Kids Fashion

How to Choose Ethical Kidswear in Australia

Choosing ethical kidswear can feel overwhelming. From materials used, certifications, and labour practices… where do you even start? If you’re a parent who wants clothes that are safe, durable, and...

Best Girls Clothes Label in Australia As Voted by One Fine Baby!

Big news, mummas! We’re thrilled to share that Oobi has been voted the Best Girls Clothes Label by One Fine Baby Awards, a recognition that celebrates brands loved by real parents (like you!). From...

Kids Fashion Trends in Australia

In this guide, we’ll share the top Australian kids’ fashion trends and how to style them effortlessly with pieces from Oobi.

Ethically Made Red Dresses for Girls - Bold, Bright & Beautiful

Our Red Girls Dresses Collection is ethically made, comfortable for all-day wear, and designed for every adventure, from birthday parties to sunny park picnics.

Handmade with Love

At Oobi, every girl's summer dress is made with care and heart at the center of each design. From concept sketches to the final stitch, our dresses reflect the beauty of slow fashion and the joy of...

How to Choose the Perfect Oobi Hat Size (and Why They’re the Best Kids Sun Hats in Australia)

When it comes to sun safety for little ones, not all hats are created equal. At Oobi, hats aren’t just stylish, they’re carefully designed to protect, fit comfortably, and last through every advent...

Finding the Perfect Fit for Your Little One

Having trouble choosing the correct size for your little one? Here’s our general size guide to help you choose the perfect fit. Read More...

How to Care for Your Oobi Clothes (Because They're Pretty Amazing)

Keep your Oobi pieces gorgeous for years to come with these simple tips. Read More...

Layer Love for Winter to Spring

The chill of winter may be starting to melt away, but there's still a breeze in the air. At Oobi, we know how to make that in-between season feel fun and full of colour, with light layers packed wi...

Twirl-Tested: Our Favourite Winter Dresses

We’ve rounded up a few of our favourite winter dresses, loved by little ones and mums alike, complete with styling tips and real customer love. Read More...