Alex's Design Notes

Copenhagen Retro

Copenhagen Retro

February 27, 2019 4 min read

I've always been inspired by designers like Marimekko and those bold, '60s designs. Copenhagen Retro is paying homage to those beautiful and unique trailblazers who made me want to become a designer. The streets of Copenhagen are 100% my colour palette for Copenhagen Retro!
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Always Hoppy - Design Stories

Always Hoppy - Design Stories

February 04, 2019 3 min read

We're always hopping mad for bunny rabbits and this Easter our "Always Hoppy" collection has been designed to make you, and your little one, happy. Always Happy! Read on to hear our designer, Alexandra's stories and behind the scenes info... 
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Girl in a pink flower dress

DIAMONDS IN THE SKY...

August 27, 2018 3 min read

When I design for your daughter, I design with a feeling of nostalgia in my mind. And I always ask the question: how can I design to ensure that a little one feels special, different, unique, loved? And does she love her dress? Can she look at the print for hours and get lost in it? Is it comfortable and spinnable and dancable and playable? Read More...

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SCANDI FLOWER - DESIGNER NOTES

SCANDI FLOWER - DESIGNER NOTES

April 23, 2018 5 min read 1 Comment

We printed Scandi Flower - a bold and really fun design - using the richest of colour, and also the MOST AMAZING fabric that is thick, luscious and warm for winter. Just wait until you touch and feel it, it's incredible... Plus get a SNEAK PEEK at what's coming soon!
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ALL THE PRETTY MERMAIDS...

ALL THE PRETTY MERMAIDS...

November 09, 2017 3 min read

I'm really crushing on the Mermaid Seaflower and Seashell Pink floral prints we've made this summer. There's something really special about a tiny delicate little flower (but one that's got a bit of oomph, right?!) and the minute I started recolouring this print I kept thinking about an underwater garden... 
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SUMMER ROSES - DREAMY DAYS, SUNSHINE AND LOVE… - The Happiness Blog | Oobi Girls Kid Fashion

SUMMER ROSES - DREAMY DAYS, SUNSHINE AND LOVE...

October 06, 2017 5 min read

From the navy ditsy floral to the delicate little fabric with tiny daisies, I've kind of gone all out this season - because... love. I also love to doodle little fluttery hearts, imperfect always, not too round, a little bit sharp too... like a thorn. You can't take a rose or a heart for granted...
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Rainbow Swim - Press Release Summer 2017 - The Happiness Blog | Oobi Girls Kid Fashion

Rainbow Swim - Press Release Summer 2017

September 28, 2017 3 min read

I’m so proud to have designed and created a range of swimwear for Oobi. I have been designing for almost 15 years and I can bet you any money that I have been asked (begged) every single year to do Oobi swim. 
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Retro Rainbow Stylin' Launch - Alex's Design Notes | Oobi Girls Kid Fashion

Rainbow Stylin'

August 11, 2017 5 min read 1 Comment

I'm really proud to launch our little pre-summer treat - Retro Rainbow! This print is all about sunshine, happiness, bright colours and blowing winter clouds away. 
Designing this range just filled me full of joy and it's such a happy print too...
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Winter Wildflowers Photo Shoot  - Alex Design Notes | Oobi Girls Kid Fashion

Winter Wildflowers Photo Shoot

April 04, 2017 2 min read

I’ve worked with the beautiful Sheena Cooke for as many years as I’ve had Oobi. She was our first photographer and she and I have had a collaborative and inspiring working relationship for almost 15 years...
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Exclusive - Alex's Blog - Bun Bun Range - The Happiness Blog | Oobi Girls Kid Fashion

EXCLUSIVE - Alex's Blog - Bun Bun Range 🐰 🐰 🐰

February 24, 2017 4 min read 1 Comment

I'm proud to release "Bun Bun" my new screen-printed range with, well, bun-buns! Perfect for Easter, but sweet for any time, for your little Bun... Read More
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EXCLUSIVE - Wild For Wildflowers - Alex Design Notes | Oobi Girls Kid Fashion

EXCLUSIVE - Wild For Wildflowers 🌺🌷🌸🌼🌺

February 02, 2017 3 min read

I'm proud to release "The Wildflowers" on Monday the 6th of February - 9am. This is my new range and my first trans-seasonal launch. Many of you who read my blogs know that I was lucky enough to be invited... Read More
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Alex Riggs Featured On Kochie's Business Builders - Alex's Design Notes | Oobi Girls Kid Fashion

Alex Riggs featured on Kochie's Business Builders

June 01, 2016 2 min read 1 Comment

We are so thrilled to see our designer, Alex Riggs featured on Kochie's Business Builders. Read on to see how winning the City of Sydney Excellence in Small Business, and the Business of the Year awards in 2011 helped establish Oobi as a powerhouse small business!

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