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Light and Dark Pink Heart Maxine - Oobi

Score 15% Off Your First Order!

Oobi Model Callout - Sydney

Shoots • Collabs • More!

We'd love to offer you a discount

We're so convinced you're going to love your Oobi Magic that we'd like to offer you a generous 15% off your ENTIRE order, including sale - 'cause that's how we roll.

We’re looking for a few cheeky, twirly, sparkly little girls & boys (yes, BOYS!!) to join us in front of the camera for our next Oobi mini photo shoot 💕

Shoots • Collabs • More!

We have all sorts of exciting opportunities for collaborations, influencers and even some photo shoots!

If you’re a photographer, mumfluencer, or are great with a camera and love to create content - we’d love to talk ❤️

Drop us an email with as much detail as possible and your Insta handle and we’ll be in touch soon xox

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Article: How to Care for Your Oobi Clothes (Because They're Pretty Amazing)

How to Care for Your Oobi Clothes (Because They're Pretty Amazing)

How to Care for Your Oobi Clothes (Because They're Pretty Amazing)

Tips to Keep Your Oobi Pieces Bright and Pretty

At Oobi, we create garments made for twirling, climbing trees, dancing through puddles and then being lovingly handed down to the next little adventurer. However, they do require some care to keep them looking bright and pretty, and here are a few simple tips to help them stay gorgeous for years to come.

Be Gentle, Be Kind

Oobi garments love a cold or warm machine wash using a mild detergent. Avoid harsh chemicals like bleach, oxidants, or brighteners as they can damage the beautiful colours and soft cottons we use.

Bright Colours? Add a Pinch of Salt

Some Oobi clothes are really bright (we love colour!) and that vibrancy might come from surface dyes. For their very first wash, add a teaspoon of salt to the cycle. This simple trick can help set the colour and prevent fading.

No Soaking, Please

Willow Deep Red Cotton Cardigan - Oobi

We get it, life is busy and sometimes, the washing machine becomes a laundry prison. BUT try not to soak them for too long. They’ll thank you with vibrant colours and shape that lasts.

Dry with Care

Sunshine is great and we're here for sunny days, but it's not always the case for handprinted designs. If your Oobi garment is especially bright (which, let’s face it, most are!), it’s best to dry flat in the shade. Prolonged sunlight can cause prints to fade.

Warm Iron, Inside-Out

If ironing is needed, use a warm iron and always go inside-out to protect the fabric and the designs. Also, if your piece has special details like pom-poms, tulle, lace trims or beading, avoid ironing those areas. They are delicate and fabulous just the way they are.

For Extra Delicate Pieces

Strawberry Fields Belle Tutu Dress - Oobi

We recommend using a garment bag when washing items with extra special details like trims, tulle or embroidery. It keeps them safe during a spin and helps preserve their charm.

Made for Longevity, Not Landfill

Oobi clothes are designed for real life - whether it's playing, dancing, twirling, or making magical memories. They're also made to be handed down, and we’re proud that so many of our pieces have become treasures passed from sister to sister, cousin to cousin, and friend to friend.

Whenever we see photos of well-loved Oobi garments that still look amazing, it makes us very happy and proud!

Show Your Oobi Some Love

Treat your Oobi clothes with a little TLC, and they’ll stick by your side for many adventures to come. After all, they’re not just clothes, they’re also memories in the making!

Shop girls dresses here.

Shop knitwear here.

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