Why Sustainability in Kids Fashion Is Important and How to Achieve It

More and more people are committing to sustainability and are determined to forge a brighter (and greener!) future for themselves and their children. Sustainable fashion plays a vital role in this eco-conscious revolution. 

But what about the clothes our children wear? Should they be sustainable as well?

The answer is a resounding yes!

Why Should Kids Fashion Be Sustainable?

Fashion is undoubtedly one of the most fun and creative industries. Unfortunately, it’s also one of the most harmful ones to the planet. According to The Eco Experts, the fashion industry ranks among the seven most polluting industries, responsible for over 2 billion tonnes of greenhouse gas emissions. 

Looking at this staggering figure, it becomes clear why sustainable fashion is crucial for everyone. However, kids fashion, in particular, should embrace sustainable fashion with open arms for two main reasons.

Children Outgrow Clothes Much Faster

Did you know that roughly 260,000 tonnes of clothes in Australia end up in a landfill yearly? That’s almost 10 kilograms of clothes per person. Considering how fast children outgrow clothes, it’s easy to conclude that kids fashion is responsible for a good chunk of this figure.

One way to combat overflowing landfills with outgrown clothes is to cherish the age-old tradition of hand-me-downs. The other is to invest in sustainable clothes.

Children Are the Future Custodians of Our Planet

Like any other value, it’s important that you encourage a commitment towards green and ethical fashion in your children from an early age. After all, they are the ones that will inherit the planet. By empowering them to make eco-conscious choices early on, the parents can keep alive the hope of a greener future. 

How to Achieve Sustainability in Kids’ Fashion

By now, the importance of sustainability in kids fashion should be more than evident. But how exactly is this sustainability achieved?

For fashion brands, a commitment to sustainable fashion means staying away from harmful practices of fast fashion and investing in the following:

• Circular fashion 
• Conscious fashion
• Ethical fashion 

But for the brands to do this, there must be a demand for this type of fashion.

So, let’s see what parents should do to advance the green movement in kids fashion. 

Make Informed Purchasing Decisions

It’s perfectly understandable to be mesmerised by the sheer cuteness of a kid’s garment. We’ve all been there! But before you hit the “Add to Cart” button for that adorable tutu skirt, visit the shop’s “About Us” section.

Read about the manufacturing practices and encourage yourself to pass on clothing that isn’t ethically or sustainably made. 

Buy Adjustable Clothing

Children are growing and developing at quite a fast rate. To avoid disposing of clothes after a few months, look for clothes that can adjust to your children as they grow up. Roll-down cuffs, adjustable straps, and cleverly designed waistbands are just some features you should look for.

Fashion That Makes a Difference

If you’re looking for sustainable fashion for kids in Australia, look no further than Oobi. Our brand is committed to designing clothes for longevity, not landfills. While your children look amazing in our fabulous pieces, you can rest assured knowing you’re doing your part in leaving a better world for them.