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A little girl in a red and white gingham dress and hat.
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Cherry Ripe Chloe Hat
$34.95
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A little girl in a Retro Cherry Cherry Ripe Belle Tutu Dress posing on a white background.
Dresses
Cherry Ripe Belle Tutu Dress
$69.95
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A little girl in a Vintage Pink Floral Belle Tutu Dress by Pink Flowers twirling with flowers.
Dresses
Vintage Pink Floral Belle Tutu Dress
$69.95
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A young girl in a Vintage Pink Floral Chloe Hat from the brand Pink Flowers.
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Vintage Pink Floral Chloe Hat
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A little girl in a Red Check Jayne Dress from the brand Red Check.
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Red Check Jayne Dress
$49.95 $59.95
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Pink flower dress
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Wild Meadow Holly Dress
$39.95 $59.95
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A little girl wearing a festive Strawberry Fields Jayne dress.
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Strawberry Fields Jayne Dress
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Floral tulle dress
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Vivienne Red Wildflower Dress
$49.95 $74.95
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LET THEM BE LITTLE

Welcome to OOBI, an Australian girls clothing brand celebrating the magic of childhood in every stitch. Our girls clothing collection is made for the pursuit of childhood wonder with playful prints, bright colours, and comfortable designs.

Each unique piece is lovingly crafted with fun, colour, and movement in mind, inspiring joy and adventure in all little girls. Explore our unique selection of girls dresses, baby dresses, special occasion clothing, baby clothes, shorts, tops, leggings & more.
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DIVINE DRESSES

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A little girl wearing a festive Strawberry Fields Jayne dress.
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Strawberry Fields Jayne Dress
$59.95 $0.00
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A little girl in a Red Check Jayne Dress from the brand Red Check.
Dresses
Red Check Jayne Dress
$49.95 $59.95
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Retro Cherry's Mia, a little girl wearing a pink dress and white shoes, embraces vintage styling and exudes Cherry Ripe's 1950s style fun.
Dresses
Cherry Ripe Mia Dress
$54.95 $59.95
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A little girl in a Retro Cherry Cherry Ripe Belle Tutu Dress posing on a white background.
Dresses
Cherry Ripe Belle Tutu Dress
$69.95
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Navy Cherry Belle twirl-approved in a pink tulle dress.
Dresses
Navy Cherry Belle Tutu Dress
$69.95
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A little girl in a Vintage Pink Floral Mia Dress by Pink Flowers, holding a flower.
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Vintage Pink Floral Mia Dress
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A little girl in an Amity Dress Vintage Blue Floral by Blue Floral standing on a white background.
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Amity Dress Vintage Blue Floral
$54.95 $69.95
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A little girl in a Cornflower Wild Meadow Maxi Dress standing on a blue background.
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Wild Meadow Maxi Dress
$59.95 $74.95
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About Oobi

Oobi is an Australian children’s clothing, homewares and lifestyle label for girls aged newborn to twelve. It’s a beautiful and thoughtful range of fashion, designed with fun, colour and movement in mind! We pride ourselves on our signature, hand-printed cotton fabrics, designed by Alexandra Riggs in Sydney, Australia since 2002.

Oobi has been featured in Vogue, Real Living, Harpers Bazaar, & all the major newspapers.
Read More About Oobi

Let customers speak for us

from 4430 reviews
Lovely dress

Lovely dress. At first it didn't arrive with the rest of my order but I only had to email OObi and let them know and it was sent off to me. The quality is impressive and I will be buying from Oobi again.

Clare
Lola Blue Watercolour Dress
Cute bright shorts that are not too short or tight

As the title says these have such lovely colour and fit and are perfect for a girl who just wants to be a little girl and enjoy her childhood.

Clare
Marnie Pink Forest Flower Shorts
Perfect girly christmas dress

I was looking for a christmas dress that could also work the rest of the year and found it in this one. its so lovely and girly and just childhood, we all love it. The fabric feels really solid and hard wearing too. I am impressed with the quality.

