SPRING IN BLOOM

We are delighted to announce a slightly earlier than usual release - because we want to brush those dark clouds away and celebrate spring!

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This season I've created a collection of pieces that are vintage in style, and, I hope you agree, so pretty, delicate and truly beautiful.

DESERT BUTTERFLY 🦋

Sweet and elegant, our butterfly print is a gorgeous medley of florals and dainty butterflies reminiscent of the desert lands. The print is earthy and also a little magical - just like central Australia.

Goldie Dress,Margot Hat, and Penelope Dolly Dress in the Desert Butterfly Print

Delicious matchy matchy with dolly plus a hat to complete the perfect summer outfit.

Layla Desert Butterfly Skirt

Your boho child will look effortlessly chic in our mid-length Layla skirt. Designed for long, hot summery days, it's pretty and gorgeous - perfect for picnics or parties.

HONEY WATTLE 💛

Summer days and luscious warm honey colours best describe the Honey Wattle print. Part of our luscious love story to the Australian landscape, we've got matching dresses, hats, plus a cute romper for your little one too.

+Margot Hat

Sasha Honey Wattle Romper

Sizes up to 24M

MY BLUE COCKATOO 💙

You're My Blue Cockatoo is a fun, soft jersey hand printed style, highlighting our amazing blue skies and those noisy and cheeky cockies too.

From left to right:Dakota Dress , Ariel Dress, and Sunny Days Swim Set plusMargot Hat

Ariel Tutu Romper

Our Romper style has a full body suit with sturdy metal press studs at the crotch and a little flutter at the sleeve for sun coverage. This piece perfect for years of wear. Knee length to start, and then a cheeky-cutie shorter length as she grows.

✨ COMING 3RD SEPTEMBER ✨

Wheeeee 🌟 For your stunning little firecracker, our amazing Red Luna Dress is so pretty it's the perfect party, New Year or Christmas Dress. With sweet stars and moons in the skirt and the coolest criss-cross back, it's like all your Christmases have come at once. We LOVE!

Above: LUNA RED DRESS

The Jacaranda Tree print is a love story to the Australian landscape, nature and people. Those days when the jacarandas start to blossom and the skies are bright, bright, bright blue with firework bursts of pinky purple just blow me away.

Left: VIVIENNE JACARANDA TREE DRESS, Right: JACARANDA BABY ROMPER

Lovely Lemons is also part of my "This is Australia" Collection which is a love story to our beautiful land. After the devastation of the fires last year, I was inspired to take some of my favourite childhood memories and love of our nature and create an Aussie collection. Lemons reminds me of my nanna's garden, GROANING with lemon trees.

Above: UMA LOVELY LEMONS DRESS

Uma is a sweet empire cut, 3/4 sleeve dress that's super soft and comfy for party or play. And of course, dollies, like lemons, love to be squeezed too.

CHECK OUT THESE ONLINE PRETTIES Available Now:

Above: NEW Maxine Pink Cardigan, Maxine Pink & White Dots Cardigan, Penelope Dress, Teal Headband - ONLINE NOW!

In this weird and unprecedented time, we're looking to the past, to a soft, gentle and magical time, where love and flowers bloom.

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It's unapologetically pretty, pastel and delicate. There's a lot of room in my heart for ditsy cottage flowers, for pinks and soft blues, for dresses to be worn and matched with dolly and for snuggling in a soft cardigan until those nights get warm too.

Above: Pink & White Dots Maxine, Pink Tulle Headband with Stars, Penelope Dress

The Luna Dress is such a special treat. Full, full, full in the skirt, but not heavy at all. Cloud like, soft as butter, and with a tiny thread of sparkle to give the skirt a bit of zing.

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It's got a zipper in the side and the back has a fun criss-cross style. At the sleeve is a bit of ruffle - I'm a gal that loves a ruffle. Wear it with our pink or golden hued sparkly socks and you're ready for anything.

I also love this piece with the blue or pink dotty Maxine cardigans. Blue will pick up on the tiny flecks of blue in the dress, and pink, well, pink goes with everything, right? :)

I'm also delighted to let you know that we've created a cloth fabric mask that matches our pretty dresses. You and your little ones will actually want to wear masks that are as pretty as these.

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When I look at the Penelope Dress, in its amazing Pastel Bouquet print, I can only think of how brilliant it is to go to the flower markets or a luscious garden and be amazed by all the colours, and the harmony of the florals. This print is soft and delicate, but it's got oomph and it's bold too. Just like real, wild nature.

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I'm thrilled that you and your little ones seemed to love the matching 'dolly and me' dresses last season and delighted to offer you a gorgeous new style too. The dolly dress is constructed with the same care and attention to detail as our dresses. Elastic in the waist, full ruffles, zipper, even a little woven label.

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I hope that it makes your little ones feel super special and even amazed - that their dolly can match exactly with their own dress.

Stay safe everyone.

Love,

Alex xox

PS Can't wait to get your hands on some of these pretties? Shop Dotty Maxine Cardigans here and Shop Tulle Headbands here.