In a world full of children’s clothing brands, Oobi stands out for all the right reasons. We're more than just pretty dresses, we’re a  heart-led brand that believes in childhood joy, comfort, creativity, and kindness. 

Reasons to Choose Oobi

1. Designed With Heart

 

 

 

Every Oobi piece begins with a hand-drawn print, lovingly created in-house by our designer. We don’t follow fast fashion trends. We follow fun, whimsy, and imagination. Our prints tell stories and spark joy, whether it’s pretty florals, sparkling stars, whimsical woodland creatures, or fun patterns.

 

 

 

2. Quality You Can Feel

 

We use high quality, breathable 100% cotton in our garments. Oobi mums often tell us our pieces become wardrobe favourites that last through countless adventures (and siblings too). Easy wash and easy wear because your little one deserves to feel comfy and free to play, grow, and explore.

 

 

 

 

 

3. Ethically Made

 

 

We care about people and the planet. Our factories are SEDEX and SMETA audited for ethical practices, and we proudly support small-scale artisans who help bring our unique designs to life. With every Oobi purchase, you’re supporting a brand that believes in fair work and conscious choices.

 

 

 

 

4. We Give Back and Support Kids in Need

 

 

 

Oobi donates garments to children in need through our One-for-One program. For every garment you buy, we donate one to a child who needs it. It’s a small act that creates big smiles, and we couldn’t do it without you.

 

 

 

 

Ask any longtime Oobi mum and they’ll tell you there’s something truly special about seeing their little one light up in an Oobi dress. Maybe it’s the twirl, the colour, or the confidence it brings. That sparkle? That’s the Oobi magic. ✨

We’re not just dressing kids, we’re celebrating them. Every print, every stitch, every package we send is made with care and love. That’s the Oobi difference. 💖

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With love,
The Oobi Team