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NEW-IN DELIGHTS

Fresh drops of ethically made, colour-happy pieces crafted from our unmistakable signature hand-printed patterns. Be first to shop new prints, twirl-friendly fits and layering essentials for colour with a conscience.

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NEW
Cherry Gingham Jersey Leggings by Cherry Gingham in pink and white gingham with a cherry print are laid flat, surrounded by fresh cherries and red sneakers on a white background.
The Cherry Gingham Tutu Dress by Cherry Gingham features red cherries with green stems, a pink ribbon, and yellow stars on a pink and white gingham background—perfect inspiration for any girl's cherry or gingham-themed outfit.
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Cherry Gingham Jersey Leggings
Sale price$24.95
458
(5.0)
NEW
A young girl wears the Pink Gingham SPF 50 Gingham Swim Ponytail Hat, styled with a pink and white checkered outfit featuring strawberry prints, looking to the side with one hand near her neck.
A young girl wearing the Pink Gingham SPF 50 Gingham Swim Ponytail Hat and a pink checkered swimsuit stands on one leg, smiling with her mouth open, holding three pastel-colored swim rings.
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SPF 50 Gingham Swim Ponytail Hat
EXTRA 30% at CART!
Sale price$39.95 Regular price$44.95
M/LL/XL
(5.0)
NEW
A young child stands on a pink background wearing a blue and red checkered swimsuit with the Red Gingham SPF 50 Gingham Swim Ponytail Hat for extra sun protection.
A young child wearing the Red Gingham SPF 50 Gingham Swim Ponytail Hat stands against a pink background with arms raised, paired with a matching zip-up outfit.
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SPF 50 Gingham Swim Ponytail Hat
EXTRA 30% at CART!
Sale price$39.95 Regular price$44.95
S/MM/LL/XL
(5.0)
NEW
A young girl in a blue and white checkered outfit wears the Blue Gingham SPF 50 Gingham Swim Ponytail Hat, standing in front of a pink background.
A child in a Blue Gingham SPF 50 Gingham Swim Ponytail Hat enjoys all-day sun protection and quick-drying comfort, jumping against a pink background.
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SPF 50 Gingham Swim Ponytail Hat
EXTRA 30% at CART!
Sale price$39.95 Regular price$44.95
M/LL/XL
(5.0)
NEW
A smiling young boy stands with hands on hips in a grey Oobi Pool Boy Tee with navy binding—hand printed in Australia—paired with dark pants and white sneakers, set against a plain light blue background.
The Oobi Pool Boy Tee with Navy Binding is a gray short-sleeved boys' t-shirt featuring "POOL BOY" in bold navy on the front and a black collar, each hand printed in Australia for premium style and quality.
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Pool Boy Tee with Navy Binding
EXTRA 30% at CART!
Sale price$39.95
23467810
(5.0)
NEW
A young boy smiles in an Oobi Blue Sausage Dog Tee with Navy Binding, navy sweatpants, and white sneakers—showcasing stylish boys’ clothing against a plain light blue background.
A young boy confidently poses in the Oobi Blue Sausage Dog Tee with Navy Binding, hand-printed in Australia with a blue and red dachshund graphic, paired with dark side-striped pants.
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Blue Sausage Dog Tee with Navy Binding
Sale price$39.95
234567810
(5.0)
NEW
A young child stands confidently with hands on hips, wearing Oobi's Dino-mite Tee with Navy Binding—made from 100% cotton and featuring a green dinosaur graphic—paired with navy blue pants with white stripes, against a plain peach background.
A young child in Oobi’s Dino-mite Tee with Navy Binding, navy track pants, and white sneakers jumps against a plain peach background.
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Dino-mite Tee with Navy Binding
EXTRA 30% at CART!
Sale price$39.95
56810
(5.0)
NEW
Two young boys in striped pants and white shoes stand beside a vintage tricycle. One wears the Oobi Snackman White Jersey Tee with Red Binding, made from breathable cotton for all-day comfort.
Two children wearing colorful clothing with visible branding on a white background
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Navy Jersey 2 Stripe Pants
EXTRA 30% at CART!
Sale price$39.95 Regular price$44.95
234567810
(5.0)
NEW
A young girl stands barefoot on a pink background in the Red Gingham SPF 50 Gingham Lou-Lou Bikini Set—an adorable girls’ swimwear choice with an asymmetrical ruffle top.
A young girl shows off the Red Gingham SPF 50 Gingham Lou-Lou Bikini Set with its cute ruffle skirt while performing a cartwheel against a solid pink background.
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SPF 50 Gingham Lou-Lou Bikini Set
EXTRA 30% at CART!
Sale price$44.95 Regular price$49.95
456789-1011-12
(4.8)
NEW
A young girl in the Red Gingham SPF 50 Gingham Lou-Lou Bikini Set with blue goggles sits by an inflatable pool float, all set against a pink backdrop.
A young girl wears the Red Gingham SPF 50 Gingham Lou-Lou Bikini Set with a ruffle skirt and blue goggles as she sits on an inflatable pool ring against a pink background.
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SPF 50 Gingham Lou-Lou Bikini Set
EXTRA 30% at CART!
Sale price$44.95 Regular price$49.95
456789-1011-12
(4.8)
NEW
A child in Kyoto Drawstring Tie Shorts 5220 by Kyoto, featuring a blue-and-white print and elastic waist, pairs them with white sneakers against a plain white background—perfect for stylish boys' outfits.
A young boy stands barefoot on one foot, wearing Kyoto Drawstring Tie Shorts 5220 by Kyoto in a blue and white print, paired with white sneakers—an effortlessly stylish look for boys' clothes.
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Kyoto Print Drawstring Tie Shorts
EXTRA 30% at CART!
Sale price$34.95 Regular price$39.95
34568
(5.0)
NEW
Child wearing an animal-patterned shirt with a blue background
Child wearing an animal-patterned shirt and shorts set on a light blue background
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Oh Deer! Boys Animal Print Shirt
EXTRA 30% at CART!
Sale price$39.95 Regular price$44.95
2345689-10
NEW
A woman wears the Blue Stripe Women's Harlow Kaftan Dress—100% cotton, blue and white stripes with red ribbon accents—by Blue Stripe, paired with brown sandals against a plain white background.
