🔄

Oobi

Login
  • PayPal
  • Klarna
  • Afterpay

Country

Updates

Light and Dark Pink Heart Maxine - Oobi

Score 15% Off Your First Order!

Oobi Model Callout - Sydney

Shoots • Collabs • More!

We'd love to offer you a discount

We're so convinced you're going to love your Oobi Magic that we'd like to offer you a generous 15% off your ENTIRE order, including sale - 'cause that's how we roll.

Sign Up for 15% Off

We’re looking for a few cheeky, twirly, sparkly little girls & boys (yes, BOYS!!) to join us in front of the camera for our next Oobi mini photo shoot 💕

MORE INFO HERE

Shoots • Collabs • More!

We have all sorts of exciting opportunities for collaborations, influencers and even some photo shoots!

If you’re a photographer, mumfluencer, or are great with a camera and love to create content - we’d love to talk ❤️

Drop us an email with as much detail as possible and your Insta handle and we’ll be in touch soon xox

Click to Contact Us Here

Cart

Your cart is empty

48 HOURS ONLY

FLASH SALE - ON NOW!

Wild Roses Ariel Tutu Dress
Wild Roses Ariel Tutu Dress
Wild Roses Ariel Tutu Dress
Wild Roses Ariel Tutu Dress
Wild Roses Ariel Tutu Dress - Oobi
Wild Roses Amelie Dress - Oobi
Wishlist
Add to cart
Wild Roses Ariel Tutu Dress
Sale price$49.95 Regular price$69.95
(5.0)
Cottage Flower Lacy Dress
Cottage Flower Lacy Dress
Cottage Flower Lacy Dress
Cottage Flower Lacy Dress
Cottage Flower Lacy Dress - Oobi
Cottage Flower Lacy Dress - Oobi
Wishlist
Add to cart
Cottage Flower Lacy Dress
Sale price$39.95 Regular price$69.95
(5.0)
Wild Meadow Maxi Dress
Wild Meadow Maxi Dress
Wild Meadow Maxi Dress
Wild Meadow Maxi Dress
Wild Meadow Maxi Dress - Oobi
Wild Meadow Maxi Dress - Oobi
Wishlist
Add to cart
Wild Meadow Maxi Dress
Sale price$44.95 Regular price$79.95
(4.7)
Audrina Violet Cardigan
Audrina Violet Cardigan
Audrina Violet Cardigan
Audrina Violet Cardigan
Audrina Violet Cardigan - Oobi
Audrina Violet Cardigan - Oobi
Wishlist
Add to cart
Audrina Violet Cardigan
Sale price$39.95 Regular price$59.95
(4.7)
Golden Ikat Garden Party Dress
Golden Ikat Garden Party Dress
Golden Ikat Garden Party Dress
Golden Ikat Garden Party Dress
Golden Ikat Garden Party Dress - Oobi
Golden Ikat Garden Party Dress - Oobi
Wishlist
Add to cart
Golden Ikat Garden Party Dress
Sale price$39.95 Regular price$69.95
(5.0)
Wild Roses Jersey Playsuit
Wild Roses Jersey Playsuit
Wild Roses Jersey Playsuit
Wild Roses Jersey Playsuit
Wild Roses Jersey Playsuit - Oobi
Wild Roses Jersey Playsuit - Oobi
Wishlist
Add to cart
Wild Roses Jersey Playsuit
Sale price$44.95 Regular price$54.95
(5.0)
Marnie Pink Forest Flower Shorts
Marnie Pink Forest Flower Shorts
Marnie Pink Forest Flower Shorts
Marnie Pink Forest Flower Shorts
Marnie Pink Forest Flower Shorts - Oobi
Marnie Pink Forest Flower Shorts - Oobi
Wishlist
Add to cart
Marnie Pink Forest Flower Shorts
Sale price$19.95 Regular price$44.95
(4.9)
Marnie Blue Forest Flower Shorts
Marnie Blue Forest Flower Shorts
Marnie Blue Forest Flower Shorts - Oobi
Marnie Blue Forest Flower Shorts - Oobi
Wishlist
Add to cart
Marnie Blue Forest Flower Shorts
Sale price$19.95 Regular price$44.95
(4.9)
