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A young girl in a Vintage Pink Floral Chloe Hat from the brand Pink Flowers.
Hats
Vintage Pink Floral Chloe Hat
$34.95
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A young girl wearing a Navy Cherry Madison Dress with pink flowers on it.
Dresses
Navy Cherry Madison Dress
$59.95
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A little girl wearing a Red Check Chloe Hat dress and hat with a brim.
Hats
Red Check Chloe Hat
$34.95
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A little girl wearing a Strawberry Fields Chloe Hat.
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Strawberry Fields Chloe Hat
$34.95
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12 products
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SHOP CHRISTMAS

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A little girl in a Red Check Jayne Dress from the brand Red Check.
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Red Check Jayne Dress
$49.95 $59.95
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Pink flower dress
Dresses
Wild Meadow Holly Dress
$39.95 $59.95
40% OFF:TAKE40
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A little girl wearing a festive Strawberry Fields Jayne dress.
Dresses
Strawberry Fields Jayne Dress
$49.95 $59.95
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Floral tulle dress
Dresses
Vivienne Red Wildflower Dress
$49.95 $74.95
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74 products
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LET THEM BE LITTLE

Welcome to OOBI, an Australian girls clothing brand celebrating the magic of childhood in every stitch. Our girls clothing collection is made for the pursuit of childhood wonder with playful prints, bright colours, and comfortable designs.

Each unique piece is lovingly crafted with fun, colour, and movement in mind, inspiring joy and adventure in all little girls. Explore our unique selection of girls dresses, baby dresses, special occasion clothing, baby clothes, shorts, tops, leggings & more.
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DIVINE DRESSES

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A little girl wearing a festive Strawberry Fields Jayne dress.
Dresses
Strawberry Fields Jayne Dress
$49.95 $59.95
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A little girl in a Red Check Jayne Dress from the brand Red Check.
Dresses
Red Check Jayne Dress
$49.95 $59.95
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Retro Cherry's Mia, a little girl wearing a pink dress and white shoes, embraces vintage styling and exudes Cherry Ripe's 1950s style fun.
Dresses
Cherry Ripe Mia Dress
$39.95 $59.95
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A little girl in a Retro Cherry Cherry Ripe Belle Tutu Dress posing on a white background.
Dresses
Cherry Ripe Belle Tutu Dress
$49.95 $69.95
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Navy Cherry Belle twirl-approved in a pink tulle dress.
Dresses
Navy Cherry Belle Tutu Dress
$49.95 $69.95
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A little girl in a Vintage Pink Floral Mia Dress by Pink Flowers, holding a flower.
Dresses
Vintage Pink Floral Mia Dress
$49.95 $59.95
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A little girl in an Amity Dress Vintage Blue Floral by Blue Floral standing on a white background.
Dresses
Amity Dress Vintage Blue Floral
$69.95 $0.00
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A little girl in a Cornflower Wild Meadow Maxi Dress standing on a blue background.
Dresses
Wild Meadow Maxi Dress
$59.95 $74.95
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82 products
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Oobi Membership Reward Program

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About Oobi

Oobi is an Australian children’s clothing, homewares and lifestyle label for girls aged newborn to twelve. It’s a beautiful and thoughtful range of fashion, designed with fun, colour and movement in mind! We pride ourselves on our signature, hand-printed cotton fabrics, designed by Alexandra Riggs in Sydney, Australia since 2002.

Oobi has been featured in Vogue, Real Living, Harpers Bazaar, & all the major newspapers.
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Let customers speak for us

from 4433 reviews
Lovely little top

The material is very soft and pattern is lovely - ready for my granddaughter next year,

LYN LARSON
Bunny Crew Jersey Lounge Tee
Floral tulle dress

I don’t buy clothes on line, but everything I bought is beautifully made and of great quality.
My little granddaughter loved them all.

M.
Lola Pink Watercolour Dress
Strawberry dress

Sizing very inaccurate
Had to go up 2 sizes and then very long
Cute dress however
Returns policy very good however if totally unsuitable

Miriam Sztrajt
Strawberry Fields Jayne Dress
Great quality and print

Lovely cut and true to size

Doris
Sky 1960s Flower Tiered Jersey Dress
Lovely dress

Lovely dress. At first it didn't arrive with the rest of my order but I only had to email OObi and let them know and it was sent off to me. The quality is impressive and I will be buying from Oobi again.

Clare
Lola Blue Watercolour Dress
Cute bright shorts that are not too short or tight

As the title says these have such lovely colour and fit and are perfect for a girl who just wants to be a little girl and enjoy her childhood.

Clare
Marnie Pink Forest Flower Shorts
Perfect girly christmas dress

I was looking for a christmas dress that could also work the rest of the year and found it in this one. its so lovely and girly and just childhood, we all love it. The fabric feels really solid and hard wearing too. I am impressed with the quality.

Clare
Lou Lou Forest Flower Dress
Love the pony tail hole!

Such a great feature for a girls hat!!! These hats are so comfy and a great fit with the elastic as well

L.
Red Gingham Chloe Hat
Best hats

My little one actually keeps this one on! Super comfy and great protection. Lovely print too

L.
Vintage Pink Floral Chloe Hat
The cutest print!

My little one was so excited about the strawberries and this fits like a dream

L.
Strawberry Fields Jayne Dress
Stunning style

This dress looks STUNNING on my daughter and it’s super comfy for her so she’s always reaching for it whenever I tell her to go and pick a dress from her wardrobe!

L.
Vintage Pink Floral Belle Tutu Dress
Cutest style ever

My littlest looks the sweetest ever in this fun play suit! The material is lovely and it is great she can match her big sister in a more appealing style for a little one!

L.
Vintage Pink Floral Pixie Playsuit
Shady and pretty

Finally a super shady and super practical as well as beautiful hat. My daughter loves the pony tail hole and cord.

L.
Vintage Blue Floral Chloe Hat
Soft, Comfy set

Lovely soft fabric, very comfortable to lounge around and sleep in. Bought the cockatoo for matchy matchy and my daughter is delighted!

J.N.
Blue Smitten Kitten Women's Lounge Set
Absolutely gorgeous dress

Beautiful dress beautifully made. One of my daughter's favourites. Lovely vivid colours, perfect for any occassion.

J.N.
Vivienne Red Wildflower Dress
Oobi's Designer and Founder in "A Day in the Life of an Ethical Designer" - By Mastercard

MAKING OOBI MAGIC

Oobi Magic isn't simply creating cute clothes for little girls and baby girls - it's how we do it. Every Oobi garment is meticulously crafted using our signature, hand-screen printed fabrics. Our unique styles are brought to life by artisans in Jaipur, India, using traditional techniques from a rich cultural heritage of printmaking. Our colourful patterns are inspired by the wonders of childhood - the spirit of curiosity, the delight of imagination, and the joy of play. Oobi is the opposite of fast fashion. We are dedicated to ethical business practices.
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DESIGNS FOR LONGEVITY, NOT LANDFILL

The heart of sustainability is longevity. Our girls clothes are made to pass hands from sister to sister, friend to friend. Carefully crafted by artisans using high-quality materials, Oobi creates durable kids' clothes that capture precious memories, not create waste.
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One-For-One

Since 2012, Oobi have donated a gift or garment to an Aussie Child in Need for EVERY new-season garment sold!

Good360 National Impact Report

"We are proud to say that your donations have found their way to a massive 153 charities and disadvantaged schools across Australia. Thank you for giving Good360 this opportunity."

- Mark Hermon Good 360

WE DONATE

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