Handmade with Love

When it comes to children’s fashion, parents look for more than just style. They look at several things, including comfort, quality, and pieces that last.

At Oobi, every girl's summer dress is made with care and heart at the center of each design. From concept sketches to the final stitch, our dresses reflect the beauty of slow fashion and the joy of childhood.

How Oobi Dresses Are Made

Every Oobi piece begins with a thoughtful design by our founder, Alexandra Riggs. Fabrics are carefully chosen not only for their design but also for comfort. Skilled artisans then bring these designs to life with screenprinting, hand-made techniques.

From ruching that adds flexibility for movement, to carefully lined skirts for extra twirl, to flutter sleeves that give both style and comfort, each little detail is intentional. These small touches ensure that every Oobi dress isn’t just clothing, but a keepsake-quality piece that feels as special as it looks.

Spotlight on the Navy Cherry Collection

Among Oobi’s most loved collections is the Navy Cherry range. These summer dresses are playful, vibrant, and perfect for Aussie adventures in the warm weather.

Navy Cherry Belle Tutu Dress

A magical girl's summer dress designed with a 100% cotton bodice and a lined, twirl-worthy skirt. It also has ruched sides to allow stretch and flexibility, so it grows with your little one and for longer wear. 

Navy Cherry Calista Dress

Calista is a breezy, swing-style dress with flutter ruffle sleeves that give both coverage and a touch of sweetness. It also features decorative front buttons to add charm, while the soft cotton fabric makes it easy to wear all day long.

Don't forget to check out the matching girls hat here.

Why Mums Love Oobi

• Ethical & thoughtful production - each girl's dress reflects the values of small-scale, slow, and ethical fashion.
• Practical style - our pieces are machine washable, and our 100% cotton fabric means they’re ready for everyday play.
• Perfect Fit Guarantee – choosing the right size is made easier with FREE exchanges on your first order

At Oobi, every dress tells a story and the Navy Cherry collection is definitely one of our sweetest chapters. Whether you’re looking for new-season designs, or girls clothing on sale, we always have a beautiful collection of girls dresses on sale too! All with the same Oobi magic and ethical production.

 Shop girls dresses here.