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The Oobi styles mums are clicking, kids are twirling in and wardrobes are fighting over. Updated as favourites change.

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Magical Unicorn Heart Pocket Skater DressMost Loved Sale price$59.95
(5.0)
Strawberry Fields Gracie Reversible DressMost Loved Sale price$64.95
(5.0)
Pink & Red Dots Ruffle ShortsMost Loved Sale price$44.95
(5.0)
Big Heart Gracie Reversible DressMost Loved Sale price$54.95 Regular price$64.95
(5.0)
Magical Unicorn Jersey & Lace ShortsMost Loved Sale price$44.95
(5.0)
Red Apple Ariel Tutu DressMost Loved Sale price$29.95 Regular price$74.95
(5.0)
Wild Roses Ariel Tutu DressMost Loved Sale price$39.95 Regular price$74.95
(5.0)
Pretty Pink Floral CardiganMost Loved Sale price$24.95 Regular price$64.95
(4.3)
Teal Floral CardiganMost Loved Sale price$24.95 Regular price$64.95
(4.3)
Big Heart Pocket SkirtMost Loved Sale price$34.95 Regular price$49.95
(0.0)
Floral Gingham New Love Jersey DressMost Loved Sale price$34.95 Regular price$59.95
(4.8)
Cherry Gingham Ponytail HatMost Loved Sale price$29.95 Regular price$39.95
(4.9)
Red Jersey 2 Stripe Pants
Back of a white Oobi tee personalised with the name Penny in red script, FREE personalisation
Magical Unicorn Tee - WhiteMost Loved Sale price$39.95
(5.0)
Women's Big Heart Maxi DressMost Loved Sale price$89.95 Regular price$139.95
(4.6)
Party Pooches Amelie Skater DressMost Loved Sale price$59.95
(5.0)
Magical Unicorn Sun Safe SwimsuitMost Loved Sale price$59.95
(5.0)
Strawberry Fields Chloe Ponytail HatMost Loved Sale price$39.95
(4.9)
Strawberry Fields Holly DressMost Loved Sale price$69.95
(5.0)
Strawberry Fields Baby RomperMost Loved Sale price$44.95
(0.0)
Magical Unicorn Baby Dress with BodysuitMost Loved Sale price$59.95
(0.0)
Girl dancing in Pink & Red Dots ruffle shorts and the Party Cats tee
Girl in the pink Party Cats tee and Pink & Red Dots ruffle shorts, hands on hips
Party Cats Party Tee - PinkMost Loved Sale price$39.95
(5.0)

The Oobi styles mums are clicking, kids are twirling in and wardrobes are fighting over. Updated as favourites change.

BEST SELLERS THIS WEEK FAQ

Pink side of the Big Heart Gracie dress, flat lay with cherries

The Oobi styles mums are clicking and kids are wearing on repeat

Best Sellers This Week

Wondering what everyone else has in their cart? These are the colourful Oobi pieces mums are loving and kids are wearing on repeat.

Most-Loved Girls’ Clothes Right Now

The mix changes as new favourites rise, from dresses and playsuits to swimwear, knitwear and easy everyday pieces. Product pages have the latest sizes, materials and fit notes.

girls’ dresses, girls’ swimwear, girls’ clothes.