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Fresh drops of ethically made, colour-happy pieces crafted from our unmistakable signature hand-printed patterns. Be first to shop new prints - and nab your size, up to 12Y

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Big Heart Ruffle Bloomer Sale price$34.95
(0.0)
Wild Hearts Patchwork Bib in Gift Bag Sale price$24.95
(4.6)
(4.6)
(5.0)
(5.0)
Women's Red Big Heart Fleece Hooded Sweatshirt Sale price$89.95 Regular price$129.95
(0.0)
Magical Unicorn Claudia Tutu Dress Sale price$69.95
(4.9)
Party Pooches Claudia Tutu Dress Sale price$69.95
(4.9)
MOST LOVED
A young girl wearing a pink strawberry-print dress and a matching pink sun hat with red gingham trim, posed against a solid pink background.
A young child wearing a strawberry-themed dress with a matching sun hat, standing against a solid pink background.
Strawberry Fields Chloe Ponytail Hat Sale price$39.95
(4.9)
MOST LOVED
Pink shorts with a strawberry and leaf print, featuring red and white gingham ruffle trim at the bottom and side pockets, laid flat on a solid pink background.
A repeating strawberry and leaf pattern on a pink background, with red and yellow strawberries, green leaves, and small white flowers.
Strawberry Fields Ruffle Shorts Sale price$44.95
(5.0)
MOST LOVED
A young girl modeling a strawberry-themed dress and matching sun hat against a solid pink studio background. The dress features a green and red strawberry print with pink ruffled trim, and the matching hat has a red and white gingham pattern with a strawberry design.
A young girl modeling a strawberry-themed dress and matching sun hat against a solid pink studio background. The dress features a green and red strawberry print with pink ruffled trim and pockets, and she is wearing white shoes.
Strawberry Fields Holly Dress Sale price$69.95
(5.0)
Strawberry Fields Ruffle Bloomer Sale price$39.95
(0.0)
MOST LOVED
A sleeveless children's dress with a pink strawberry and leaf print, featuring red and white gingham pockets and shoulder straps, displayed on a solid beige background.
A sleeveless red and white gingham dress for toddlers, featuring two front pockets with a pink strawberry print and decorative pink buttons on the shoulder straps, shown against a light beige background.
Strawberry Fields Gracie Reversible Dress Sale price$64.95
(5.0)
MOST LOVED
A baby girl wearing a strawberry and raspberry print romper with red and white gingham flutter sleeves, sitting on a white faux fur rug against a pink background.
A baby bubble romper with a pink strawberry and white flower print, featuring red and white gingham flutter sleeves with red pom-pom trim, laid flat on a solid pink background.
Strawberry Fields Baby Romper Sale price$44.95
(0.0)
Strawberry Fields Bib in Gift Bag Sale price$24.95
(0.0)
MOST LOVED
A young girl with long wavy light brown hair stands against a solid pink studio background wearing a short-sleeved dress with a navy blue floral bodice and a pink tulle skirt, paired with white sneakers.
A young girl with long wavy brown hair stands against a solid pink studio background, wearing a two-piece outfit consisting of a navy blue short-sleeve top with a colorful tropical floral print and a voluminous light pink tulle tutu skirt. She is holding out the sides of the skirt to show its volume, wearing white sneakers.
Navy Jungle Claudia Tutu Dress Sale price$64.95
(4.9)
Happy Pear Tee with Red Binding Sale price$39.95
Colour
(0.0)
Colourful Human Tee with Red Binding Sale price$39.95
Colour
(0.0)
MOST LOVED
Smiling girl wearing a navy blue jungle print dress and holding a coconut
A young girl with long brown hair stands against a solid pink wall wearing a short-sleeve blue dress with a colorful abstract pattern and red shoes.
Navy Jungle Amelie Skater Dress Sale price$59.95
(5.0)

New Arrivals – Common Questions

Cherry Gingham Tutu Dress

Beautiful, Ethically Made Kids Clothes

New Arrivals in Girls Clothes

We are proud to provide kids fashion that’s not only stylish, but ethically made. Our designs are fun, vibrant, and practical. We have dresses, tops, skirts, shorts, cardigans, and more to suit any occasion, from playdates to garden picnics, birthdays, and more.

Summer Clothes at Oobi


Oobi’s summer girls clothing collection is perfect for keeping children stylish and comfortable during warm weather. The range features bright, cheerful designs that reflect the joy of summer. Dresses are a highlight, with vibrant prints, lightweight fabrics, and breezy cuts. Breathable cotton tops pair perfectly with Oobi’s colourful skirts and shorts, offering versatility for active days. Our wide brim sun hats add both charm and protection from the sun. Parents love that Oobi’s kids fashion clothes are made with high-quality materials designed to withstand endless playtime.

Our swimwear is designed for fun and functionality. Adorable rash vests and swimsuits ensure comfort and UV protection. The bright and bold patterns make it easy to spot kids at the pool or beach. Oobi’s commitment to ethical production ensures families can shop confidently. We observe eco-friendly practices.

Winter Clothes at Oobi


Oobi’s winter kids fashion collection includes jackets and cardigan must-haves, offering maximum softness during chilly days. Knitted jumpers come in playful patterns, adding a splash of colour to the darker months. Layering is easy with Oobi’s long-sleeve tops, leggings, and tights, all designed for warmth and movement. The winter range also features dresses made from 100% cotton, keeping kids warm without irritation.

Oobi pays attention to details, with features like adjustable hoods and easy-to-fasten buttons for practicality. The winter collection’s durability ensures clothes withstand wear and tear from everyday activities. Kids fashion should not only be stylish, but should be comfy and machine washable.

Why Choose Oobi

Our dedication to sustainability means our products are kinder to the planet. Thoughtful design details, like lace trimmings, front zippers, and adjustable waistbands, prioritise kids’ comfort all day long.

Whether it’s summer swimsuits or winter coats, Oobi makes dressing kids a joyful experience. Our designs encourage self-expression, blending playful patterns with practical features.

Ethical Practices at Oobi

Oobi is dedicated to ethical production and sustainable practices. We prioritise fair labour, ensuring all workers receive fair wages and work in safe conditions. Oobi is committed to minimizing environmental impact by using sustainable materials and reducing waste. Our designs are timeless, promoting longevity and reducing the need for frequent replacements. We support local communities by collaborating with artisans and donating a portion of profits to children's charities. By adhering to these principles, Oobi demonstrates that fashion can be both beautiful and ethically produced.