Kids Fashion

100% Cotton Girls Dresses: The Ultimate Guide for Parents

Choosing the right dress for your little girl can be tricky especially if you want something comfortable, breathable, and gentle on sensitive skin. That’s why 100% cotton girls dresses are loved by...

Holiday Outfits for Girls: A Complete Style Guide

Holiday dressing for girls is all about balancing comfort, sparkle, and seasonal charm. But with so many choices from Christmas dresses, to party looks, and family photoshoot outfits, it can be har...

How to Choose Ethical Kidswear in Australia

Choosing ethical kidswear can feel overwhelming. From materials used, certifications, and labour practices… where do you even start? If you’re a parent who wants clothes that are safe, durable, and...

How to Style Girls Christmas Dresses

Finding the perfect Christmas dress for your little one is already a joy, but styling it to create a magical, photo-ready holiday look? Even better! Whether you're planning for family photos, a sch...

Christmas Dresses for Girls - Festive Style Made Fun and Bright

It’s the most wonderful time of the year AND the perfect excuse to dress your little one in something extra special! Whether it’s for family photos, Christmas lunch, or twirling under the fairy lig...

Best Girls Clothes Label in Australia As Voted by One Fine Baby!

Big news, mummas! We’re thrilled to share that Oobi has been voted the Best Girls Clothes Label by One Fine Baby Awards, a recognition that celebrates brands loved by real parents (like you!). From...

Kids Party Dresses Australia - Finding The Perfect Outfit for Every Celebration

Every party deserves a twirl! Whether it’s a birthday bash, school concert, or festive family get-together, finding the right dress for your little one can make all the difference. At Oobi, our kid...

Red Girls Dresses Perfect for Christmas Photos

If you’re searching for the perfect outfit for your little one’s festive photoshoot, a red dress is always the classic choice. Here’s why Oobi’s red girls’ dresses are made for Christmas memories t...

Kids Fashion Trends in Australia

In this guide, we’ll share the top Australian kids’ fashion trends and how to style them effortlessly with pieces from Oobi.

Matching Mum and Me Christmas Outfits

At Oobi, you’ll find heartwarming, comfy, and colourful matching mum and daughter styles perfect for creating those unforgettable “aww” moments.