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Light and Dark Pink Heart Maxine - Oobi

Score 15% Off Your First Order!

Oobi Model Callout - Sydney

Shoots • Collabs • More!

We'd love to offer you a discount

We're so convinced you're going to love your Oobi Magic that we'd like to offer you a generous 15% off your ENTIRE order, including sale - 'cause that's how we roll.

We’re looking for a few cheeky, twirly, sparkly little girls & boys (yes, BOYS!!) to join us in front of the camera for our next Oobi mini photo shoot 💕

Shoots • Collabs • More!

We have all sorts of exciting opportunities for collaborations, influencers and even some photo shoots!

If you’re a photographer, mumfluencer, or are great with a camera and love to create content - we’d love to talk ❤️

Drop us an email with as much detail as possible and your Insta handle and we’ll be in touch soon xox

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Perfect fit GUARANTEE - Free exchanges on your First Order | 90 Days Returns

NEW-IN DELIGHTS

Fresh drops of ethically made, colour-happy pieces crafted from our unmistakable signature hand-printed patterns. Be first to shop new prints, twirl-friendly fits and layering essentials for colour with a conscience.

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NEW
A boy stands sideways with hands on hips, wearing a grey 100% cotton T-shirt, Essentials Chambray Shorts With Retro Curve - FIND featuring red trim, and white sneakers against a plain light blue background.
A child wears Essentials’ Chambray Shorts With Retro Curve - FIND, featuring red trim, and white sneakers, standing against a light blue background.
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Chambray Shorts With Retro Curve
Sale price$34.95 Regular price$39.95
3456
NEW
Young girl wearing a colorful patchwork dress and hat on a pink background
Young girl wearing a colorful patchwork dress and checkered hat on a pink background
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Patchwork Maya Dress
Sale price$59.95 Regular price$69.95
45678
A young child with long curly hair wears the Essentials Red and Pink Hearts Headband and a pink T-shirt with a cartoon dachshund, looking to the side against a plain background.
A woman stands and smiles against a light blue background, wearing an Essentials Red and Pink Hearts Headband with a red dress covered in hand-printed hearts and brown sandals.
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Red and Pink Hearts Headband
Sale price$12.95
One Size
A young girl in profile wears the Essentials Big Heart Headband, featuring a hand-printed hearts pattern, styled with a white shirt and her long wavy hair draped over her shoulder for a retro look.
A young girl with long hair wears the Big Hearts Big Heart Pocket Skirt with heart-shaped pockets, a white shirt, and a matching headband, posing over her shoulder against a plain background.
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Big Heart Headband
Sale price$12.95
One Size
Pink Gingham Handmade Bow - Oobi
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Pink Gingham Handmade Bow
Sale price$12.95
One Size
Red Gingham Handmade Bow - Oobi
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Red Gingham Handmade Bow
Sale price$12.95
One Size
Blue Gingham Handmade Bow - Oobi
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Blue Gingham Handmade Bow
Sale price$12.95
One Size
Lilac Large Bow - Oobi
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Lilac Large Bow
Sale price$9.95
One Size
Warm Pink Large Bow - Oobi
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Warm Pink Large Bow
Sale price$9.95
One Size
Ruby Red Large Bow - Oobi
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Ruby Red Large Bow
Sale price$9.95
One Size
NEW
The Essentials Quirky Cat Pink Tee with Red Binding is an oversized, 100% cotton shirt featuring a smiling cat graphic with multicolored polka dots and short sleeves.
Young girl with long curly hair and a red headband wears the Essentials Quirky Cat Pink Tee with Red Binding and red pants, standing against a plain light background.
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New Arrivals – Common Questions

Girls wearing Oobi’s new arrivals in bright cotton prints, smiling and twirling outdoors.

Beautiful, Ethically Made Kids Clothes

New Arrivals in Girls Clothes

We are proud to provide kids fashion that’s not only stylish, but ethically made. Our designs are fun, vibrant, and practical. We have dresses, tops, skirts, shorts, cardigans, and more to suit any occasion, from playdates to garden picnics, birthdays, and more.

Summer Clothes at Oobi


Oobi’s summer girls clothing collection is perfect for keeping children stylish and comfortable during warm weather. The range features bright, cheerful designs that reflect the joy of summer. Dresses are a highlight, with vibrant prints, lightweight fabrics, and breezy cuts. Breathable cotton tops pair perfectly with Oobi’s colourful skirts and shorts, offering versatility for active days. Our wide brim sun hats add both charm and protection from the sun. Parents love that Oobi’s kids fashion clothes are made with high-quality materials designed to withstand endless playtime.

Our swimwear is designed for fun and functionality. Adorable rash vests and swimsuits ensure comfort and UV protection. The bright and bold patterns make it easy to spot kids at the pool or beach. Oobi’s commitment to ethical production ensures families can shop confidently. We observe eco-friendly practices.

Winter Clothes at Oobi


Oobi’s winter kids fashion collection includes jackets and cardigan must-haves, offering maximum softness during chilly days. Knitted jumpers come in playful patterns, adding a splash of colour to the darker months. Layering is easy with Oobi’s long-sleeve tops, leggings, and tights, all designed for warmth and movement. The winter range also features dresses made from 100% cotton, keeping kids warm without irritation.

Oobi pays attention to details, with features like adjustable hoods and easy-to-fasten buttons for practicality. The winter collection’s durability ensures clothes withstand wear and tear from everyday activities. Kids fashion should not only be stylish, but should be comfy and machine washable.

Why Choose Oobi

Our dedication to sustainability means our products are kinder to the planet. Thoughtful design details, like lace trimmings, front zippers, and adjustable waistbands, prioritise kids’ comfort all day long.

Whether it’s summer swimsuits or winter coats, Oobi makes dressing kids a joyful experience. Our designs encourage self-expression, blending playful patterns with practical features.

Ethical Practices at Oobi

Oobi is dedicated to ethical production and sustainable practices. We prioritise fair labour, ensuring all workers receive fair wages and work in safe conditions. Oobi is committed to minimizing environmental impact by using sustainable materials and reducing waste. Our designs are timeless, promoting longevity and reducing the need for frequent replacements. We support local communities by collaborating with artisans and donating a portion of profits to children's charities. By adhering to these principles, Oobi demonstrates that fashion can be both beautiful and ethically produced.