Red Gingham Garden Party Dress
Red Gingham Garden Party Dress
Red Gingham Garden Party Dress
Red Gingham Garden Party Dress
Red Gingham Garden Party Dress - Oobi
Red Gingham Baby Hat - Oobi
Wishlist
Add to cart
Red Gingham Garden Party Dress
Sale price$49.95 Regular price$69.95
(5.0)
NEW
Starburst Astra Dress
Starburst Astra Dress
Starburst Astra Dress
Starburst Astra Dress
A young girl with long hair twirls in the Starburst Astra Dress by Starburst, paired with orange knee-high socks and yellow sandals, set against a pink background.
A young girl with long straight hair wears the Starburst Astra Dress by Starburst, a cap-sleeve, patterned yellow dress made from ethically crafted, machine-washable cotton. She stands against a pink background, gazing upward with a neutral expression.
Wishlist
Add to cart
Starburst Astra Dress
Sale price$59.95
Coral Reef Garden Party Dress
Coral Reef Garden Party Dress
Coral Reef Garden Party Dress
Coral Reef Garden Party Dress
Coral Reef Garden Party Dress - Oobi
Coral Reef Garden Party Dress - Oobi
Wishlist
Add to cart
Coral Reef Garden Party Dress
Sale price$39.95 Regular price$69.95
(5.0)
Navy Cherry Calista Dress
Navy Cherry Calista Dress
Navy Cherry Calista Dress
Navy Cherry Calista Dress
Navy Cherry Calista Dress - Oobi
Navy Cherry Calista Dress - Oobi
Wishlist
Add to cart
Navy Cherry Calista Dress
Sale price$49.95 Regular price$64.95
(5.0)
Sweetheart Red Tee
Sweetheart Red Tee
Sweetheart Red Tee
Sweetheart Red Tee
Sweetheart Red Tee - Oobi
Sweetheart Red Tee - Oobi
Wishlist
Add to cart
Sweetheart Red Tee
Sale price$29.95 Regular price$39.95
(5.0)
Lace Shoulder Sunset Tee
Lace Shoulder Sunset Tee
Lace Shoulder Sunset Tee
Lace Shoulder Sunset Tee
Lace Shoulder Sunset Tee - Oobi
Lace Shoulder Sunset Tee - Oobi
Wishlist
Add to cart
Lace Shoulder Sunset Tee
Sale price$19.95 Regular price$44.95
Strawberry Fields Belle Tutu Dress
Strawberry Fields Belle Tutu Dress
Strawberry Fields Belle Tutu Dress
Strawberry Fields Belle Tutu Dress
Strawberry Fields Belle Tutu Dress - Oobi
Strawberry Fields Belle Tutu Dress - Oobi
Wishlist
Add to cart
Strawberry Fields Belle Tutu Dress
Sale price$39.95 Regular price$69.95
(5.0)
Navy Cherry Belle Tutu Dress
Navy Cherry Belle Tutu Dress
Navy Cherry Belle Tutu Dress
Navy Cherry Belle Tutu Dress
Navy Cherry Belle Tutu Dress - Oobi
Navy Cherry Belle Tutu Dress - Oobi
Wishlist
Add to cart
Navy Cherry Belle Tutu Dress
Sale price$39.95 Regular price$69.95
(5.0)
Cherry Ripe Belle Tutu Dress
Cherry Ripe Belle Tutu Dress
Cherry Ripe Belle Tutu Dress
Cherry Ripe Belle Tutu Dress
Cherry Ripe Belle Tutu Dress - Oobi
Cherry Ripe Belle Tutu Dress - Oobi
Wishlist
Add to cart
Cherry Ripe Belle Tutu Dress
Sale price$39.95 Regular price$69.95
(5.0)
Vintage Pink Floral Belle Tutu Dress
Vintage Pink Floral Belle Tutu Dress
Vintage Pink Floral Belle Tutu Dress
Vintage Pink Floral Belle Tutu Dress
Vintage Pink Floral Belle Tutu Dress - Oobi
Vintage Pink Floral Belle Tutu Dress - Oobi
Wishlist
Add to cart
Vintage Pink Floral Belle Tutu Dress
Sale price$39.95 Regular price$69.95
(5.0)
See more 25% Off!

ethical clothing with heart

We create clothing that makes ordinary days special.

