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The Oobi styles mums are clicking, kids are twirling in and wardrobes are fighting over. Updated as favourites change.

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Magical Unicorn Heart Pocket Skater DressMost Loved Sale price$59.95
(5.0)
Strawberry Fields Gracie Reversible DressMost Loved Sale price$64.95
(5.0)
Pink & Red Dots Ruffle ShortsMost Loved Sale price$44.95
(5.0)
Big Heart Gracie Reversible DressMost Loved Sale price$54.95 Regular price$64.95
(5.0)
Floral Gingham New Love Jersey DressMost Loved Sale price$34.95 Regular price$59.95
(4.8)
Strawberry Fields Chloe Ponytail HatMost Loved Sale price$39.95
(4.9)
Strawberry Fields Holly DressMost Loved Sale price$69.95
(5.0)
Strawberry Fields Baby RomperMost Loved Sale price$44.95
(0.0)
Magical Unicorn Baby Dress with BodysuitMost Loved Sale price$59.95
(0.0)
Girl dancing in Pink & Red Dots ruffle shorts and the Party Cats tee
Girl in the pink Party Cats tee and Pink & Red Dots ruffle shorts, hands on hips
Party Cats Party Tee - PinkMost Loved Sale price$39.95
(5.0)
Eve Vintage DollMost Loved Sale price$9.95 Regular price$29.95
(5.0)
Floral Gingham Jersey & Lace ShortsMost Loved Sale price$24.95 Regular price$44.95
(5.0)
Red Textured Dots CardiganMost Loved Sale price$24.95 Regular price$64.95
(5.0)
Magical Unicorn Claudia Tutu DressMost Loved Sale price$69.95
(5.0)
Big Red Heart Holly DressMost Loved Sale price$69.95
(5.0)
Red Cotton Lace Party DressMost Loved Sale price$54.95 Regular price$79.95
(5.0)
Pink Textured Dots CardiganMost Loved Sale price$24.95 Regular price$64.95
(5.0)
Party Pooches Amelie Skater DressMost Loved Sale price$59.95
(5.0)
Pink & Red Dots Marlow DressMost Loved Sale price$54.95
(0.0)
Jaipur Block-Print DressMost Loved Sale price$64.95
(0.0)
Indigo Bloom Amelie DressMost Loved Sale price$34.95 Regular price$69.95
(5.0)
Cherry Baby Gracie Reversible DressMost Loved Sale price$64.95
(0.0)
Cherry Gingham Jersey LeggingsMost Loved Sale price$19.95 Regular price$29.95
(4.7)
Pink Jungle Amelie Skater DressMost Loved Sale price$59.95
(5.0)

The Oobi styles mums are clicking, kids are twirling in and wardrobes are fighting over. Updated as favourites change.

BEST SELLERS THIS WEEK FAQ

Pink side of the Big Heart Gracie dress, flat lay with cherries

The Oobi styles mums are clicking and kids are wearing on repeat

Best Sellers This Week

Wondering what everyone else has in their cart? These are the colourful Oobi pieces mums are loving and kids are wearing on repeat.

Most-Loved Girls’ Clothes Right Now

The mix changes as new favourites rise, from dresses and playsuits to swimwear, knitwear and easy everyday pieces. Product pages have the latest sizes, materials and fit notes.

girls’ dresses, girls’ swimwear, girls’ clothes.