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NEW-IN DELIGHTS

5500+ 5 ⭐️ REVIEWS

Fresh drops of ethically made, colour-happy pieces crafted from our unmistakable signature hand-printed patterns. Be first to shop new prints, twirl-friendly fits and layering essentials for colour with a conscience.

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Girls wearing Oobi cotton skirts and pants in bright prints, twirling and playing outdoors.
Essentials Heart Printed Tee: Light pink, oversized 100% cotton shirt with a large smiling red heart on the front and customizable red text on the back. Hand printed in Australia for comfort and style.
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Heart Printed "NAME" TEE Sale priceFrom $34.95 Regular price$39.95
2-34-56-781012
Colour
The Essentials L'amour Printed Tee is a light pink, 100% cotton oversized t-shirt, hand printed in Australia with "L'Amour Love..." in red on the front and "Add any name here!" customizable on the back.
A young girl smiles in an oversized Essentials L’Amour (Love) Tee with Red Binding, a pink skirt with red hearts, matching headband, red socks, and pink shoes—all set against a white background.
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L'amour Printed "NAME" TEE Sale priceFrom $34.95 Regular price$39.95
2-34-56-781012
Colour
A young boy with brown hair smiles in the Oobi Dino-mite Tee with Navy Binding—a 100% cotton grey tee featuring a green and blue dinosaur graphic. Ideal for boys tees collections, shown against a plain light background.
The Essentials Dinosaur Printed Tee is a light blue 100% cotton kids’ shirt featuring a green dinosaur graphic on the front and customizable red “Add any name here!” text on the back. Hand printed in Australia for added comfort and quality.
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Dinosaur Printed "NAME" TEE Sale priceFrom $29.95 Regular price$39.95
2-34-56-781012
Colour
A young child with blond hair stands smiling against a plain white background, wearing Essentials Red Jersey 2 Stripe Pants and a pink unicorn shirt, with hands on their head.
The Essentials Unicorn Printed Tee features a pink unicorn and colorful stars on the front, with customizable red text on the back. Made from 100% cotton for comfort and quality.
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Unicorn PRINTED "NAME" TEE Sale priceFrom $34.95 Regular price$39.95
2-34-56-7810121416
Colour
A smiling young boy stands with hands on hips in a grey Oobi Pool Boy Tee with navy binding—hand printed in Australia—paired with dark pants and white sneakers, set against a plain light blue background.
The Oobi Pool Boy Tee with Navy Binding is a gray short-sleeved boys' t-shirt featuring "POOL BOY" in bold navy on the front and a black collar, each hand printed in Australia for premium style and quality.
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Pool Boy Printed "NAME" TEE Sale priceFrom $29.95 Regular price$39.95
2-34-56-781012
A young girl stands against a light blue background wearing Red Gingham Ruffle Shorts by Red Gingham, paired with a pink unicorn sweatshirt, white socks, and white shoes.
A child wearing Red Gingham Ruffle Shorts by Red Gingham, paired with white frilly socks and white sneakers, stands against a light blue background.
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Red Gingham Ruffle Shorts Sale price$29.95 Regular price$44.95
24568
(5.0)
Essentials Pink Jersey 2 Stripe Pants for girls, featuring red side stripes, an elastic waistband, and straight legs, are displayed flat on a white background.
Essentials Pink Jersey 2 Stripe Pants pair with a white short-sleeve top featuring a red and pink horse graphic and star designs to create this sporty pajama set for girls.
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Pink Jersey 2 Stripe Pants Sale price$29.95 Regular price$44.95
3456781012
(5.0)
The Essentials Red Jersey 2 Stripe Pants feature white stripes and heart patterns along the side seams, ideal for girls’ sportswear. Shown laid flat on a white background.
A child in Essentials Red Jersey 2 Stripe Pants and light pink sneakers stands against a plain background—an on-trend girls’ sportswear look.
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Red Jersey 2 Stripe Pants Sale price$34.95 Regular price$44.95
23456781012
(5.0)
A young girl holds three balloons, wearing the Essentials Happy Heart Tee with Red Binding, an oversized heart-patterned skirt, and pink shoes, set against a plain light background.
A young child wears the Essentials Happy Heart Tee with Red Binding, featuring an oversized fit, and holds red, pink, and blue balloons while gazing up at them against a plain white background.
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Big Heart Blossom Skirt with Bloomer Sale price$39.95 Regular price$44.95
12M24M
(5.0)
A young child in a white shirt with a red heart graphic, pink pants, and pink shoes wears the Big Hearts Big Heart Ponytail Hat with red hearts while standing against a plain white background.
A child faces away, wearing a white shirt, pink pants, and a Big Hearts Big Heart Ponytail Hat—an adjustable kids hat with red heart patterns—against a plain white background.
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Big Heart Ponytail Hat Sale price$39.95
M/L
(5.0)
A young girl with long hair twirls in the Starburst Astra Dress by Starburst, paired with orange knee-high socks and yellow sandals, set against a pink background.
A young girl with long straight hair wears the Starburst Astra Dress by Starburst, a cap-sleeve, patterned yellow dress made from ethically crafted, machine-washable cotton. She stands against a pink background, gazing upward with a neutral expression.