Favourites that your child will remember forever.

for colourful humans

BEST SELLERS THIS WEEK

SELLING OUT FAST
Women's Woodblock Maxi Dress
Women's Woodblock Maxi Dress
Women's Woodblock Maxi Dress
Women's Woodblock Maxi Dress
A woman in the Blue Stripe Women's Woodblock Maxi Dress [WH OK] stands on a white background, wearing sandals and smiling slightly.
Woman in the Blue Stripe Women's Woodblock Maxi Dress [WH OK], a pink and white patterned 100% cotton maxi, styled with a red belt and white slide sandals, stands sideways and looks over her shoulder.
Wishlist
Add to cart
Women's Woodblock Maxi Dress
Sale price$129.95
Apple Amelie Jersey Dress
Apple Amelie Jersey Dress
Apple Amelie Jersey Dress
Apple Amelie Jersey Dress
Apple Amelie Jersey Dress - Oobi
Apple Amelie Jersey Dress - Oobi
Wishlist
Add to cart
Apple Amelie Jersey Dress
Sale price$39.95 Regular price$64.95
(5.0)
HURRY - ALMOST GONE
Big Heart Pocket Skirt
Big Heart Pocket Skirt
Big Heart Pocket Skirt
Big Heart Pocket Skirt
The Big Hearts Big Heart Pocket Skirt features red heart patterns, a central red panel with small white hearts, heart-shaped pockets, and an elastic waistband. Hand-printed cotton adds comfort and playful charm.
A young girl smiles in a white "L'Amour Love..." tee, Big Hearts' Big Heart Pocket Skirt with red hearts and heart-shaped pockets, matching socks, pink shoes, and a heart-print headband.
Wishlist
Add to cart
Big Heart Pocket Skirt
Sale price$49.95
Cottage Flower Market Dress
Cottage Flower Market Dress
Cottage Flower Market Dress
Cottage Flower Market Dress
Cottage Flower Market Dress - Oobi
Cottage Flower Market Dress - Oobi
Wishlist
Add to cart
Cottage Flower Market Dress
Sale price$29.95 Regular price$69.95
(4.9)
SELLING FASTSold out
Women's Heart Maxi - Join Waitlist info
Women's Heart Maxi - Join Waitlist info
Women's Heart Maxi - Join Waitlist info
Women's Heart Maxi - Join Waitlist info
A woman smiles at the camera, wearing the Big Hearts Women's Big Heart Maxi Dress with red heart patterns and white sandals against a light blue background.
A woman poses against a light blue background wearing the Big Hearts Women's Big Heart Maxi Dress with red heart patterns, paired with a matching headband and white sandals—ideal for playful coordinated looks.
Wishlist
Add to cart
Women's Heart Maxi - Join Waitlist info
Sale price$129.95
NEW
Big Heart Girl's Midi Dress
Big Heart Girl's Midi Dress
Big Heart Girl's Midi Dress
Big Heart Girl's Midi Dress
A young girl wears the Big Hearts Big Heart Girl's Midi Dress—ethically made in India—with red heart prints, paired with light pink sneakers and a red hair ribbon, standing against a light blue background.
A young girl wearing the Big Hearts Big Heart Girl's Midi Dress—ethically made in India with handprinted red heart motifs—pairs it with pink sneakers and a red hairband, standing before a light blue backdrop.
Wishlist
Add to cart
Big Heart Girl's Midi Dress
Sale price$69.95
NEW
Confetti Floral Lacy Dress
Confetti Floral Lacy Dress
Confetti Floral Lacy Dress
Confetti Floral Lacy Dress
A young girl with long light brown hair wears the Confetti Floral Lacy Dress by Confetti Floral, featuring pink floral ruffle sleeves, standing against a solid pink background with one hand touching her ear.
A young girl in the Confetti Floral Lacy Dress by Confetti Floral, paired with a wide-brimmed summer hat featuring stripes and a red logo, stands against a solid pink background.
Wishlist
Add to cart
Confetti Floral Lacy Dress
Sale price$64.95
(5.0)
NEW
Big Heart Gracie Reversible Dress
Big Heart Gracie Reversible Dress
Big Heart Gracie Reversible Dress
Big Heart Gracie Reversible Dress
Two young girls with dark hair in pigtails wear Big Hearts’ Big Heart Gracie Reversible Dresses—one pink with red hearts, the other red with white hearts—standing against a pink background.
A young girl stands against a white background wearing the Big Hearts Big Heart Gracie Reversible Dress, featuring red heart patterns, paired with white socks and white sneakers.
Wishlist
Add to cart
Big Heart Gracie Reversible Dress
Sale price$54.95
(5.0)
Cottage Flower Market Dress
Cottage Flower Market Dress
Cottage Flower Market Dress
Cottage Flower Market Dress
Cottage Flower Market Dress - Oobi
Cottage Flower Market Dress - Oobi
Wishlist
Add to cart
Cottage Flower Market Dress
Sale price$29.95 Regular price$69.95
(4.9)
Wild Roses Amelie Dress
Wild Roses Amelie Dress
Wild Roses Amelie Dress
Wild Roses Amelie Dress
Wild Roses Amelie Dress - Oobi
Wild Roses Amelie Dress - Oobi
Wishlist
Add to cart
Wild Roses Amelie Dress
Sale price$49.95 Regular price$64.95
(5.0)
NEW
Starburst Astra Dress
Starburst Astra Dress
Starburst Astra Dress
Starburst Astra Dress
A young girl with long hair twirls in the Starburst Astra Dress by Starburst, paired with orange knee-high socks and yellow sandals, set against a pink background.
A young girl with long straight hair wears the Starburst Astra Dress by Starburst, a cap-sleeve, patterned yellow dress made from ethically crafted, machine-washable cotton. She stands against a pink background, gazing upward with a neutral expression.
Wishlist
Add to cart
Starburst Astra Dress
Sale price$59.95
Red Gingham Lacy Dress
Red Gingham Lacy Dress
Red Gingham Lacy Dress
Red Gingham Lacy Dress
Red Gingham Lacy Dress - Oobi
Red Gingham Lacy Dress - Oobi
Wishlist
Add to cart
Red Gingham Lacy Dress
Sale price$59.95 Regular price$69.95
(5.0)
NEW - SELLING OUT FAST
Amalfi Oranges Holiday Dress
Amalfi Oranges Holiday Dress
Amalfi Oranges Holiday Dress
Amalfi Oranges Holiday Dress
A young girl with long brown hair wears the Amalfi Oranges Holiday Dress by Amalfi Oranges, lying on the floor with oranges in her hair and smiling brightly.
A young girl wearing the Amalfi Oranges Holiday Dress by Amalfi Oranges, featuring blue gingham cotton with orange patterns, holds two orange halves over her eyes against a plain background.
Wishlist
Add to cart
Amalfi Oranges Holiday Dress
Sale price$64.95
(5.0)
NEW
SPF 50 Gingham Long Sleeve Swimsuit
SPF 50 Gingham Long Sleeve Swimsuit
SPF 50 Gingham Long Sleeve Swimsuit
SPF 50 Gingham Long Sleeve Swimsuit
Child wearing a pink checkered SPF50 Pink Gingham Swimsuit with red accents on a pink background
Child wearing a pink checkered SPF50 Pink Gingham Swimsuit and cap with a striped pool toy on a light background
Wishlist
Add to cart
SPF 50 Gingham Long Sleeve Swimsuit
Sale price$59.95
(5.0)
See more bestsellers
A woman in the Big Hearts Women's Big Heart Maxi Dress kneels and smiles as a young girl in matching heart-patterned clothes kisses her cheek against a light blue background.

