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Fresh drops of ethically made, colour-happy pieces crafted from our unmistakable signature hand-printed patterns. Be first to shop new prints - and nab your size, up to 12Y

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Young girl wearing a navy dress with lace details on a beige background
Young girl wearing a navy dress with blue embroidery against a beige background
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English Flowers Cord Dress with Collar Sale price$64.95 Regular price$74.95
4568
MOST LOVED
Young girl wearing a blue coat with denim patches on a pink background
Denim skirt with floral heart designs and red trim on a white background
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English Flowers Denim Skirt Sale price$29.95 Regular price$49.95
3-45-67-89-1011-12
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Red skirt with floral heart designs on a white background
Young girl wearing a red heart-patterned jacket and dress on a pink background
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Wild Hearts Corduroy Skirt Sale price$29.95 Regular price$49.95
5-67-89-10
Young girl wearing a red floral jacket against a blue background
Young girl in a red outfit holding flowers against a blue background
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Wild Hearts Corduroy Quilted Jacket Sale price$89.95 Regular price$99.95
3-45-67-89-1011-12
Young girl wearing a navy blue outfit with floral details against a pink background
Young girl wearing a navy coat with floral patterns, black leggings, and blue boots on a pink background
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English Flowers Corduroy Quilted Jacket Sale price$89.95 Regular price$99.95
3-45-67-811-12
Young girl in a blue top and pink skirt with a red bow, holding a white object against a blue background
Child wearing a blue floral top and pink skirt with red tights and shoes, against a light blue background.
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Indigo Bloom Claudia Tutu Dress Sale price$39.95 Regular price$79.95
45678
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Child wearing a blue dress with colorful patterns and blue rain boots on a gray background
Girl wearing a blue patterned dress with yellow boots on a gray background
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Navy Jungle Jersey Amelie Dress Sale price$49.95 Regular price$69.95
2345689-1011-12
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Child wearing a colorful dress with a pink background
Young girl wearing a colorful dress with abstract patterns on a pink background
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Pink Jungle Jersey Amelie Dress Sale price$49.95 Regular price$69.95
2345689-1011-12
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Young girl wearing a blue floral dress with red accents against a gray background
Young girl in a blue dress with red trim and red shoes sitting on a wooden stool against a light blue background.
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Indigo Bloom Amelie Dress Sale price$34.95 Regular price$69.95
2345689-1011-12
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Child wearing a white shirt with colorful 'CHOCOLATE' text, holding a red ribbon.
Child wearing a white shirt with colorful 'CHOCOLATE' text
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Chocolate Tee with Red Binding - Personalise it! Sale price$29.95 Regular price$44.95
2568
Colour
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Young girl in a blue floral jacket with red trim holding a pink ribbon against a light blue background
Young girl in a blue and red outfit with a pink ribbon against a light gray background
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Indigo Bloom Hoodie Jacket Sale price$34.95 Regular price$59.95
5689-1011-12
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Child wearing a blue and red outfit with floral patterns on a light blue background
Young girl in a blue and red outfit with a pink ribbon against a light gray background
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Indigo Bloom Joggers Sale price$29.95 Regular price$54.95
45689-1011-12
Young girl in pink shirt and blue pants with red shoes holding a pink ribbon against a light blue background
Young girl wearing a pink shirt with cartoon characters and blue pants with floral pattern, holding a pink ribbon against a light blue background.
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Indigo Bloom Jersey Leggings Sale price$17.95 Regular price$29.95
245689-10
Big Heart Girl's Midi Dress
Big Heart Girl's Midi Dress
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Big Heart Girl's Midi Dress Sale price$59.95 Regular price$69.95
34568
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Woman wearing a red dress with pink hearts on a light blue background
Woman wearing a red dress with pink hearts on a light blue background
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Women's Red Big Heart Maxi Dress Sale price$79.95 Regular price$139.95
SMLXL
Big Heart Gracie Reversible Dress
Big Heart Gracie Reversible Dress
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Big Heart Gracie Reversible Dress Sale price$54.95 Regular price$64.95
3456
Women's Big Heart Maxi Dress
Women's Big Heart Maxi Dress
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Women's Big Heart Maxi Dress Sale price$99.95 Regular price$139.95
SMLXLXXL
Women's Pink & Red Heart Midi Dress
Women's Pink & Red Heart Midi Dress
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Women's Pink & Red Heart Midi Dress Sale price$79.95 Regular price$99.95
XL
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Big Heart Wide-Leg Pants
Big Heart Wide-Leg Pants
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Big Heart Wide-Leg Pants Sale price$49.95
456789-1011-12
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Young girl wearing a pink top and blue patterned pants with a green background
Colorful children's pants with abstract pattern on a white background
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Navy Jungle Jersey Joggers Sale price$34.95 Regular price$49.95
345689-1011-12
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Child wearing a colorful tracksuit with abstract patterns against a floral-patterned wall.
Child wearing a colorful tracksuit with abstract patterns against a gray background with decorative elements.
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Pink Jungle Jersey Joggers Sale price$34.95 Regular price$49.95
456789-1011-12
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Child wearing a colorful hoodie and pants with a plant in the background
Child wearing a colorful outfit with a floral pattern against a plain background
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Navy Jungle Jersey Hoodie Jacket Sale price$39.95 Regular price$64.95
456789-1011-12
MOST LOVED
Child wearing a colorful outfit with abstract patterns against a gray background with abstract shapes.
Child wearing a colorful outfit with abstract patterns against a decorative wall.
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Pink Jungle Jersey Hoodie Jacket Sale price$39.95 Regular price$64.95
3456789-1011-12
Big Heart Pocket Skirt
Big Heart Pocket Skirt
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Big Heart Pocket Skirt Sale price$44.95 Regular price$49.95
5678

