The Cutest Winter Prints Trending at Oobi This Season

Every season we hand-print new fabrics with our artisan partners in Jaipur, and every season there are the ones that stop people mid-scroll.

This winter, three prints are doing exactly that. They're showing up in our best-selling styles, selling out faster than we can restock them, and generating the kind of customer messages that make our day every single time.

Here's everything you need to know about the prints everyone is talking about, and which pieces to get them in before they're gone.

 

Print 1: Wild Hearts

A red ditsy floral with small hearts scattered through the pattern. Sounds simple. Looks absolutely stunning.

Wild Hearts has that rare quality of being bold enough to be genuinely exciting and refined enough to work across multiple silhouettes. It photographs beautifully in winter light, it pairs with almost anything in your daughter's wardrobe, and it comes in more styles than any other print this season, which tells you everything about how much our customers love it.

 

Wild Hearts in the Collection

The Wild Hearts Rebecca Dress with Collar is the style everyone reaches for first. A proper collar, a beautiful floral print, and the kind of silhouette that works for a casual park day and a special occasion simultaneously. Sizes 3 to 6, and already a best seller.

The Wild Hearts Floral Tiered Dress is the tiered midi for maximum twirl potential. It layers beautifully with tights and a cardigan, and it comes in sizes 3 through to 12, which means sisters can match.

The Wild Hearts Quilted Reversible Jacket takes the print into outerwear territory and it works perfectly. Reversible, quilted for real warmth, and the kind of jacket that gets pointed at by other kids at school drop-off.

The Wild Hearts Corduroy Quilted Jacket pairs cord outerwear with Wild Hearts fabric lining. From the outside it's a beautiful raspberry cord jacket. Open it up and there's the print. A nice little detail that her friends will notice.

And the Wild Hearts Corduroy Skirt ($49.95) uses the print as trim on a cord skirt with jersey pockets. Casual, practical, and a lot more interesting than a plain skirt.

Wild Hearts is also available in a women's long sleeve dress for the mum who wants in on this one. Which, honestly, fair enough.

 

Print 2: Oversized Love Hearts

Where Wild Hearts is ditsy and scattered, Oversized Love Hearts goes big. Large, graphic hearts in bold red against a contrasting base. It is unapologetically joyful and that is entirely the point.

This is the print that small people lose their minds over. It's fun, it's bright, it reads as playful from across the room, and it layers beautifully with solid-colour pieces so the outfit stays balanced rather than tipping into maximalism.

 

Oversized Love Hearts in the Collection

The Oversized Heart Chunky Knit Cardigan is the standout piece in this print. Oversized lovehearts knitted right into the fabric, incredibly soft, and the cardigan she'll put on without being asked. Sizes 2 through to 11, and available in a matching women's version.

The Big Heart Quilted Reversible Jacket brings the oversized heart into outerwear. Reversible, genuinely warm, and a jacket that earns compliments every single time she wears it.

The Red Heart Oversized Fleece Sweatshirt is the casual, everyday version: light fleece, big hearts, total comfort. Pair it with tights and boots for a complete look that took about ninety seconds to put together.

The Oversized Love Hearts print also anchors our most popular mum and me bundle this season, if you're ready to commit to a full hearts moment.

 

Print 3: English Wildflowers

The one for the mum who gravitates toward something a little more classic. English Wildflowers is a delicate, hand-printed floral in navy and soft tones, the kind of print that looks like it belongs in a garden in the English countryside, which is exactly where the inspiration came from.

It's more refined than the heart prints, which means it works beautifully for occasions that require looking properly put-together. A birthday lunch, a visit to grandparents, a school event where she needs to look like someone irons things in your house. (You don't. Neither do we. Cotton handles it.)

 

English Wildflowers in the Collection

The English Flowers Cord Dress with Collar ($74.95) is the hero piece. A navy corduroy dress with an English Wildflowers fabric collar, which sounds like a detail but looks like a whole design decision. Sizes 4 through to 10, and already a best seller.

The English Flowers Corduroy Quilted Jacket ($99.95) pairs navy cord outerwear with English Wildflowers lining. Wear it over the dress for a fully coordinated look that required about thirty seconds of effort.

The English Flowers Denim Skirt ($49.95) uses the floral as a lining detail on a classic denim skirt with pockets. It's the piece that works with almost everything already in her wardrobe.

 

How to Style This Season's Prints

All three prints are designed to work with Oobi's solid-colour knitwear and jersey pieces. The rule is simple: let the print be the statement, and keep everything around it clean.

Wild Hearts and a solid red or cream Maxine cardigan. Oversized Love Hearts and a plain navy jersey dress underneath the fleece sweatshirt. English Wildflowers and a solid teal or navy layer over the top.

Or, if you're feeling confident, combine two of this season's prints in one outfit and let your daughter's instincts lead. Small people are genuinely better at this than most adults.

 

FAQs

What prints are trending in girls winter fashion this season?

Heart prints in both oversized graphic and ditsy floral versions are the clear trend this winter, along with classic botanical florals. All three of Oobi's hero prints this season (Wild Hearts, Oversized Love Hearts, and English Wildflowers) sit within these directions.

Are Oobi prints exclusive?

Yes. Every Oobi print is an original hand-printed design created in collaboration with our artisan partners in Jaipur. The fabrics are exclusive to Oobi, which means you won't find them anywhere else.

How do I style a printed dress for winter?

Let the print do the work and keep your layers simple. A solid-colour cardigan, plain tights, and classic shoes allow the print to be the centrepiece without the whole outfit tipping into chaos. Coordinating colours rather than matching exactly is always the right call.

What sizes do the printed styles come in?

Most styles are available from size 3 through to size 10 or 12, depending on the style. Baby and toddler sizes are available across a number of the jersey pieces. Check individual product pages for exact size availability.

 

Shop This Season's Prints at Oobi

Girls Winter Clothes  |  Knitwear and Cardigans  |  Girls Dresses

Designed in Sydney. Hand-printed in Jaipur. Made to be noticed.

 

Written by the Oobi team, Sydney