Get to know us, on us
Your first Oobi order: a free size exchange, with shipping both ways on us, until the fit is 100% right.
Every order after that: 90 days to exchange or return, no questions asked.
Just keep the tags on and the pieces unworn.
Read our returns & exchangesLoved by 40,000+ Aussie families
★★★★★"Elina absolutely loved both items. Has pretty much refused to take the dress off since it arrived. Loves spinning around in it."Kylie P. Verified buyer
Dressing little girls for over 20 years, with 4,800+ five-star reviews and a 5-star Google rating.
Read more reviewsPacked in Sydney, sent in 1-2 days
- Australia: free over $69.95, otherwise $9.95 (2-7 business days)
- Express: $14.95, or $5.95 on orders over $69.95
- New Zealand: $12.95, free over $120
- USA: $11.95, free over $99
- Everywhere else: worked out at checkout, free over $200
Let them Be Little, Bright & Wildly Themselves
Colourful Australian-designed clothes for play, parties and the little moments you’ll remember.








Add her name FREE on every printed tee
Personalised Printed Cotton Tees
Let customers speak for us

Childhood Shouldn't be Beige
We believe childhood should be a riot of colour, a sprinkle of magic, and at least 20% sparkles. If your little one thinks ‘minimalist’ is just a fancy word for ‘boring,’ welcome to your happy place!
Our founder, Alexandra Riggs, hand-draws every single print with one simple mission: to create the clothes your daughter will actually beg to wear. We’re talking about ‘Confidence Suits’ disguised as dresses, and designed for tree-climbing, tea-parties, and the inevitable spilt milk.
For over 20 years, we’ve been making magic with hand designed prints, and outfits ethically made by our artisans in Jaipur, India, because we believe the hands that make the clothes should be as happy as the kids who wear them.
Shop the magic. Join the tribe. (P.S. We promise a perfect fit, or we’ll make it right)






























































