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Fresh drops of ethically made, colour-happy pieces crafted from our unmistakable signature hand-printed patterns. Be first to shop new prints - and nab your size, up to 12Y

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English Flowers Cord Dress with Collar Sale price$64.95 Regular price$74.95
MOST LOVED
Denim skirt with floral heart designs and red trim on a white background
Young girl wearing a blue coat with denim patches on a pink background
English Flowers Denim Skirt Sale price$24.95 Regular price$49.95
MOST LOVED
Red skirt with floral heart designs on a white background
Young girl wearing a red heart-patterned jacket and dress on a pink background
Wild Hearts Corduroy Skirt Sale price$24.95 Regular price$49.95
Wild Hearts Corduroy Quilted Jacket Sale price$89.95 Regular price$99.95
English Flowers Corduroy Quilted Jacket Sale price$89.95 Regular price$99.95
Indigo Bloom Claudia Tutu Dress Sale price$39.95 Regular price$79.95
MOST LOVED
Child wearing a blue dress with colorful patterns and blue rain boots on a gray background
Girl wearing a blue patterned dress with yellow boots on a gray background
Navy Jungle Jersey Amelie Dress Sale price$49.95 Regular price$69.95
Pink Jungle Jersey Amelie Dress Sale price$49.95 Regular price$69.95
MOST LOVED
Young girl wearing a blue floral dress with red accents against a gray background
Young girl in a blue dress with red trim and red shoes sitting on a wooden stool against a light blue background.
Indigo Bloom Amelie Dress Sale price$34.95 Regular price$69.95
MOST LOVED
Young girl in a blue floral jacket with red trim holding a pink ribbon against a light blue background
Young girl in a blue and red outfit with a pink ribbon against a light gray background
Indigo Bloom Jersey Hoodie Jacket Sale price$34.95 Regular price$59.95
Indigo Bloom Jersey Joggers Sale price$29.95 Regular price$54.95
MOST LOVED
Young girl in pink shirt and blue pants with red shoes holding a pink ribbon against a light blue background
Young girl wearing a pink shirt with cartoon characters and blue pants with floral pattern, holding a pink ribbon against a light blue background.
Indigo Bloom Jersey Leggings Sale price$17.95 Regular price$29.95
Big Heart Girls’ Midi Dress Sale price$59.95 Regular price$69.95
Women's Red Big Heart Maxi Dress Sale price$89.95 Regular price$139.95
MOST LOVED
Big Heart Gracie Reversible Dress
Big Heart Gracie Reversible Dress
Big Heart Gracie Reversible Dress Sale price$54.95 Regular price$64.95
Women's Big Heart Maxi Dress Sale price$89.95 Regular price$139.95
Women's Pink & Red Heart Midi Dress Sale price$54.95 Regular price$99.95
Big Heart Wide-Leg Pants Sale price$49.95
Navy Jungle Jersey Joggers Sale price$34.95 Regular price$49.95
Pink Jungle Jersey Joggers Sale price$34.95 Regular price$49.95
Navy Jungle Jersey Hoodie Jacket Sale price$39.95 Regular price$64.95
Pink Jungle Jersey Hoodie Jacket Sale price$39.95 Regular price$64.95
Big Heart Pocket Skirt Sale price$44.95 Regular price$49.95
Big Heart Ponytail Hat Sale price$34.95 Regular price$39.95

New Arrivals – Common Questions

Cherry Gingham Tutu Dress

Beautiful, Ethically Made Kids Clothes

New Arrivals in Girls Clothes

We are proud to provide kids fashion that’s not only stylish, but ethically made. Our designs are fun, vibrant, and practical. We have dresses, tops, skirts, shorts, cardigans, and more to suit any occasion, from playdates to garden picnics, birthdays, and more.

Summer Clothes at Oobi


Oobi’s summer girls clothing collection is perfect for keeping children stylish and comfortable during warm weather. The range features bright, cheerful designs that reflect the joy of summer. Dresses are a highlight, with vibrant prints, lightweight fabrics, and breezy cuts. Breathable cotton tops pair perfectly with Oobi’s colourful skirts and shorts, offering versatility for active days. Our wide brim sun hats add both charm and protection from the sun. Parents love that Oobi’s kids fashion clothes are made with high-quality materials designed to withstand endless playtime.

Our swimwear is designed for fun and functionality. Adorable rash vests and swimsuits ensure comfort and UV protection. The bright and bold patterns make it easy to spot kids at the pool or beach. Oobi’s commitment to ethical production ensures families can shop confidently. We observe eco-friendly practices.

Winter Clothes at Oobi


Oobi’s winter kids fashion collection includes jackets and cardigan must-haves, offering maximum softness during chilly days. Knitted jumpers come in playful patterns, adding a splash of colour to the darker months. Layering is easy with Oobi’s long-sleeve tops, leggings, and tights, all designed for warmth and movement. The winter range also features dresses made from 100% cotton, keeping kids warm without irritation.

Oobi pays attention to details, with features like adjustable hoods and easy-to-fasten buttons for practicality. The winter collection’s durability ensures clothes withstand wear and tear from everyday activities. Kids fashion should not only be stylish, but should be comfy and machine washable.

Why Choose Oobi

Our dedication to sustainability means our products are kinder to the planet. Thoughtful design details, like lace trimmings, front zippers, and adjustable waistbands, prioritise kids’ comfort all day long.

Whether it’s summer swimsuits or winter coats, Oobi makes dressing kids a joyful experience. Our designs encourage self-expression, blending playful patterns with practical features.

Ethical Practices at Oobi

Oobi is dedicated to ethical production and sustainable practices. We prioritise fair labour, ensuring all workers receive fair wages and work in safe conditions. Oobi is committed to minimizing environmental impact by using sustainable materials and reducing waste. Our designs are timeless, promoting longevity and reducing the need for frequent replacements. We support local communities by collaborating with artisans and donating a portion of profits to children's charities. By adhering to these principles, Oobi demonstrates that fashion can be both beautiful and ethically produced.