Kids Fashion

100% Cotton Girls Dresses: The Ultimate Guide for Parents

Choosing the right dress for your little girl can be tricky especially if you want something comfortable, breathable, and gentle on sensitive skin. That’s why 100% cotton girls dresses are loved by...

How to Choose Ethical Kidswear in Australia

Choosing ethical kidswear can feel overwhelming. From materials used, certifications, and labour practices… where do you even start? If you’re a parent who wants clothes that are safe, durable, and...

Best Girls Clothes Label in Australia As Voted by One Fine Baby!

Big news, mummas! We’re thrilled to share that Oobi has been voted the Best Girls Clothes Label by One Fine Baby Awards, a recognition that celebrates brands loved by real parents (like you!). From...

Kids Party Dresses Australia - Finding The Perfect Outfit for Every Celebration

Every party deserves a twirl! Whether it’s a birthday bash, school concert, or festive family get-together, finding the right dress for your little one can make all the difference. At Oobi, our kid...

Best Sellers & Summer Fun!

Cherries sweet as pie, summer maxi dresses, boys & girls - come out and play! It's summertime at Oobi and we've got all the newest and cutest girls and boys styles and prints for the warmer sea...

Handmade with Love

At Oobi, every girl's summer dress is made with care and heart at the center of each design. From concept sketches to the final stitch, our dresses reflect the beauty of slow fashion and the joy of...

Finding the Perfect Fit for Your Little One

Having trouble choosing the correct size for your little one? Here’s our general size guide to help you choose the perfect fit. Read More...

How to Care for Your Oobi Clothes (Because They're Pretty Amazing)

Keep your Oobi pieces gorgeous for years to come with these simple tips. Read More...

Layer Love for Winter to Spring

The chill of winter may be starting to melt away, but there's still a breeze in the air. At Oobi, we know how to make that in-between season feel fun and full of colour, with light layers packed wi...

What Makes Oobi Different?

In a world full of children’s clothing brands, Oobi stands out for all the right reasons. We're more than just pretty dresses, we’re a  heart-led brand that believes in childhood joy, comfort, crea...