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NEW-IN DELIGHTS

Fresh drops of ethically made, colour-happy pieces crafted from our unmistakable signature hand-printed patterns. Be first to shop new prints, twirl-friendly fits and layering essentials for colour with a conscience.

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NEW
A young girl with black hair stands sideways against a pink background, wearing the Woodblock Flower Josie Playsuit by Woodblock Flower and white sandals.
A young girl stands against a pink background wearing the Woodblock Flower Josie Playsuit, white sandals, round sunglasses, and a red gingham ruffle detail.
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Woodblock Flower Josie Playsuit
EXTRA 30% at CART!
Sale price$39.95 Regular price$49.95
3456789-10
(5.0)
NEW
A young girl wears the Woodblock Flower Jayne Dress by Woodblock Flower, featuring a red and white woodblock print, with a matching sunhat and pink sandals, standing on a wooden chair against a plain background.
A young girl with black hair stands against a pink background, wearing the Woodblock Flower Jayne Dress—a pink and white summer dress by Woodblock Flower featuring ruffled sleeves and checkered shoulder details.
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Woodblock Flower Jayne Dress
EXTRA 30% at CART!
Sale price$49.95 Regular price$59.95
56789-1011-12
(4.8)
NEW
A young child wearing the Woodblock Flower Jayne Dress and a red-and-white checkered sun hat stands smiling against a plain background.
Shown in profile against a plain background, a young child wears the Woodblock Flower Chloe Ponytail Hat by Woodblock Flower with a matching pink and red dress featuring ruffled sleeves.
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Woodblock Flower Chloe Ponytail Hat
EXTRA 30% at CART!
Sale price$34.95 Regular price$39.95
S/MM/LL/XL
(5.0)
NEW
A woman stands smiling in the Woodblock Women's Resort Dress by Woodblock Flower—a knee-length pink and white woodblock print kaftan with red tassel and bow details—paired with white sandals against a plain white background.
Close-up of a person's arm wearing the Woodblock Women's Resort Dress by Woodblock Flower, featuring a pink and red patterned sleeve with a small red bow at the cuff and a detailed woodblock print.
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Woodblock Women's Resort Dress
EXTRA 30% at CART!
Sale price$59.95 Regular price$69.95
SML
NEW
A woman in the Blue Stripe Women's Woodblock Maxi Dress [WH OK] stands on a white background, wearing sandals and smiling slightly.
Woman in the Blue Stripe Women's Woodblock Maxi Dress [WH OK], a pink and white patterned 100% cotton maxi, styled with a red belt and white slide sandals, stands sideways and looks over her shoulder.
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Women's Woodblock Maxi Dress
EXTRA 30% at CART!
Sale price$129.95
L
(5.0)
NEW
A person wears Woodblock Flower’s Woodblock Women's Resort Pants—loose pink patterned pants with a red sash—paired with white sneakers and a white top, standing against a plain background.
A woman models the Woodblock Flower Woodblock Women's Resort Pants—artisan-printed in pink and red with a red tie belt—paired with white sneakers and a white shirt, standing against a plain white background.
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Woodblock Women's Resort Pants
EXTRA 30% at CART!
Sale price$54.95 Regular price$59.95
SMLXL
NEW
A young child stands against a pink background wearing Woodblock Flower Curved Shorts from Woodblock Flower, a light pink shirt, red socks, white shoes, and a red bow in their blonde hair.
A child wears Woodblock Flower Curved Shorts by Woodblock Flower, featuring a red and orange floral print, red trim, and drawstring, standing against a matching pink background.
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Woodblock Flower Curved Shorts
EXTRA 30% at CART!
Sale price$29.95 Regular price$39.95
345678
(5.0)
Sold out
Oobi's Perfect Fit Guarantee - Free Exchanges on Your First Order
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NEW
Child wearing a pink checkered SPF50 Pink Gingham Swimsuit with red accents on a pink background
Child wearing a pink checkered  SPF50 Pink Gingham Swimsuit and cap with a striped pool toy on a light background