Clare
Lou Lou Forest Flower Dress
Love the pony tail hole!

Such a great feature for a girls hat!!! These hats are so comfy and a great fit with the elastic as well

L.
Red Gingham Chloe Hat
Best hats

My little one actually keeps this one on! Super comfy and great protection. Lovely print too

L.
Vintage Pink Floral Chloe Hat
The cutest print!

My little one was so excited about the strawberries and this fits like a dream

L.
Strawberry Fields Jayne Dress
Stunning style

This dress looks STUNNING on my daughter and it’s super comfy for her so she’s always reaching for it whenever I tell her to go and pick a dress from her wardrobe!

L.
Vintage Pink Floral Belle Tutu Dress
Cutest style ever

My littlest looks the sweetest ever in this fun play suit! The material is lovely and it is great she can match her big sister in a more appealing style for a little one!

L.
Vintage Pink Floral Pixie Playsuit
Shady and pretty

Finally a super shady and super practical as well as beautiful hat. My daughter loves the pony tail hole and cord.

L.
Vintage Blue Floral Chloe Hat
Soft, Comfy set

Lovely soft fabric, very comfortable to lounge around and sleep in. Bought the cockatoo for matchy matchy and my daughter is delighted!

J.N.
Blue Smitten Kitten Women's Lounge Set
Absolutely gorgeous dress

Beautiful dress beautifully made. One of my daughter's favourites. Lovely vivid colours, perfect for any occassion.

J.N.
Vivienne Red Wildflower Dress
Smitten Kitten

My daughter is kitty obsessed and will love these pjs from Santa. I love the quality and durability of Oobi products and especially how soft and sweet these are.

Emily
Blue Smitten Kitten Lounge Pants
Delighted

I tried them on, so soft and comfy, love the cute pattern on the trousers. I will wrap them and the matching ones I got my daughter from Santa, I know she will be delighted to have us in matching pjs! I would love to see more matching sets. She loves to feel extra close to Mum and is always trying to be 'matchy, matchy' with me in some way or other.

Emily
Blue Smitten Kitten Women's Lounge Set
Blown Away by the Value

So glad I took the risk and ordered Lucky Dip Magic!
Incredible value and beautiful quality products that I would have happily purchased myself.
My only regret is that I didn't cone across Oobi sooner. My daughter is 7 and I have only just discovered Oobi! Looking forward to future purchases.

Emily
Lucky Dip Magic!
Beautiful dress

Cheerful colours. Age appropriate. Thankyou

KJ Thomson
Navy Cherry Calista Dress
Oobi's Designer and Founder in "A Day in the Life of an Ethical Designer" - By Mastercard

MAKING OOBI MAGIC

Oobi Magic isn't simply creating cute clothes for little girls and baby girls - it's how we do it. Every Oobi garment is meticulously crafted using our signature, hand-screen printed fabrics. Our unique styles are brought to life by artisans in Jaipur, India, using traditional techniques from a rich cultural heritage of printmaking. Our colourful patterns are inspired by the wonders of childhood - the spirit of curiosity, the delight of imagination, and the joy of play. Oobi is the opposite of fast fashion. We are dedicated to ethical business practices.
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DESIGNS FOR LONGEVITY, NOT LANDFILL

The heart of sustainability is longevity. Our girls clothes are made to pass hands from sister to sister, friend to friend. Carefully crafted by artisans using high-quality materials, Oobi creates durable kids' clothes that capture precious memories, not create waste.
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One-For-One

Since 2012, Oobi have donated a gift or garment to an Aussie Child in Need for EVERY new-season garment sold!

Good360 National Impact Report

"We are proud to say that your donations have found their way to a massive 153 charities and disadvantaged schools across Australia. Thank you for giving Good360 this opportunity."

- Mark Hermon Good 360

WE DONATE

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