Kids Fashion

Layer Love for Winter to Spring

The chill of winter may be starting to melt away, but there's still a breeze in the air. At Oobi, we know how to make that in-between season feel fun and full of colour, with light layers packed wi...

Twirl-Tested: Our Favourite Winter Dresses

We’ve rounded up a few of our favourite winter dresses, loved by little ones and mums alike, complete with styling tips and real customer love. Read More...

What Makes Oobi Different?

In a world full of children’s clothing brands, Oobi stands out for all the right reasons. We're more than just pretty dresses, we’re a  heart-led brand that believes in childhood joy, comfort, crea...

Why Cotton is a Game-Changer for Kids' Clothing

At Oobi, we believe that what children wear should feel just as good as it looks. That’s why we’ve always had one fabric at the heart of our collections: cotton. Read More...

Oobi-fy the World - Spreading the Joy for Over 12 Years

We recently spent a beautiful evening surrounded by the heart and soul of Good360Australia. To be in a room filled with passionate product donors, partners, funders, Members of Parliament, board...

OUR SUSTAINABLE PRACTICES - UPDATE MAY 2025

Oobi is proudly slow fashion and are always striving to innovate in the industry which is why we have scored a Good on You rating of which we are extremely proud. Read More...

Discover the Magic of Oobi's Designs

Ever wondered how Oobi brings its exclusive looks to life? Here's a little peek at our backstory. Read More...

Aussie Summer Dresses 2024

New fun and fresh summer dresses from Oobi! You’ll love these pieces that are light, bright, and embody the vibrant spirit of summer. Read More...

Aussie Summer 2023

Deck your little ones out in style this summer! Featuring vibrant colours, playful designs, and utmost comfort, Oobi summer fashion for kids has got you covered.

How Did Gingham Get So Popular? Ask the Wizard

One mention of the word ‘gingham’ and vivid pictures come to mind – an idyllic picnic or a carefree summer dress dancing in a gentle breeze. But no matter how picturesque these scenes are, gingham ...