Kids Fashion

Take a look at some of the adorable Oobi Christmas photos you've shared with us. While Christmas photos aren't the same this year, they are memorable all the same and it's amazing how everyone look...
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Mastercard X Oobi - Watch Our "Priceless" Brand Story Brought to you by Mastercard
Thank you Mastercard for featuring Alex and Oobi! From selling in a market stall to running a successful e-commerce business, get to know more about the brand plus get a sweet 'Thank You' gift from...
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Cute-icorn alert! Our Rainbow Unicorn is such a sweet and fun print - bringing a little magic and colour into your little one's life! Check out these super cute unicorn pieces that are online now! ...
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Wheeeee - summer is here! We hope you love these pretties we've created for you. We've also made it easier for you to shop by print so you can see all the goodness available of the designs you love...
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Oobi pledged to donate a mask for EVERY mask sold to Good360 for their front line workers, bushfire relief, high-risk situations and other areas where their staff need to wear masks. Read More...
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We've been creating ethical & 'magical' clothing for kids for 19 years, and we're celebrating a milestone birthday! Read More...
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Parent & Baby Awards WINNER! Best Brand of Ethically Made Clothing!
We WON Best Ethical Children's Clothing 2020 (and 2019, just sayin') so we're doing a Happy Dance! Read More...
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Our "This is Australia" Brand Ambassadors
We love our Australian lands, nature, and most of all our people. Our people are the lifeblood of our country and during the devastating bushfires last year, we were inspired to create a collection...
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We are delighted to announce a slightly earlier than usual release - because we want to brush those dark clouds away and celebrate spring! This season I've created a collection of pieces that are v...
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Sneaky-Snoo! Masks & Matchy-Matchy!
Hi Unicorns! We want to give you an update - masks are coming this week and we're excited to share the pretties that will match the prints come summer! Read More...
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