Hey mums and dads, I'm thrilled to share the sweet-as-a-flower Tulips Collection with you. It's a gorgeous new print in a classically Oobi-licious style. Best of all, the fabric is embossed with a gorgeous pattern, creating a depth to the fabric, and a very rich and (can I say...) glamorous style. Read More...
Kids clothing has never been cuter than with our "Ghosty" print. Fun and special for Halloween Trick or Treating but adorable and sweet enough for any time of the year.
I've been having a lot of fun, working with new swimwear makers and enjoying the creative flow that happens when you work with people that just "get you". And by "get you" I mean be really, really patient with me 🤦♀️! Because over quite a few weeks we have dyed hundreds of swatches, creating a 'watercolour' effect for this pretty floral. I just had a vision in my head and honestly, I couldn't rest until we got this right - until this idea of "Monet's Garden" was realised. Read More...
I'm so proud to present our Scandi Style collection. It's a mix of our beautiful Scandi Florals and Lucky Lemonade - two prints that have a very Scandinavian retro vibe with a bold print, and awesome, cool-as-a-cucumber tones. Read More...
I've always been inspired by designers like Marimekko and those bold, '60s designs. Copenhagen Retro is paying homage to those beautiful and unique trailblazers who made me want to become a designer. The streets of Copenhagen are 100% my colour palette for Copenhagen Retro!
We're always hopping mad for bunny rabbits and this Easter our "Always Hoppy" collection has been designed to make you, and your little one, happy. Always Happy! Read on to hear our designer, Alexandra's stories and behind the scenes info...
When I design for your daughter, I design with a feeling of nostalgia in my mind. And I always ask the question: how can I design to ensure that a little one feels special, different, unique, loved? And does she love her dress? Can she look at the print for hours and get lost in it? Is it comfortable and spinnable and dancable and playable? Read More...
We printed Scandi Flower - a bold and really fun design - using the richest of colour, and also the MOST AMAZING fabric that is thick, luscious and warm for winter. Just wait until you touch and feel it, it's incredible... Plus get a SNEAK PEEK at what's coming soon!
I'm really crushing on the Mermaid Seaflower and Seashell Pink floral prints we've made this summer. There's something really special about a tiny delicate little flower (but one that's got a bit of oomph, right?!) and the minute I started recolouring this print I kept thinking about an underwater garden...
From the navy ditsy floral to the delicate little fabric with tiny daisies, I've kind of gone all out this season - because... love. I also love to doodle little fluttery hearts, imperfect always, not too round, a little bit sharp too... like a thorn. You can't take a rose or a heart for granted...