An adult and child hold hands, looking at each other. The adult wears the Blue Stripe Women's Harlow Kaftan Dress with brown sandals; the child wears a t-shirt, striped pants, and sandals.
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Blue Stripe Women's Harlow Kaftan Dress
EXTRA 30% at CART!
Sale price$69.95 Regular price$79.95
SML
(4.0)
NEW
A young girl with long hair stands against a plain background, wearing Blue Stripe Balloon Pants from Blue Stripe, paired with a white tee with red trim from our girls collection and silver sandals.
An adult and a child stand together. The adult wears a boho dress with blue and white stripes, red accents, and sandals, while the child wears Blue Stripe Balloon Pants by Blue Stripe and a white T-shirt with red text.
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Blue Stripe Balloon Pants
EXTRA 30% at CART!
Sale price$44.95 Regular price$49.95
2-34-56-789-1011-12
NEW
A person stands with one hand on hip, wearing a white T-shirt, Blue Stripe Women's Everyday Pants by Blue Stripe—ethically made blue and white striped cotton trousers with an elastic waistband—and white sneakers against a plain background.
A woman wears Blue Stripe Women's Everyday Pants by Blue Stripe, featuring blue and white stripes and an elastic waistband, paired with white shoes and a white shirt with a red ribbon, standing against a plain white background.
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Blue Stripe Women's Everyday Pants
EXTRA 30% at CART!
Sale price$59.95
SMLXL
NEW
A young boy models the Blue Stripe Boys Blue Stripe Set—featuring a light blue and white striped shirt and matching shorts—paired with white sneakers against a plain white background.
A young boy stands sideways in the Blue Stripe Boys Blue Stripe Set—light blue and white stripes with red accents—paired with white sneakers, set against a plain white background. Brand: Blue Stripe.
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Boys Blue Stripe Set
EXTRA 30% at CART!
Sale price$59.95
2-34-56-781012
NEW
A woman in a Blue Stripe brand Women's Blue Stripe Maxi Dress with a red ribbon belt, holding a red clutch and wearing brown sandals.
A woman stands against a plain background in the Blue Stripe Women's Blue Stripe Maxi Dress, featuring blue and white stripes and a red ribbon belt, paired with brown sandals for an effortlessly stylish, ethically made look.
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Women's Blue Stripe Maxi Dress
EXTRA 30% at CART!
Sale price$129.95
MLXL
NEW
Child wearing a colorful patchwork dress and checkered hat on a pink background
Young girl wearing a colorful patchwork dress and hat on a pink background
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Patchwork Ponytail Hat
EXTRA 30% at CART!
Sale price$39.95
M/LL/XL
(5.0)
NEW
A young boy stands with hands on hips, wearing Oobi's Grey Marle Tee with Navy Binding 3078, navy striped sweatpants, and white sneakers against a plain white background.
A boy stands sideways with hands on hips, wearing a grey 100% cotton T-shirt, Essentials Chambray Shorts With Retro Curve - FIND featuring red trim, and white sneakers against a plain light blue background.
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(5.0)
NEW
Child wearing an olive green, animal patterned shirt and hat against a light blue background
Child wearing an olive green, animal patterned shirt and hat against a light blue background
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Oh Deer! Boy's Bucket Hat
EXTRA 30% at CART!
Sale price$34.95
S/MM/LL/XL
(5.0)
NEW
Child wearing a green patterned outfit on a white background
Green shorts with animal pattern worn by a child on a white background
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Boys Oh Deer! Shorts
EXTRA 30% at CART!
Sale price$34.95 Regular price$39.95
234568
NEW
Beige shorts with leopard pattern worn by a person on a white background
Child wearing a beige, leopard animal-patterned collared shirt and shorts with a blue background
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Boys Cheetah Shorts
EXTRA 30% at CART!
Sale price$29.95 Regular price$39.95
234568
NEW
A boy stands sideways with hands on hips, wearing a grey 100% cotton T-shirt, Essentials Chambray Shorts With Retro Curve - FIND featuring red trim, and white sneakers against a plain light blue background.
A child wears Essentials’ Chambray Shorts With Retro Curve - FIND, featuring red trim, and white sneakers, standing against a light blue background.
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Chambray Shorts With Retro Curve
EXTRA 30% at CART!
Sale price$34.95 Regular price$39.95
3456
NEW
Young girl wearing a colorful patchwork dress and hat on a pink background
Young girl wearing a colorful patchwork dress and checkered hat on a pink background
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Patchwork Maya Dress
EXTRA 30% at CART!
Sale price$69.95
45678
A young child with long curly hair wears the Essentials Red and Pink Hearts Headband and a pink T-shirt with a cartoon dachshund, looking to the side against a plain background.
A woman stands and smiles against a light blue background, wearing an Essentials Red and Pink Hearts Headband with a red dress covered in hand-printed hearts and brown sandals.
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Red and Pink Hearts Headband
EXTRA 30% at CART!
Sale price$12.95
One Size
A young girl in profile wears the Essentials Big Heart Headband, featuring a hand-printed hearts pattern, styled with a white shirt and her long wavy hair draped over her shoulder for a retro look.
A young girl with long hair wears the Big Hearts Big Heart Pocket Skirt with heart-shaped pockets, a white shirt, and a matching headband, posing over her shoulder against a plain background.
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Big Heart Headband
EXTRA 30% at CART!
Sale price$12.95
One Size
Pink Gingham Handmade Bow - Oobi
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Pink Gingham Handmade Bow
Sale price$12.95
One Size
Red Gingham Handmade Bow - Oobi
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Red Gingham Handmade Bow
Sale price$12.95
One Size