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SPF 50 Gingham Long Sleeve Swimsuit
EXTRA 30% at CART!
Sale price$59.95
45789-1011-12
(5.0)
NEW
Young girl wearing a blue checkered SPF50 Blue  Gingham Swimsuit with red polka dots on a pink background
A child in a Blue Gingham SPF 50 Gingham Swim Ponytail Hat enjoys all-day sun protection and quick-drying comfort, jumping against a pink background.
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SPF 50 Gingham Long Sleeve Swimsuit
EXTRA 30% at CART!
Sale price$59.95
3456789-1011-12
(5.0)
NEW
Child wearing a red and white checkered swimsuit on a pink background
Child wearing a red and white checkered swimsuit with sunglasses on a pink background
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SPF 50 Gingham Long Sleeve Swimsuit
EXTRA 30% at CART!
Sale price$59.95
456789-1011-12
(5.0)
NEW
Child wearing a pink and white gingham checkered swimsuit
Child wearing a pink and white gingham checkered swimsuit
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SPF 50 Gingham Swimsuit with Adjusters
EXTRA 30% at CART!
Sale price$54.95
56789-1011-12
(5.0)
NEW
Young child wearing the Blue Gingham SPF 50 Gingham Swimsuit with Adjusters, featuring a blue and red checkered design with a skirt, standing on one foot against a pink background.
A young child models the Blue Gingham SPF 50 Gingham Swimsuit with Adjusters, featuring a skirted design, standing on one foot with an arm extended against a pink backdrop, facing away from the camera.
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SPF 50 Gingham Swimsuit with Adjusters
EXTRA 30% at CART!
Sale price$54.95
5689-1011-12
(5.0)
NEW
A young girl with long dark hair wears the Red Gingham SPF 50 Gingham Swimsuit with Adjusters in pink and white, sitting sideways on a wooden stool against a pink background.
A young girl in Red Gingham’s SPF 50 Gingham Swimsuit with Adjusters and sunglasses jumps mid-air with a pink and white swim ring against a pink background, highlighting playful girls’ swimwear.
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SPF 50 Gingham Swimsuit with Adjusters
EXTRA 30% at CART!
Sale price$54.95
45789-1011-12
(5.0)
NEW
Young girl wearing a floral dress with ruffled sleeves and a checkered hat on a pink background
A young girl stands sideways, smiling with arms crossed, wearing the Vintage Roses Jayne Dress by Vintage Roses, paired with white socks and brown shoes, set against a pink background.
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Vintage Roses Jayne Dress
EXTRA 30% at CART!
Sale price$49.95 Regular price$59.95
3456789-1011-12
(4.8)
NEW
Young girl wearing a Vintage Roses floral romper with red heart accents on a pink background
A young girl in the Vintage Roses Josie Playsuit by Vintage Roses, featuring vintage rose prints and red polka dot accents, with white sneakers, stands against a pink backdrop, hand on her forehead as she looks up.
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Vintage Roses Josie Playsuit
EXTRA 30% at CART!
Sale price$44.95 Regular price$49.95
345689-10
(5.0)
NEW
Child wearing a vintage roses floral dress and hat on a pink background
Young girl wearing a vintage roses floral dress and checkered hat on a pink background
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Vintage Roses Ponytail Hat
EXTRA 30% at CART!
Sale price$39.95
S/MM/LL/XL
(5.0)
NEW
Woman wearing a floral dress with pink background
Woman wearing a floral dress on a pink background
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Vintage Roses Women's Harlow Beach Dress
EXTRA 30% at CART!
Sale price$64.95 Regular price$79.95
ML
NEW
Young girl wearing a white t-shirt with cherry design and vintage roses floral pants on a pink background
Child holding a large blue balloon  wearing vintage roses floral pants against a pink background
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Vintage Roses Balloon Pants
EXTRA 30% at CART!
Sale price$39.95 Regular price$49.95
2-34-56-781012
(5.0)
NEW
Girls wearing Oobi cotton shorts and playsuits in colourful prints, playing in summer sunshine.
Young girl wears the Cherry Gingham Jersey Playsuit by Cherry Gingham, featuring a cherry print and red trim, standing against a plain white background.
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(5.0)
NEW