New Arrivals – Common Questions

Cherry Gingham Tutu Dress

Beautiful, Ethically Made Kids Clothes

New Arrivals in Girls Clothes

We are proud to provide kids fashion that’s not only stylish, but ethically made. Our designs are fun, vibrant, and practical. We have dresses, tops, skirts, shorts, cardigans, and more to suit any occasion, from playdates to garden picnics, birthdays, and more.

Summer Clothes at Oobi


Oobi’s summer girls clothing collection is perfect for keeping children stylish and comfortable during warm weather. The range features bright, cheerful designs that reflect the joy of summer. Dresses are a highlight, with vibrant prints, lightweight fabrics, and breezy cuts. Breathable cotton tops pair perfectly with Oobi’s colourful skirts and shorts, offering versatility for active days. Our wide brim sun hats add both charm and protection from the sun. Parents love that Oobi’s kids fashion clothes are made with high-quality materials designed to withstand endless playtime.

Our swimwear is designed for fun and functionality. Adorable rash vests and swimsuits ensure comfort and UV protection. The bright and bold patterns make it easy to spot kids at the pool or beach. Oobi’s commitment to ethical production ensures families can shop confidently. We observe eco-friendly practices.

Winter Clothes at Oobi


Oobi’s winter kids fashion collection includes jackets and cardigan must-haves, offering maximum softness during chilly days. Knitted jumpers come in playful patterns, adding a splash of colour to the darker months. Layering is easy with Oobi’s long-sleeve tops, leggings, and tights, all designed for warmth and movement. The winter range also features dresses made from 100% cotton, keeping kids warm without irritation.

Oobi pays attention to details, with features like adjustable hoods and easy-to-fasten buttons for practicality. The winter collection’s durability ensures clothes withstand wear and tear from everyday activities. Kids fashion should not only be stylish, but should be comfy and machine washable.

Why Choose Oobi

Our dedication to sustainability means our products are kinder to the planet. Thoughtful design details, like lace trimmings, front zippers, and adjustable waistbands, prioritise kids’ comfort all day long.

Whether it’s summer swimsuits or winter coats, Oobi makes dressing kids a joyful experience. Our designs encourage self-expression, blending playful patterns with practical features.

Ethical Practices at Oobi

Oobi is dedicated to ethical production and sustainable practices. We prioritise fair labour, ensuring all workers receive fair wages and work in safe conditions. Oobi is committed to minimizing environmental impact by using sustainable materials and reducing waste. Our designs are timeless, promoting longevity and reducing the need for frequent replacements. We support local communities by collaborating with artisans and donating a portion of profits to children's charities. By adhering to these principles, Oobi demonstrates that fashion can be both beautiful and ethically produced.