New Arrivals – Common Questions

Girls wearing Oobi’s new arrivals in bright cotton prints, smiling and twirling outdoors.

Beautiful, Ethically Made Kids Clothes

New Arrivals in Girls Clothes

We are proud to provide kids fashion that’s not only stylish, but ethically made. Our designs are fun, vibrant, and practical. We have dresses, tops, skirts, shorts, cardigans, and more to suit any occasion, from playdates to garden picnics, birthdays, and more.

Summer Clothes at Oobi


Oobi’s summer girls clothing collection is perfect for keeping children stylish and comfortable during warm weather. The range features bright, cheerful designs that reflect the joy of summer. Dresses are a highlight, with vibrant prints, lightweight fabrics, and breezy cuts. Breathable cotton tops pair perfectly with Oobi’s colourful skirts and shorts, offering versatility for active days. Our wide brim sun hats add both charm and protection from the sun. Parents love that Oobi’s kids fashion clothes are made with high-quality materials designed to withstand endless playtime.

Our swimwear is designed for fun and functionality. Adorable rash vests and swimsuits ensure comfort and UV protection. The bright and bold patterns make it easy to spot kids at the pool or beach. Oobi’s commitment to ethical production ensures families can shop confidently. We observe eco-friendly practices.

Winter Clothes at Oobi


Oobi’s winter kids fashion collection includes jackets and cardigan must-haves, offering maximum softness during chilly days. Knitted jumpers come in playful patterns, adding a splash of colour to the darker months. Layering is easy with Oobi’s long-sleeve tops, leggings, and tights, all designed for warmth and movement. The winter range also features dresses made from 100% cotton, keeping kids warm without irritation.

Oobi pays attention to details, with features like adjustable hoods and easy-to-fasten buttons for practicality. The winter collection’s durability ensures clothes withstand wear and tear from everyday activities. Kids fashion should not only be stylish, but should be comfy and machine washable.

Why Choose Oobi

Our dedication to sustainability means our products are kinder to the planet. Thoughtful design details, like lace trimmings, front zippers, and adjustable waistbands, prioritise kids’ comfort all day long.

Whether it’s summer swimsuits or winter coats, Oobi makes dressing kids a joyful experience. Our designs encourage self-expression, blending playful patterns with practical features.

Ethical Practices at Oobi

Oobi is dedicated to ethical production and sustainable practices. We prioritise fair labour, ensuring all workers receive fair wages and work in safe conditions. Oobi is committed to minimizing environmental impact by using sustainable materials and reducing waste. Our designs are timeless, promoting longevity and reducing the need for frequent replacements. We support local communities by collaborating with artisans and donating a portion of profits to children's charities. By adhering to these principles, Oobi demonstrates that fashion can be both beautiful and ethically produced.