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Fresh drops of ethically made, colour-happy pieces crafted from our unmistakable signature hand-printed patterns. Be first to shop new prints - and nab your size, up to 12Y

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MOST LOVED
Happy Heart Tee with Red Binding
Big Heart Wide-Leg Pants
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Colour
Big Heart Ponytail Hat
Big Heart Ponytail Hat
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Big Heart Ponytail Hat Sale price$34.95 Regular price$39.95
M/LL/XL
Perfect Fit Guarantee! FREE Exchanges on your First Order
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MOST LOVED
Young girl wearing a pink dress with a hood against a pink background
Young girl wearing a pink dress with a red cardigan against a pink background
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Young girl wearing a red dress with floral details on a pink background
Young girl wearing a red dress with floral collar against a pink background
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Raspberry Corduroy Dress with Fabric Collar Sale price$64.95 Regular price$74.95
3456789-10
Baby wearing a pink onesie with red hearts and ruffled sleeves, sitting on a carpeted floor.
Baby wearing a pink romper with red heart patterns and ruffled sleeves, sitting on a light pink background.
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Big Heart Baby Playsuit Sale price$44.95
6 M12 M
Baby wearing a red outfit with pink hearts sitting on a carpeted floor.
Baby in a red outfit with heart patterns on a beige carpet
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Red Big Heart Baby Playsuit Sale price$44.95
6 M12 M
Child wearing a pink long-sleeve shirt with colorful cat designs on a blue background
Pink children's long-sleeve shirt with cartoon cats design on a blue background
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Party Cats Long Sleeve Pink Tee Sale price$49.95
456810
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Child wearing a red outfit with pink heart patterns on a pink background
Child wearing a red outfit with pink heart patterns on a pink background
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Red Heart Fleece Pants Sale price$39.95 Regular price$54.95
2456811-12
Young girl wearing a red heart-patterned jacket against a pink background
Young girl in a red outfit with heart patterns on a pink background
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Big Heart Quilted Reversible Jacket Sale price$129.95 Regular price$149.95
3-45-67-89-1011-12
MOST LOVED
Woman and child wearing matching blue outfits with a pink background
Blue cable knit cardigan on a white background
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Willow Cloud Blue Cotton Cardigan Sale price$39.95 Regular price$59.95
23456789-10
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Child wearing a yellow cardigan and colorful dress standing in front of a crib with patterned bedding.
Yellow cable knit cardigan on a white background
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Willow Butter Yellow Cotton Cardigan Sale price$34.95 Regular price$59.95
45678
MOST LOVED
Young girl wearing a patterned dress with a brown cardigan in front of a wooden door.
Young girl wearing a brown cable knit sweater and a patterned skirt on a white background
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Willow Fawn Cotton Cardigan Sale price$29.95 Regular price$59.95
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Young girl wearing a purple knitted cardigan over a pink checkered dress on a pink background
Purple cable knit cardigan on a light gray background
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Willow Lilac Cotton Cardigan Sale price$39.95 Regular price$59.95
34568
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Red knitted cardigan with button details on a white background
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Willow Raspberry Cotton Cardigan Sale price$39.95 Regular price$59.95
23456789-10
Woman wearing a blue cardigan and jeans standing next to a white stool on a pink background
Blue cable knit cardigan on a white background
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Women's Willow Cloud Blue Cardigan Sale price$79.95 Regular price$129.95
SMLMEDLGEXLG
Red sweater with a pink heart design on the back, worn by a person.
Woman wearing a red cardigan with heart patterns on a white background
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Women's Oversized Heart Chunky Knit Cardigan Sale price$149.95
SMLMEDLGEXLG
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Young girl wearing a red floral dress against a blue background
Young girl wearing a red floral dress with matching headband and shoes on a blue background
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Wild Hearts Floral Tiered Dress Sale price$39.95 Regular price$69.95
68
MOST LOVED
Child wearing a red floral-patterned jacket against a blue background
Young girl wearing a red dress with heart patterns against a blue background
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Wild Hearts Quilted Reversible Jacket Sale price$89.95 Regular price$149.95
3-45-67-89-10
Woman and child wearing matching red floral dresses on a pink background
Woman wearing a red floral dress on a pink background
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Wild Hearts Women’s Long Sleeve Dress Sale price$79.95 Regular price$149.95
SMLXLXXL
Young girl wearing a red floral dress with a blue collar against a pink background
Young girl wearing a red floral dress with a blue collar against a pink background
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Wild Hearts Rebecca Dress with Collar Sale price$44.95 Regular price$69.95
3456
MOST LOVED
Child wearing a red outfit with pink heart patterns on a pink background
Child wearing a red outfit with pink heart patterns on a pink background
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Red Heart Oversized Fleece Sweatshirt Sale price$39.95 Regular price$59.95
23456810
Baby wearing a red and white polka dot diaper with heart pattern on a light background
Pink and red baby bloomers with heart patterns on a white background
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Big Heart Ruffle Bloomer Sale price$34.95
6 M12 M
Red bib with white heart pattern and checkered pocket on a white background
Pink drawstring bag with red checkered trim and embroidered designs on a white background
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New Arrivals – Common Questions