WE'RE MAKING MORE!

SOLD OUT - WAITLIST

We've sold out but have a huge demand so please email hello@oobi.com.au to get on the waitlist and find out more.

You can choose any of our women's styles - Kaftan, Maxi or Midi, and we will make it bespoke for you.

Sizes XS - XXL (2 more sizes added).

free shipping* • 90 Day returns
A young girl with long brown hair wears the Amalfi Oranges Holiday Dress by Amalfi Oranges, lying on the floor with oranges in her hair and smiling brightly.

just arrived

A young child wearing the Woodblock Flower Jayne Dress and a red-and-white checkered sun hat stands smiling against a plain background.

HELLO SUMMER!

Child wearing a blue checkered hat with floral patterns on a pink background

ponytail hats

A young girl in the Cherry Gingham Tutu Dress by Cherry Gingham holds two pink-frosted donuts over her eyes, her mouth open in excitement.

SOFT & STRETCHY

FREE First Order exchanges

Get to know us with ZERO risk

Free OZ shipping

At just $59! Click here for FREE NZ & International*

90 day RETURNS

Don't love it? Return it for a refund (but you'll love it!)

loved and trusted

For HAPPY kids - with over 5000 5 Star Reviews

A woman and a young girl pose together in matching Big Hearts outfits, with the woman wearing the Women's Big Heart Maxi Dress; the girl kisses her cheek against a light blue background.

MATCH TO YOUR MINI

Two children wearing colorful clothing with visible branding on a white background

HOORAY FOR BOYS!

Oobi Pty Ltd ABN: 34141137920