Kids Fashion

Winter Girls Clothing

We focus on durable cotton, fuss-free fits, and vibrant colours so cheerful your little one will be reaching for her Oobi dress again and again (even on laundry day!). It’s fashion that feels good ...

New Easter Dresses for Every Bunny

Bun Bun has hopped online! The sweetest bunny print in 100% cotton jersey pieces that's super soft and cosy. Read More...

Wild Roses

THE perfect print for the holiday season, Wild Roses is festive with pops of red so that your little one will shine like the star that she is. Read More...

Sweet Apple

Apple season is here! We're loving the all NEW Sweet Apple print - all the sweetness of our iconic Oobi apple that's perfect for any occasion. Read More...

Golden Ikat

Golden Ikat is a hand-printed, pink and gold Ikat print, with the prettiest colours of sunset 💗🧡 Read More...

Native Bloom

NEW PRINT ALERT 🚨 Our new Aussie Native Bloom print features earthy colours with pops of red to show off Australia's natural beauty. Read Mnewore...win