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Starburst Astra Dress Sale price$44.95 Regular price$59.95
456789-10
(5.0)
Starburst Ruffle Shorts by Starburst feature a yellow floral print, blue gingham accents, striped ruffle trim, sewing scissors, blue thread spool, blue buttons, and a matching gingham square. Ethically made in India.
A young girl with a ponytail and blue hair clip stands sideways, wearing a light blue lace-sleeved top, Starburst Ruffle Shorts by Starburst, yellow socks, and pink sandals.
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Starburst Ruffle Shorts Sale price$29.95 Regular price$44.95
45689-10
(5.0)
Young girl wearing a floral dress and checkered hat on a white background
Young girl wearing the Aussie Bush Flowers Ponytail Hat by Aussie Bush Flowers, featuring a red gingham pattern and adjustable strap, standing against a pink background.
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Aussie Bush Flowers Ponytail Hat Sale price$39.95
M/LL/XL
(5.0)
A young girl with black hair stands sideways against a pink background, wearing the Woodblock Flower Josie Playsuit by Woodblock Flower and white sandals.
A young girl stands against a pink background wearing the Woodblock Flower Josie Playsuit, white sandals, round sunglasses, and a red gingham ruffle detail.
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Woodblock Flower Josie Playsuit Sale price$24.95 Regular price$49.95
345689-10
(5.0)
A young girl wears the Woodblock Flower Jayne Dress by Woodblock Flower, featuring a red and white woodblock print, with a matching sunhat and pink sandals, standing on a wooden chair against a plain background.
A young girl with black hair stands against a pink background, wearing the Woodblock Flower Jayne Dress—a pink and white summer dress by Woodblock Flower featuring ruffled sleeves and checkered shoulder details.
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Woodblock Flower Jayne Dress Sale price$29.95 Regular price$59.95
5689-10
(4.8)
A young child wearing the Woodblock Flower Jayne Dress and a red-and-white checkered sun hat stands smiling against a plain background.
Shown in profile against a plain background, a young child wears the Woodblock Flower Chloe Ponytail Hat by Woodblock Flower with a matching pink and red dress featuring ruffled sleeves.
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Woodblock Flower Chloe Ponytail Hat Sale price$34.95 Regular price$39.95
S/MM/LL/XL
(5.0)
A woman stands smiling in the Woodblock Women's Resort Dress by Woodblock Flower—a knee-length pink and white woodblock print kaftan with red tassel and bow details—paired with white sandals against a plain white background.
Close-up of a person's arm wearing the Woodblock Women's Resort Dress by Woodblock Flower, featuring a pink and red patterned sleeve with a small red bow at the cuff and a detailed woodblock print.
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Woodblock Women's Resort Dress Sale price$39.95 Regular price$69.95
ML
A woman in the Blue Stripe Women's Woodblock Maxi Dress [WH OK] stands on a white background, wearing sandals and smiling slightly.
Woman in the Blue Stripe Women's Woodblock Maxi Dress [WH OK], a pink and white patterned 100% cotton maxi, styled with a red belt and white slide sandals, stands sideways and looks over her shoulder.
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Women's Woodblock Maxi Dress Sale price$79.95 Regular price$129.95
L
(5.0)
A person wears Woodblock Flower’s Woodblock Women's Resort Pants—loose pink patterned pants with a red sash—paired with white sneakers and a white top, standing against a plain background.
A woman models the Woodblock Flower Woodblock Women's Resort Pants—artisan-printed in pink and red with a red tie belt—paired with white sneakers and a white shirt, standing against a plain white background.
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Woodblock Women's Resort Pants Sale price$39.95 Regular price$59.95
SXL
A young child stands against a pink background wearing Woodblock Flower Curved Shorts from Woodblock Flower, a light pink shirt, red socks, white shoes, and a red bow in their blonde hair.
A child wears Woodblock Flower Curved Shorts by Woodblock Flower, featuring a red and orange floral print, red trim, and drawstring, standing against a matching pink background.
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Woodblock Flower Curved Shorts Sale price$19.95 Regular price$39.95
345678
(5.0)
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Oobi's Perfect Fit Guarantee - Free Exchanges on Your First Order
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Child wearing a pink checkered SPF50 Pink Gingham Swimsuit with red accents on a pink background
Child wearing a pink checkered  SPF50 Pink Gingham Swimsuit and cap with a striped pool toy on a light background
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UPF 50+ Gingham Long Sleeve Swimsuit Sale price$49.95 Regular price$59.95
23456789-1011-12
(5.0)
Young girl wearing a blue checkered SPF50 Blue  Gingham Swimsuit with red polka dots on a pink background
A child in a Blue Gingham SPF 50 Gingham Swim Ponytail Hat enjoys all-day sun protection and quick-drying comfort, jumping against a pink background.
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UPF 50+ Gingham Long Sleeve Swimsuit Sale price$29.95 Regular price$59.95
23456789-1011-12
(5.0)
Child wearing a red and white checkered swimsuit on a pink background
Child wearing a red and white checkered swimsuit with sunglasses on a pink background
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UPF 50+ Gingham Long Sleeve Swimsuit Sale price$49.95 Regular price$59.95
23456789-1011-12
(5.0)

