Kids Fashion

How to Choose a Summer Dress for Girls: Fabric, Fit & What Actually Matters

When you're choosing her next summer dress, look for breathable fabric, comfortable armholes, room to move, a fit designed for kids, AND something she absolutely loves - because the best summer dre...

What to Wear on a Hot Summer Day: Easy Summer Outfit Ideas for Girls

From cotton summer dresses and colourful separates to swimwear, sun hats and matching mum-and-me outfits, the best summer wardrobe is one she can actually live in. Comfortable enough for ordinary T...

Top 7 Most Popular Australian Girls Clothing Brands

We’re happy to be part of what are genuinely some of the most popular names Australian mums search for, shop at, and put on their kids for school holidays, birthdays, and the photos where you’re be...

The Cutest Winter Prints Trending at Oobi This Season

Every season we hand-print new fabrics with our artisan partners in Jaipur, and every season there are the ones that stop people mid-scroll. This winter, three prints are doing exactly that. They'r...

Winter Layers Kids Actually Want to Wear

The winter layers battle is real, and most of it comes down to one thing: kids will only wear what actually feels good on their body. Scratchy seams, stiff fabric, anything that gets in the way of ...

How to Build a Practical Winter Capsule Wardrobe for Girls

For a practical winter wardrobe, two to three dresses or jersey sets, two cardigans, one jacket, one fleece layer, and three to four pairs of tights covers most of the season comfortably. Quality o...

Winter Dresses for Girls: Cosy, Cute and Made for Layering

A great winter dress, layered properly, is genuinely one of the easiest outfits you can put on a little girl. Warm. Adorable. No negotiation required. And when you pair it with the right jacket or ...

Matching Mum and Me Winter Outfits in Styles You'll Both Love

Mum and me outfits are having a serious moment right now, and Oobi has been doing them since before it was a trend. Here's how to do it without looking like you're wearing a costume, and why winter...

We Did the Hard Work So You Don't Have To: Introducing Oobi Bundles

Our bundles are curated, complete looks for little girls, put together by the Oobi team with real thought about what goes with what, what layering works for the season, and what combinations are ge...

What to Wear to a Winter Birthday Party: Girls' Outfit Ideas That Actually Work

Finding the perfect girls' birthday party outfit for winter is harder than it looks. Here's what actually works, from tutu dresses to layered knits, and how to keep her warm without ruining the look.