming soon!
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November 09, 2017 3 min read

I'm really crushing on the Mermaid Seaflower and Seashell Pink floral prints we've made this summer. There's something really special about a tiny delicate little flower (but one that's got a bit of oomph, right?!) and the minute I started recolouring this print I kept thinking about an underwater garden... 
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