Kids Fashion

100% Cotton Girls Dresses: The Ultimate Guide for Parents

Choosing the right dress for your little girl can be tricky especially if you want something comfortable, breathable, and gentle on sensitive skin. That’s why 100% cotton girls dresses are loved by...

affordable dresses for girls

How to Choose Ethical Kidswear in Australia

Choosing ethical kidswear can feel overwhelming. From materials used, certifications, and labour practices… where do you even start? If you’re a parent who wants clothes that are safe, durable, and...

100% cotton

Best Girls Clothes Label in Australia As Voted by One Fine Baby!

Big news, mummas! We’re thrilled to share that Oobi has been voted the Best Girls Clothes Label by One Fine Baby Awards, a recognition that celebrates brands loved by real parents (like you!). From...

affordable dresses for girls

Kids Party Dresses Australia - Finding The Perfect Outfit for Every Celebration

Every party deserves a twirl! Whether it’s a birthday bash, school concert, or festive family get-together, finding the right dress for your little one can make all the difference. At Oobi, our kid...

100% cotton

Confetti Floral

Confetti Floral is sweet, pink and multicoloured, delicate and amazing. Take a look at our assortment of super romantic florals, in a beautiful collection of our unique prints.

affordable dresses for girls

Best Sellers & Summer Fun!

Cherries sweet as pie, summer maxi dresses, boys & girls - come out and play! It's summertime at Oobi and we've got all the newest and cutest girls and boys styles and prints for the warmer sea...

affordable dresses for girls

Handmade with Love

At Oobi, every girl's summer dress is made with care and heart at the center of each design. From concept sketches to the final stitch, our dresses reflect the beauty of slow fashion and the joy of...

affordable dresses for girls

How to Choose the Perfect Oobi Hat Size (and Why They’re the Best Kids Sun Hats in Australia)

When it comes to sun safety for little ones, not all hats are created equal. At Oobi, hats aren’t just stylish, they’re carefully designed to protect, fit comfortably, and last through every advent...