Privacy policy

Last updated: 10 November 2026

This policy explains what personal information Oobi Baby Pty Ltd ("Oobi", "we", "us") collects, why we collect it, who we share it with and how you can see, change or delete it. It covers our website oobi.com.au, our emails and texts, our social media and ads, and sales at markets and events. We follow the Australian Privacy Principles in the Privacy Act 1988 (Cth).

The Short Version

We collect what we need to send your order, answer your questions and, if you say yes, send you emails or texts.
We never sell your personal information, and we have never bought or rented a mailing list.
Some of the services we use store data overseas (mostly in the United States), and some of our team work from the Philippines.
You can unsubscribe at any time, and you can ask to see, fix or delete your information by emailing hello@oobi.com.au.

What We Collect

When you order: your name, email, phone number, billing and delivery addresses, what you bought, and any name you ask us to print on a personalised item. Card and payment details are handled by our payment providers (see below). We see the payment method and the last digits of a card, but we never see or store your full card number.

When you sign up or enter a competition: your email address and, if you give them, your mobile number, first name and any other details the form asks for. This includes sign-ups on our website and through Facebook and Instagram lead forms.

When you contact us: what you send us by email, website chat, WhatsApp or social media messages, and our replies.

When you leave a review: your name, rating, review and any photos you add. Reviews are shown publicly on our website with your name as you entered it.

When you buy at a market or event: a record of the sale, and any contact details you choose to give us.

When you browse: information about your device and visit, such as your IP address, browser, rough location, the pages and products you look at, what you add to your cart, and the site or ad that brought you to us. We collect this with cookies, pixels and similar tools (see Cookies and Tracking).

You can browse our website without telling us who you are. To place an order we need your contact and delivery details.

Our clothes are for children, but our website, emails and social media are for adults. We don't knowingly collect personal information directly from children.

Why We Collect It

To process, pack, send and track your order, and to handle returns, exchanges and size swaps.
To answer your questions and look after you if something goes wrong.
To send you emails and texts about new products, offers and competitions, if you have agreed to receive them.
To show you Oobi ads on other websites and apps (such as Facebook, Instagram, Google, YouTube and Pinterest) and to see how well those ads work.
To understand how people use our website so we can fix problems and make it easier to shop.
To ask for and publish reviews.
To check orders for fraud and to keep our website secure.
To keep the business records we need for tax and accounting.

Who We Share It With

We share personal information only with the companies that help us run Oobi, and only what they need to do their job. We never sell it. The main ones are:

Shopify runs our online store and checkout, and stores your order and account details. Shopify's privacy policy
Payment providers process your payment: Shopify Payments, PayPal, Afterpay, Klarna, Apple Pay, Google Pay and Shop Pay online, and Square at markets. Each has its own privacy policy, which applies when you pay with them.
Australia Post and other couriers receive your name, delivery address, phone number and email so they can deliver your parcel and send you tracking updates.
Klaviyo sends our emails and texts, and records which ones you open or click and what you look at on our website. Klaviyo's privacy policy
Meta (Facebook, Instagram and WhatsApp) receives information about your visits and purchases through the Meta pixel and Shopify's connection to Meta, so we can show you ads and measure them. This can include scrambled (hashed) contact details, such as your email and phone number, so Meta can match the visit to an account. We also share hashed email lists with Meta to show ads to, or leave out, people who already shop with us. If you fill in a sign-up form on Facebook or Instagram, Meta passes those details to us. If you message us on WhatsApp, Meta handles that chat. Meta's privacy policy
Google (Google Analytics, Google Ads and YouTube) helps us understand how people use our website and shows our ads in Google search and on YouTube. Google's privacy policy. You can opt out of Google Analytics with the Google Analytics opt-out add-on.
Pinterest receives information about your visit through the Pinterest tag so we can show you our products on Pinterest. Pinterest's privacy policy
Microsoft Clarity shows us how visitors use our website through heatmaps and session recordings (clicks, taps, scrolling and mouse movement). Clarity is set to hide what you type into forms, and it doesn't run on our checkout pages. Microsoft may also use this data for its own purposes, including advertising. Microsoft's privacy statement
Judge.me sends review requests after your order and displays reviews on our website. Judge.me's privacy policy
Partner and affiliate tracking (Everflow): if you reach us through a partner's link, we record that visit and tell the partner when you buy (what was bought and the order value), so we can pay them.
Other apps on our website that help it work, such as product videos (Tolstoy) and our Instagram feed. These may set their own cookies.
Our team and advisers, such as our warehouse, customer service team and accountant, and the business software we use to run Oobi (for example accounting, email, productivity and AI tools).

We may also share information if the law requires it, or to protect our customers or our business from fraud.

Information Stored Overseas

Many of the companies above store or handle data outside Australia, mainly in the United States, and also in Canada, Ireland and other countries where they or their data centres are based. Some of our team work from the Philippines and can see customer and order details so they can help with orders and questions. We choose well-known providers that publish their own privacy and security commitments. If you'd like to know where a particular provider holds your information, email us and we'll tell you.

Emails and Texts

We only send you marketing emails or texts if you have agreed to receive them, for example by signing up on our website, choosing to receive emails at checkout or entering a competition. Every marketing email has an unsubscribe link, and every marketing text has a STOP link you can tap to opt out. Once you unsubscribe we stop sending you marketing, although we will still send messages about your orders (like order confirmations and tracking).

Cookies and Tracking

Cookies are small files saved by your browser. We and the companies above use cookies, pixels and similar tools to keep your cart working, remember your preferences, understand how our website is used and show you Oobi ads on other sites.

You can block or delete cookies in your browser settings. Some parts of the website, like the cart, may not work properly without them. You can also change your ad settings with each platform:

Our website doesn't currently respond to "Do Not Track" signals from browsers.

Keeping It Safe

We take reasonable steps to protect your information from misuse, loss and unauthorised access. Access is limited to the people who need it, and our providers use their own security measures. No system is completely secure. If a breach is likely to cause you serious harm, we will tell you and, where required, the Office of the Australian Information Commissioner (OAIC).

How Long We Keep It

We keep order and payment records for as long as we need them for tax and accounting (generally at least five years under Australian law). We keep your marketing details until you unsubscribe or ask us to delete them. If you ask us to delete your information, we will delete what we don't need to keep by law.

Seeing, Fixing or Deleting Your Information

You can ask for a copy of the personal information we hold about you, ask us to correct it, or ask us to delete it. Email hello@oobi.com.au. We may need to check who you are first. We will reply within 30 days. If we can't do what you ask, we'll tell you why.

Questions and Complaints

If you have a question or a concern about how we have handled your information, email hello@oobi.com.au and we will reply within 30 days. If you are not happy with our response, you can contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au or on 1300 363 992.

Customers Outside Australia

If you live outside Australia, such as in the European Union or the United Kingdom, you may have extra rights under your local law, such as the right to access, correct, delete or move your information, or to object to how we use it. Contact us at hello@oobi.com.au and we will help.

Changes to This Policy

We may update this policy when our practices or the law change. The latest version is always on this page, with the date it was last updated at the top.

Contact Us

Oobi Baby Pty Ltd
Email: hello@oobi.com.au
Post: Unit 10, 2187 Castlereagh Road, Penrith NSW 2750, Australia

Oobi Pty Ltd ABN: 34141137920