Alex's Design Notes

Girl in a pink flower dress


August 27, 2018

When I design for your daughter, I design with a feeling of nostalgia in my mind. And I always ask the question: how can I design to ensure that a little one feels special, different, unique, loved? And does she love her dress? Can she look at the print for hours and get lost in it? Is it comfortable and spinnable and dancable and playable? Read More...

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April 23, 2018 1 Comment

We printed Scandi Flower - a bold and really fun design - using the richest of colour, and also the MOST AMAZING fabric that is thick, luscious and warm for winter. Just wait until you touch and feel it, it's incredible... Plus get a SNEAK PEEK at what's coming soon!
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November 09, 2017

I'm really crushing on the Mermaid Seaflower and Seashell Pink floral prints we've made this summer. There's something really special about a tiny delicate little flower (but one that's got a bit of oomph, right?!) and the minute I started recolouring this print I kept thinking about an underwater garden... 
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SUMMER ROSES - DREAMY DAYS, SUNSHINE AND LOVE… - The Happiness Blog | Oobi Girls Kid Fashion


October 06, 2017

From the navy ditsy floral to the delicate little fabric with tiny daisies, I've kind of gone all out this season - because... love. I also love to doodle little fluttery hearts, imperfect always, not too round, a little bit sharp too... like a thorn. You can't take a rose or a heart for granted...
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Rainbow Swim - Press Release Summer 2017 - The Happiness Blog | Oobi Girls Kid Fashion

Rainbow Swim - Press Release Summer 2017

September 28, 2017

I’m so proud to have designed and created a range of swimwear for Oobi. I have been designing for almost 15 years and I can bet you any money that I have been asked (begged) every single year to do Oobi swim. 
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Retro Rainbow Stylin' Launch - Alex's Design Notes | Oobi Girls Kid Fashion

Rainbow Stylin'

August 11, 2017 1 Comment

I'm really proud to launch our little pre-summer treat - Retro Rainbow! This print is all about sunshine, happiness, bright colours and blowing winter clouds away. 
Designing this range just filled me full of joy and it's such a happy print too...
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Winter Wildflowers Photo Shoot  - Alex Design Notes | Oobi Girls Kid Fashion

Winter Wildflowers Photo Shoot

April 04, 2017

I’ve worked with the beautiful Sheena Cooke for as many years as I’ve had Oobi. She was our first photographer and she and I have had a collaborative and inspiring working relationship for almost 15 years...
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Exclusive - Alex's Blog - Bun Bun Range - The Happiness Blog | Oobi Girls Kid Fashion

EXCLUSIVE - Alex's Blog - Bun Bun Range 🐰 🐰 🐰

February 24, 2017 1 Comment

I'm proud to release "Bun Bun" my new screen-printed range with, well, bun-buns! Perfect for Easter, but sweet for any time, for your little Bun... Read More
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EXCLUSIVE - Wild For Wildflowers - Alex Design Notes | Oobi Girls Kid Fashion

EXCLUSIVE - Wild For Wildflowers 🌺🌷🌸🌼🌺

February 02, 2017

I'm proud to release "The Wildflowers" on Monday the 6th of February - 9am. This is my new range and my first trans-seasonal launch. Many of you who read my blogs know that I was lucky enough to be invited... Read More
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Alex Riggs Featured On Kochie's Business Builders - Alex's Design Notes | Oobi Girls Kid Fashion

Alex Riggs featured on Kochie's Business Builders

June 01, 2016 1 Comment

We are so thrilled to see our designer, Alex Riggs featured on Kochie's Business Builders. Read on to see how winning the City of Sydney Excellence in Small Business, and the Business of the Year awards in 2011 helped establish Oobi as a powerhouse small business!

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The Magic Of Childhood  - Alex Design Notes | Oobi Girls Kid Fashion

The Magic of Childhood

April 07, 2016 3 Comments

Childhood is a time where everything is possible. Where every day something is there to be discovered or learned. And it's something magical, because even the simplest things are special because they're new and exciting.


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Hello Sprinkles! - Alex Design Notes | Oobi Girls Kid Fashion

Hello Sprinkles!

March 31, 2016

In a world where you can be anything, be a unicorn…
I read that quote last year when I was designing and I thought, how amazing it must be to be a child in a world where you CAN be anything! And that’s when the seed to design a range of unicorn print dresses and other clothing came to my mind.
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Sizing Guide
Our Sizing Height of Child
3M / 00 64cm - 72cm
6M / 0 72cm - 80cm
12M/1Y 80cm - 86cm
18M 86cm - 92cm
2Y 92cm - 98cm
3Y 98cm - 104cm
4Y 104cm - 110cm
5Y 110cm - 116cm
6Y 116cm - 122cm
7Y 122cm - 128cm
8Y 128cm - 134cm
9Y 134cm - 140cm
10Y 140cm - 146cm
11Y 146cm - 152cm
12Y 152cm - 158cm
13Y 158cm - 164cm