New Arrivals – Common Questions

Girls wearing Oobi’s new arrivals in bright cotton prints, smiling and twirling outdoors.

Beautiful, Ethically Made Kids Clothes

New Arrivals in Girls Clothes

We are proud to provide kids fashion that’s not only stylish, but ethically made. Our designs are fun, vibrant, and practical. We have dresses, tops, skirts, shorts, cardigans, and more to suit any occasion, from playdates to garden picnics, birthdays, and more.

Summer Clothes at Oobi


Oobi’s summer girls clothing collection is perfect for keeping children stylish and comfortable during warm weather. The range features bright, cheerful designs that reflect the joy of summer. Dresses are a highlight, with vibrant prints, lightweight fabrics, and breezy cuts. Breathable cotton tops pair perfectly with Oobi’s colourful skirts and shorts, offering versatility for active days. Our wide brim sun hats add both charm and protection from the sun. Parents love that Oobi’s kids fashion clothes are made with high-quality materials designed to withstand endless playtime.

Our swimwear is designed for fun and functionality. Adorable rash vests and swimsuits ensure comfort and UV protection. The bright and bold patterns make it easy to spot kids at the pool or beach. Oobi’s commitment to ethical production ensures families can shop confidently. We observe eco-friendly practices.

Winter Clothes at Oobi


Oobi’s winter kids fashion collection includes jackets and cardigan must-haves, offering maximum softness during chilly days. Knitted jumpers come in playful patterns, adding a splash of colour to the darker months. Layering is easy with Oobi’s long-sleeve tops, leggings, and tights, all designed for warmth and movement. The winter range also features dresses made from 100% cotton, keeping kids warm without irritation.

Oobi pays attention to details, with features like adjustable hoods and easy-to-fasten buttons for practicality. The winter collection’s durability ensures clothes withstand wear and tear from everyday activities. Kids fashion should not only be stylish, but should be comfy and machine washable.

Why Choose Oobi

Our dedication to sustainability means our products are kinder to the planet. Thoughtful design details, like lace trimmings, front zippers, and adjustable waistbands, prioritise kids’ comfort all day long.

Whether it’s summer swimsuits or winter coats, Oobi makes dressing kids a joyful experience. Our designs encourage self-expression, blending playful patterns with practical features.

Ethical Practices at Oobi

Oobi is dedicated to ethical production and sustainable practices. We prioritise fair labour, ensuring all workers receive fair wages and work in safe conditions. Oobi is committed to minimizing environmental impact by using sustainable materials and reducing waste. Our designs are timeless, promoting longevity and reducing the need for frequent replacements. We support local communities by collaborating with artisans and donating a portion of profits to children's charities. By adhering to these principles, Oobi demonstrates that fashion can be both beautiful and ethically produced.