Best Girls Clothes Label in Australia As Voted by One Fine Baby!

OMG imagine our huge excitement when we were voted as one of One Fine Baby’s Best Girls Clothes Label!!! Wow, jaws hitting the floor but we’re not surprised they think we have the best dresses out there, I mean… we sure do love what we do and getting recognition is just the icing on the cake. So when you’re asking “what’s the best girls clothes in Australia?” Well, it’s us!

• Voted Best Girls Clothes Label by One Fine Baby Awards.
• Ethically made clothing designed in Australia.
• Bright, colourful prints kids actually love to wear.
• Sizes from baby to tween, made for growing girls.
• Free first-order exchanges and friendly customer service.

Why This Award Matters

Winning Best Girls Clothes Label isn’t just about pretty dresses, it’s about heart.
Every Oobi piece is thoughtfully designed in Australia and made ethically with partners who share our values of kindness, quality, and sustainability.

For more than 20 years, Oobi has created clothes that let kids be kids. Bright, fun, and made for play. This award from One Fine Baby, a trusted name among Aussie parents, is proof that you see and feel the love we pour into every collection.

Learn more about our values and commitment to ethical production on our About Page.

What Makes Oobi Stand Out?

How to Style Oobi Girls Clothes

1. For Playdates

Pair our bright cotton dresses with comfy leggings and sneakers. Perfect for running, twirling, and exploring.
Shop Girls Dresses

2. For Special Occasions

Choose our lace-trimmed or ruffled designs in red, pink, or floral prints for birthdays or Christmas photos. Add a matching headband for extra sweetness!
Shop Party Dresses

3. For Mum & Me Moments

Celebrate twinning in style with our Matching Mum & Me Collection, because memories are even better when made in matching prints.
Shop Mum & Me Outfits

FAQs

Q: Why is Oobi the best kids clothes?

A: Well, we’ve been voted by mums in Australia 7 years running and now One Fine Baby’s top Girls Clothing brand in Australia so you might like to give us a try too!

Q: Why are Oobi clothes the best toddler clothes?

A: Our designs are made thoughtfully for toddlers. Not just small versions of girls dresses, but toddler dresses that have free nappy covers, for example, and are a shorter style for new walkers!

Q: Is Oobi one of Australia’s highest rated Girls Clothing Label?

A: Yes we are! With over 5000 verified reviews with an average of 4.8 stars out of 5, we’re pretty confident that our customers love what we do! We’re also rated 5/5 by Google Reviews which is super amazing!

From your child’s first day at preschool to Christmas family photos, Oobi is here to make every moment colourful.

Thank you for helping us become the Best Girls Clothes Label in Australia, we couldn’t have done it without you!

Discover our latest award-winning designs — shop our summer collection now.