Kids Fashion

How to Care for Your Oobi Clothes (Because They're Pretty Amazing)

Keep your Oobi pieces gorgeous for years to come with these simple tips. Read More...

Layer Love for Winter to Spring

The chill of winter may be starting to melt away, but there's still a breeze in the air. At Oobi, we know how to make that in-between season feel fun and full of colour, with light layers packed wi...

What Makes Oobi Different?

In a world full of children’s clothing brands, Oobi stands out for all the right reasons. We're more than just pretty dresses, we’re a  heart-led brand that believes in childhood joy, comfort, crea...

Why Cotton is a Game-Changer for Kids' Clothing

At Oobi, we believe that what children wear should feel just as good as it looks. That’s why we’ve always had one fabric at the heart of our collections: cotton. Read More...

Oobi-fy the World - Spreading the Joy for Over 12 Years

We recently spent a beautiful evening surrounded by the heart and soul of Good360Australia. To be in a room filled with passionate product donors, partners, funders, Members of Parliament, board...

Cold Days, Cute Clothes in Oobi

Stay cosy in cute winter styles! Dresses, coats, knitwear and more to keep you warm through the cold days. Read More...

What Customers Are Saying About Oobi: Why Families Love This Aussie Kidswear Brand

At Oobi, it’s not just about dressing kids – it’s about celebrating childhood with colour, creativity, and care. We’re not your average children’s clothing brand, but don’t just take our word for i...

Hop into Easter: Creative Crafts & Adorable Oobi Dresses for Every Bunny

These Easter craft ideas are sure to make the festivities more special. Plus check out our adorable Easter dresses that will have your little bunny hopping with egg-citement. Read More...

Discover the Magic of Oobi's Designs

Ever wondered how Oobi brings its exclusive looks to life? Here's a little peek at our backstory. Read More...

Oobi’s Cheerful Hand-Printed Dresses, Vibrant Tutus, and More for Endless Adventures

There’s nothing quite like being a child where every day is an opportunity for discovery, creativity, and adventure. Read More...