Cherry Gingham Tutu Dress

Beautiful, Ethically Made Kids Clothes

New Arrivals in Girls Clothes

We are proud to provide kids fashion that’s not only stylish, but ethically made. Our designs are fun, vibrant, and practical. We have dresses, tops, skirts, shorts, cardigans, and more to suit any occasion, from playdates to garden picnics, birthdays, and more.

Summer Clothes at Oobi


Oobi’s summer girls clothing collection is perfect for keeping children stylish and comfortable during warm weather. The range features bright, cheerful designs that reflect the joy of summer. Dresses are a highlight, with vibrant prints, lightweight fabrics, and breezy cuts. Breathable cotton tops pair perfectly with Oobi’s colourful skirts and shorts, offering versatility for active days. Our wide brim sun hats add both charm and protection from the sun. Parents love that Oobi’s kids fashion clothes are made with high-quality materials designed to withstand endless playtime.

Our swimwear is designed for fun and functionality. Adorable rash vests and swimsuits ensure comfort and UV protection. The bright and bold patterns make it easy to spot kids at the pool or beach. Oobi’s commitment to ethical production ensures families can shop confidently. We observe eco-friendly practices.

Winter Clothes at Oobi


Oobi’s winter kids fashion collection includes jackets and cardigan must-haves, offering maximum softness during chilly days. Knitted jumpers come in playful patterns, adding a splash of colour to the darker months. Layering is easy with Oobi’s long-sleeve tops, leggings, and tights, all designed for warmth and movement. The winter range also features dresses made from 100% cotton, keeping kids warm without irritation.

Oobi pays attention to details, with features like adjustable hoods and easy-to-fasten buttons for practicality. The winter collection’s durability ensures clothes withstand wear and tear from everyday activities. Kids fashion should not only be stylish, but should be comfy and machine washable.

Why Choose Oobi

Our dedication to sustainability means our products are kinder to the planet. Thoughtful design details, like lace trimmings, front zippers, and adjustable waistbands, prioritise kids’ comfort all day long.

Whether it’s summer swimsuits or winter coats, Oobi makes dressing kids a joyful experience. Our designs encourage self-expression, blending playful patterns with practical features.

Ethical Practices at Oobi

Oobi is dedicated to ethical production and sustainable practices. We prioritise fair labour, ensuring all workers receive fair wages and work in safe conditions. Oobi is committed to minimizing environmental impact by using sustainable materials and reducing waste. Our designs are timeless, promoting longevity and reducing the need for frequent replacements. We support local communities by collaborating with artisans and donating a portion of profits to children's charities. By adhering to these principles, Oobi demonstrates that fashion can be both beautiful and ethically produced.