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Fresh drops of ethically made, colour-happy pieces crafted from our unmistakable signature hand-printed patterns. Be first to shop new prints - and nab your size, up to 12Y

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Happy Heart Tee with Red Binding
Big Heart Wide-Leg Pants
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Happy Heart Tee with Red Binding Sale price$44.95
2345612
Colour
(5.0)
BEST SELLER
Big Heart Ponytail Hat
Big Heart Ponytail Hat
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Big Heart Ponytail Hat Sale price$34.95 Regular price$39.95
M/LL/XL
(4.9)
Perfect Fit Guarantee! FREE Exchanges on your First Order
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Vintage Handmade Bundle & Save
Maxine Red Cardigan
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Raspberry Corduroy Dress with Fabric Collar
Raspberry Corduroy Dress with Fabric Collar
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Big Heart Baby Playsuit
Big Heart Baby Playsuit
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Big Heart Baby Playsuit Sale price$39.95 Regular price$44.95
6 M12 M
Red Big Heart Baby Playsuit
Red Big Heart Baby Playsuit
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Red Big Heart Baby Playsuit Sale price$39.95 Regular price$44.95
6 M12 M
Party Cats Long Sleeve Pink Tee
Party Cats Long Sleeve Pink Tee
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Party Cats Long Sleeve Pink Tee Sale price$34.95 Regular price$49.95
4567810
Red Heart Fleece Pants
Red Heart Fleece Pants
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Red Heart Fleece Pants Sale price$39.95 Regular price$54.95
23456789-1011-12
Big Heart Quilted Reversible Jacket
Raspberry Red Bundle & Save
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Big Heart Quilted Reversible Jacket Sale price$99.95 Regular price$149.95
3-45-67-89-1011-12
(5.0)
Willow Cloud Blue Cotton Cardigan
Willow Cloud Blue Cotton Cardigan
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Willow Cloud Blue Cotton Cardigan Sale price$39.95 Regular price$59.95
23456789-10
(5.0)
Willow Butter Yellow Cotton Cardigan
Willow Butter Yellow Cotton Cardigan
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Willow Butter Yellow Cotton Cardigan Sale price$34.95 Regular price$59.95
456789-1011-12
(5.0)
Willow Fawn Cotton Cardigan
Willow Fawn Cotton Cardigan
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Willow Fawn Cotton Cardigan Sale price$29.95 Regular price$59.95
3456789-10
(5.0)
Willow Lilac Cotton Cardigan
Willow Lilac Cotton Cardigan
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Willow Lilac Cotton Cardigan Sale price$39.95 Regular price$59.95
3456789-10
(5.0)
Willow Raspberry Cotton Cardigan
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Willow Raspberry Cotton Cardigan Sale price$39.95 Regular price$59.95
23456789-1011-12
(5.0)
Women's Willow Cloud Blue Cardigan
Willow Cloud Blue Cotton Cardigan
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Women's Willow Cloud Blue Cardigan Sale price$89.95 Regular price$129.95
SMLMEDLGEXLG
(5.0)
Mum and Me Hearts Bundle
Women's Oversized Heart Chunky Knit Cardigan
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Women's Oversized Heart Chunky Knit Cardigan Sale price$149.95
SMLMEDLGEXLG
(5.0)
Wild Hearts Floral Tiered Dress
Wild Hearts Floral Tiered Dress
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Wild Hearts Floral Tiered Dress Sale price$39.95 Regular price$69.95
6789-10
(5.0)
Wild Hearts Quilted Reversible Jacket
Wild Hearts Quilted Reversible Jacket
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Wild Hearts Quilted Reversible Jacket Sale price$99.95 Regular price$149.95
3-45-67-89-10
(5.0)
Wild Hearts Women’s Long Sleeve Dress
Wild Hearts Women’s Long Sleeve Dress
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Wild Hearts Women’s Long Sleeve Dress Sale price$89.95 Regular price$149.95
SMLXLXXL
(5.0)
Wild Hearts Rebecca Dress with Collar
Wild Hearts Rebecca Dress with Collar
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Wild Hearts Rebecca Dress with Collar Sale price$49.95 Regular price$69.95
3456
(4.9)
Red Heart Fleece Pants
Red Heart Fleece Pants
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Red Heart Oversized Fleece Sweatshirt Sale price$39.95 Regular price$59.95
234567810
(5.0)
BEST SELLER
Big Heart Ruffle Bloomer
Big Heart Ruffle Bloomer
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Big Heart Ruffle Bloomer Sale price$34.95
6 M12 M
Fluttery Hearts Patchwork Bib in Gift Bag
Fluttery Hearts Patchwork Bib in Gift Bag
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(4.6)

New Arrivals – Common Questions

Cherry Gingham Tutu Dress

Beautiful, Ethically Made Kids Clothes

New Arrivals in Girls Clothes

We are proud to provide kids fashion that’s not only stylish, but ethically made. Our designs are fun, vibrant, and practical. We have dresses, tops, skirts, shorts, cardigans, and more to suit any occasion, from playdates to garden picnics, birthdays, and more.

Summer Clothes at Oobi


Oobi’s summer girls clothing collection is perfect for keeping children stylish and comfortable during warm weather. The range features bright, cheerful designs that reflect the joy of summer. Dresses are a highlight, with vibrant prints, lightweight fabrics, and breezy cuts. Breathable cotton tops pair perfectly with Oobi’s colourful skirts and shorts, offering versatility for active days. Our wide brim sun hats add both charm and protection from the sun. Parents love that Oobi’s kids fashion clothes are made with high-quality materials designed to withstand endless playtime.

Our swimwear is designed for fun and functionality. Adorable rash vests and swimsuits ensure comfort and UV protection. The bright and bold patterns make it easy to spot kids at the pool or beach. Oobi’s commitment to ethical production ensures families can shop confidently. We observe eco-friendly practices.

Winter Clothes at Oobi


Oobi’s winter kids fashion collection includes jackets and cardigan must-haves, offering maximum softness during chilly days. Knitted jumpers come in playful patterns, adding a splash of colour to the darker months. Layering is easy with Oobi’s long-sleeve tops, leggings, and tights, all designed for warmth and movement. The winter range also features dresses made from 100% cotton, keeping kids warm without irritation.

Oobi pays attention to details, with features like adjustable hoods and easy-to-fasten buttons for practicality. The winter collection’s durability ensures clothes withstand wear and tear from everyday activities. Kids fashion should not only be stylish, but should be comfy and machine washable.

Why Choose Oobi

Our dedication to sustainability means our products are kinder to the planet. Thoughtful design details, like lace trimmings, front zippers, and adjustable waistbands, prioritise kids’ comfort all day long.

Whether it’s summer swimsuits or winter coats, Oobi makes dressing kids a joyful experience. Our designs encourage self-expression, blending playful patterns with practical features.

Ethical Practices at Oobi

Oobi is dedicated to ethical production and sustainable practices. We prioritise fair labour, ensuring all workers receive fair wages and work in safe conditions. Oobi is committed to minimizing environmental impact by using sustainable materials and reducing waste. Our designs are timeless, promoting longevity and reducing the need for frequent replacements. We support local communities by collaborating with artisans and donating a portion of profits to children's charities. By adhering to these principles, Oobi demonstrates that fashion can be both beautiful and ethically produced.