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A young girl stands on a pink studio background wearing a white sleeveless dress with a red and yellow floral print and holding a white wand. Large colorful text on the left reads 'summer 2026 is here!' with smaller text 'Aussie girls clothes since 2005', and a 'good on you' logo appears in the lower right. The girl is wearing Oobi’s Magical Unicorn dress from the Summer 2026 collection

Bright cotton dresses, comfy playwear and UPF 50+ swimwear for babies, girls and tweens.

FREE EXCHANGES

90 Days Fit Promise

4700+ RATED 5 STARS 🌟

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SHIPPING & TIMING

Speedy Dispatch

Girl in red heart print shorts and a dog printed tee

RESTOCKING SOON

Our "Name" Printed Tees

Our "add your name" printed tees have almost sold out in every style! We are making more and luckily print them ourselves so we expect them to be here mid September. Email us to be added to the wait list 🐩💕🍭

a photo of a woman sewing clothes

Childhood Shouldn't be Beige

We believe childhood should be a riot of color, a sprinkle of magic, and at least 20% sparkles. If your little one thinks ‘minimalist’ is just a fancy word for ‘boring,’ welcome to your happy place!

Our founder, Alexandra Riggs, hand-draws every single print with one simple mission: to create the clothes your daughter will actually beg to wear. We’re talking about‘ Confidence Suits’ disguised as dresses, and designed for tree-climbing, tea-parties, and the inevitable spilt milk.

For 20 years, we’ve been making magic with hand designed prints, and outfits ethically made by mums in Jaipur, India, because we believe the hands that make the clothes should be as happy as the kids who wear them.

Shop the magic. Join the tribe. (P.S. We promise a perfect fit, or we’ll make it right)

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