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LET THEM BE LITTLE
Welcome to OOBI, an Australian girls clothing brand celebrating the magic of childhood in every stitch. Our girls clothing collection is made for the pursuit of childhood wonder with playful prints, bright colours, and comfortable designs.
Each unique piece is lovingly crafted with fun, colour, and movement in mind, inspiring joy and adventure in all little girls. Explore our unique selection of girls dresses, baby dresses, special occasion clothing, baby clothes, shorts, tops, leggings & more.
Oobi Membership Reward Program

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Enter your personal information and create an account here to start earning points. You get 250 bonus points just for creating your account. YEAH!

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Check your points and redeem your reward voucher codes via the red rewards icon on the bottom left-hand corner of your screen.
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About Oobi
Oobi is an Australian children’s clothing, homewares and lifestyle label for girls aged newborn to twelve. It’s a beautiful and thoughtful range of fashion, designed with fun, colour and movement in mind! We pride ourselves on our signature, hand-printed cotton fabrics, designed by Alexandra Riggs in Sydney, Australia since 2002.
Oobi has been featured in Vogue, Real Living, Harpers Bazaar, & all the major newspapers.

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Oobi's Designer and Founder in "A Day in the Life of an Ethical Designer" - By Mastercard
MAKING OOBI MAGIC
Oobi Magic isn't simply creating cute clothes for little girls and baby girls - it's how we do it. Every Oobi garment is meticulously crafted using our signature, hand-screen printed fabrics. Our unique styles are brought to life by artisans in Jaipur, India, using traditional techniques from a rich cultural heritage of printmaking. Our colourful patterns are inspired by the wonders of childhood - the spirit of curiosity, the delight of imagination, and the joy of play. Oobi is the opposite of fast fashion. We are dedicated to ethical business practices.
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DESIGNS FOR LONGEVITY, NOT LANDFILL