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Fresh drops of ethically made, colour-happy pieces crafted from our unmistakable signature hand-printed patterns. Be first to shop new prints - and nab your size, up to 12Y

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Pink baby bib with red hearts and stripes on a white background
Baby bib with red heart pattern on a white background
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Big Heart Patchwork Bib in Gift Bag Sale price$24.95
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Pink baby bib with floral and heart patterns on a white background
Drawstring bag with floral and heart pattern on a red background
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Wild Hearts Patchwork Bib in Gift Bag Sale price$24.95
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Red drawstring bag with pink hearts on a white background
Pink drawstring bag with heart patterns on a white background
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Fluttery Hearts Muslin Wrap Sale price$39.95
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Baby blanket with blue border and embroidered design on a white background
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White towel with red and white striped border and heart designs, accompanied by a red tag with white polka dots.
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Candy Stripe with Hearts Muslin Wrap Sale price$39.95
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Small Red Heart with Bird Embroidery Muslin Wrap
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Baby blanket with red border and blue bird design on a white background
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A square patchwork quilted blanket in red and pink, featuring various heart and floral patterns, shown flat against a white background.
A square pink blanket or mat with a dense pattern of small and medium red hearts, finished with a red stitched border, shown flat against a light gray background.
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Maxine Red with Pink Hearts Cardigan
Maxine Red with Pink Hearts Cardigan
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Maxine Red with Pink Hearts Cardigan Sale price$59.95
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White fabric with red heart patterns on a white background
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Person wearing a red hoodie with pink hearts on a pink background
Mother and daughter wearing red heart-patterned outfits on a pink background
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Women's Red Big Heart Fleece Hooded Sweatshirt Sale price$89.95 Regular price$129.95
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New Arrivals – Common Questions

Cherry Gingham Tutu Dress

Beautiful, Ethically Made Kids Clothes

New Arrivals in Girls Clothes

We are proud to provide kids fashion that’s not only stylish, but ethically made. Our designs are fun, vibrant, and practical. We have dresses, tops, skirts, shorts, cardigans, and more to suit any occasion, from playdates to garden picnics, birthdays, and more.

Summer Clothes at Oobi


Oobi’s summer girls clothing collection is perfect for keeping children stylish and comfortable during warm weather. The range features bright, cheerful designs that reflect the joy of summer. Dresses are a highlight, with vibrant prints, lightweight fabrics, and breezy cuts. Breathable cotton tops pair perfectly with Oobi’s colourful skirts and shorts, offering versatility for active days. Our wide brim sun hats add both charm and protection from the sun. Parents love that Oobi’s kids fashion clothes are made with high-quality materials designed to withstand endless playtime.

Our swimwear is designed for fun and functionality. Adorable rash vests and swimsuits ensure comfort and UV protection. The bright and bold patterns make it easy to spot kids at the pool or beach. Oobi’s commitment to ethical production ensures families can shop confidently. We observe eco-friendly practices.

Winter Clothes at Oobi


Oobi’s winter kids fashion collection includes jackets and cardigan must-haves, offering maximum softness during chilly days. Knitted jumpers come in playful patterns, adding a splash of colour to the darker months. Layering is easy with Oobi’s long-sleeve tops, leggings, and tights, all designed for warmth and movement. The winter range also features dresses made from 100% cotton, keeping kids warm without irritation.

Oobi pays attention to details, with features like adjustable hoods and easy-to-fasten buttons for practicality. The winter collection’s durability ensures clothes withstand wear and tear from everyday activities. Kids fashion should not only be stylish, but should be comfy and machine washable.

Why Choose Oobi

Our dedication to sustainability means our products are kinder to the planet. Thoughtful design details, like lace trimmings, front zippers, and adjustable waistbands, prioritise kids’ comfort all day long.

Whether it’s summer swimsuits or winter coats, Oobi makes dressing kids a joyful experience. Our designs encourage self-expression, blending playful patterns with practical features.

Ethical Practices at Oobi

Oobi is dedicated to ethical production and sustainable practices. We prioritise fair labour, ensuring all workers receive fair wages and work in safe conditions. Oobi is committed to minimizing environmental impact by using sustainable materials and reducing waste. Our designs are timeless, promoting longevity and reducing the need for frequent replacements. We support local communities by collaborating with artisans and donating a portion of profits to children's charities. By adhering to these principles, Oobi demonstrates that fashion can be both beautiful and ethically produced.