About Oobi


About Oobi | Oobi Girls Kid Fashion
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Oobi is an Australian children’s clothing, homewares and lifestyle label for girls aged newborn to twelve. It’s a beautiful and thoughtful range of fashion, designed with fun, colour and movement in mind! We pride ourselves on our signature, hand-printed cotton fabrics, designed by Alexandra Riggs in Sydney, Australia since 2002.
About Oobi | Oobi Girls Kid Fashion
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Our cottons are printed by artisans in Jaipur, India who utilise screen printing or rotary techniques and even vegetable dyes in some garments. This ensures the 'stamp’ of the hands that make the garment, and that artisan skills are kept alive.  We work together with an ethical and considerate pursuit of all things beautiful. We employ a collective of women who work with their hands using their long-standing family techniques.
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Our designer has spent years traveling, working and collaborating with our creators and a respectful, mutually appreciative and ethical manufacturing process has been strictly adhered to. We are proud of our team of artisans and they are equally proud to work with our company - the proof is in the quality of the creation!
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Our aim every day is to create a magical world for your child. To find a space where your child can feel and look amazing. That’s why we love to use the #letthembelittle - because when we see girls in their Oobi, we know that they can be themselves, and love how they look and feel in our garments. And that’s what it’s all about! Marching to the beat of your own drum, mixing-and-matching however YOU want, and finding little delights everywhere you look.
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We are proud of our charitable program, Oobi-Fy The World. We promise to donate a piece of “Oobi Magic” in your honour for every single new season garment sold. In this way, we pay it forward to a child in need, every single day. You can find out more about our partnerships on the Oobi-Fy The World page.
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Oh, hello! Oobi WON "Best Ethical Clothing Retailer" at the LUX Magazine Parent And Baby Awards!😍🙌⭐️
Lux Life Award
AMAZING! Oobi is voted Australia's Favourite Online Retailer AND Australia's Favourite Children's Fashion Brand/Designer. Not just once, but SEVEN TIMES by the independent mama readers of KidStyleFile. 
About Oobi | Oobi Girls Kid Fashion
Oobi is also proud to support women in business, in Australia and overseas. Alexandra Riggs has been a mentor, speaker and ambassador for women in business and pledges to continue working closely with women, ensuring ethical and equal pay, support for the careers of young women, and sponsorship. We are proud of our many awards including City of Sydney Business of the Year for our ethical, responsible and charitable business pursuits.
About Oobi | Oobi Girls Kid Fashion
We are also extremely proud to be rated 5 Star by the independent industry watchdog, 'Good on You' - a company that rates manufacturers around the world for their ethical practices, environmental responsibility and humane treatment of people and animals too. Scoring a 5 Star Rating was a wonderful validation that our hard work and efforts are appreciated and valued.

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Our Ethos is "let them be little" and it's a message that speaks to honesty, openness, fun, exploration, kindness and innocence. "Let them be little" embraces the joy of childhood, the extraordinary power of learning experiences and the honesty and openness of youth.

But you don’t have to be a child to be little… Let us ALL be little...

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