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A young girl in a Vintage Pink Floral Chloe Hat from the brand Pink Flowers.
Hats
Vintage Pink Floral Chloe Hat
$34.95
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A young girl wearing a Navy Cherry Madison Dress with pink flowers on it.
Dresses
Navy Cherry Madison Dress
$59.95
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A little girl wearing a Red Check Chloe Hat dress and hat with a brim.
Hats
Red Check Chloe Hat
$34.95
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A little girl wearing a Strawberry Fields Chloe Hat.
Hats
Strawberry Fields Chloe Hat
$34.95
Sale
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A little girl in a Red Check Jayne Dress from the brand Red Check.
Dresses
Red Check Jayne Dress
Regular price Sale price$49.95 $59.95
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Pink flower dress
Dresses
Wild Meadow Holly Dress
Regular price Sale price$39.95 $59.95
40% OFF:TAKE40
Sale
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A little girl wearing a festive Strawberry Fields Jayne dress.
Dresses
Strawberry Fields Jayne Dress
Regular price Sale price$49.95 $59.95
Sale
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Floral tulle dress
Dresses
Vivienne Red Wildflower Dress
Regular price Sale price$49.95 $74.95
40% OFF:TAKE40

LET THEM BE LITTLE

Welcome to OOBI, an Australian girls clothing brand celebrating the magic of childhood in every stitch. Our girls clothing collection is made for the pursuit of childhood wonder with playful prints, bright colours, and comfortable designs.

Each unique piece is lovingly crafted with fun, colour, and movement in mind, inspiring joy and adventure in all little girls. Explore our unique selection of girls dresses, baby dresses, special occasion clothing, baby clothes, shorts, tops, leggings & more.
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Sale
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A little girl wearing a festive Strawberry Fields Jayne dress.
Dresses
Strawberry Fields Jayne Dress
Regular price Sale price$49.95 $59.95
Sale
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A little girl in a Red Check Jayne Dress from the brand Red Check.
Dresses
Red Check Jayne Dress
Regular price Sale price$49.95 $59.95
Sale
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Retro Cherry's Mia, a little girl wearing a pink dress and white shoes, embraces vintage styling and exudes Cherry Ripe's 1950s style fun.
Dresses
Cherry Ripe Mia Dress
Regular price Sale price$39.95 $59.95
Sale
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A little girl in a Retro Cherry Cherry Ripe Belle Tutu Dress posing on a white background.
Dresses
Cherry Ripe Belle Tutu Dress
Regular price Sale price$49.95 $69.95
Sale
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Navy Cherry Belle twirl-approved in a pink tulle dress.
Dresses
Navy Cherry Belle Tutu Dress
Regular price Sale price$49.95 $69.95
Sale
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A little girl in a Vintage Pink Floral Mia Dress by Pink Flowers, holding a flower.
Dresses
Vintage Pink Floral Mia Dress
Regular price Sale price$49.95 $59.95
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A little girl in an Amity Dress Vintage Blue Floral by Blue Floral standing on a white background.
Dresses
Amity Dress Vintage Blue Floral
$69.95 $0.00
40% OFF:TAKE40
Sale
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A little girl in a Cornflower Wild Meadow Maxi Dress standing on a blue background.
Dresses
Wild Meadow Maxi Dress
Regular price Sale price$59.95 $74.95
Free gifts over $99

Sweet Little Gifts for EVERY Order over $99!

Oobi Membership Reward Program

Create Account

Enter your personal information and create an account here to start earning points. You get 250 bonus points just for creating your account. YEAH! 

Shop

For every $1 AUD you spend on garments, you'll receive 5 Apple Reward Points.

Redeem

Check your points and redeem your reward voucher codes via the red rewards icon on the bottom left-hand corner of your screen.

About Oobi

Read More About Oobi
Oobi's Designer and Founder in "A Day in the Life of an Ethical Designer" - By Mastercard

MAKING OOBI MAGIC

Oobi Magic isn't simply creating cute clothes for little girls and baby girls - it's how we do it. Every Oobi garment is meticulously crafted using our signature, hand-screen printed fabrics. Our unique styles are brought to life by artisans in Jaipur, India, using traditional techniques from a rich cultural heritage of printmaking. Our colourful patterns are inspired by the wonders of childhood - the spirit of curiosity, the delight of imagination, and the joy of play. Oobi is the opposite of fast fashion. We are dedicated to ethical business practices.
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DESIGNS FOR LONGEVITY, NOT LANDFILL

The heart of sustainability is longevity. Our girls clothes are made to pass hands from sister to sister, friend to friend. Carefully crafted by artisans using high-quality materials, Oobi creates durable kids' clothes that capture precious memories, not create waste.
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One-For-One

Since 2012, Oobi have donated a gift or garment to an Aussie Child in Need for EVERY new-season garment sold!

Good360 National Impact Report

"We are proud to say that your donations have found their way to a massive 153 charities and disadvantaged schools across Australia. Thank you for giving Good360 this opportunity."

- Mark Hermon Good 360

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