The Floral Gingham Jersey Playsuit by Floral Gingham, featuring blue and white gingham with red florals, red trim, and a front zipper, is laid flat on a white surface with artificial cherries and girls’ clothes like red shoes nearby.
The Floral Gingham Jersey Playsuit by Floral Gingham features blue and white gingham with floral patterns, red trim, and a zipper. It is pictured with two artificial cherries on a white background.
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Floral Gingham Jersey Playsuit
FLASH SALE! 
Sale price$39.95 Regular price$49.95
4578
(5.0)
NEW
Young girl in a blue checkered gingham dress with a heart pocket design, holding a red cup with a straw against a pink background.
Child wearing a blue checkered gingham dress with floral patterns and red heart pockets on a pink background
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New Love Gingham Jersey Dress
Sale price$49.95
4567811-12
(4.7)
NEW
Flat lay of the New Love Cherry Gingham Jersey Dress by Cherry Gingham, featuring a pink and white gingham cherry print, red heart-shaped pockets, an elastic waist, styled with red shoes and cherries beside this girls' cotton dress.
The Cherry Gingham New Love Cherry Gingham Jersey Dress features pink and white gingham, cherry print, red heart pockets, a red waistband, artificial cherries, and is perfect for playful days.
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New Love Cherry Gingham Jersey Dress
Sale price$49.95
456789-1011-12
(4.7)
NEW
Child wearing a red dress with a checkered hat holding a donut against a white background
Child wearing a pink gingham dress with cherry pattern and matching hat on a white background
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Cherry Gingham Ponytail Hat
EXTRA 30% at CART!
Sale price$39.95
M/LL/XL
(5.0)
NEW
Child wearing a blue checkered hat with floral patterns on a pink background
Young girl in a blue Floral Gingham Ponytail Hat and top, red tulle skirt, white socks, and red sandals stands against a pink background.
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Floral Gingham Ponytail Hat
EXTRA 30% at CART!
Sale price$39.95
M/LL/XL
(5.0)
NEW
Young girl in pink top and blue checkered gingham cotton shorts with red trim on a pink background
Blue checkered gingham cotton shorts with red trim worn by a person on a pink background
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Floral Gingham Jersey Shorts
FLASH SALE! 
Sale price$34.95 Regular price$44.95
45689-1011-12
(5.0)
NEW
Young girl wearing a pink top and red checkered shorts on a pink background
A young girl with brown hair jumps in the air, wearing a pink shirt, Cherry Gingham Jersey Shorts by Cherry Gingham, and red sandals against a pink background.
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Cherry Gingham Jersey Shorts
EXTRA 30% at CART!
Sale price$44.95
45689-1011-12
(5.0)
NEW
Floral Gingham Jersey Leggings by Floral Gingham with a blue and white vintage floral gingham print are laid flat, scattered cherries as decoration, and red lace-up sneakers in the top right corner.
A young girl wears Floral Gingham Jersey Leggings by Floral Gingham, posing on one foot with her other leg held behind and an arm extended forward, all set against a pink background.
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Floral Gingham Jersey Leggings
FLASH SALE! 
Sale price$19.95 Regular price$24.95
4589-1011-12
(5.0)

New Arrivals – Common Questions

Girls wearing Oobi’s new arrivals in bright cotton prints, smiling and twirling outdoors.

Beautiful, Ethically Made Kids Clothes

New Arrivals in Girls Clothes

We are proud to provide kids fashion that’s not only stylish, but ethically made. Our designs are fun, vibrant, and practical. We have dresses, tops, skirts, shorts, cardigans, and more to suit any occasion, from playdates to garden picnics, birthdays, and more.

Summer Clothes at Oobi


Oobi’s summer girls clothing collection is perfect for keeping children stylish and comfortable during warm weather. The range features bright, cheerful designs that reflect the joy of summer. Dresses are a highlight, with vibrant prints, lightweight fabrics, and breezy cuts. Breathable cotton tops pair perfectly with Oobi’s colourful skirts and shorts, offering versatility for active days. Our wide brim sun hats add both charm and protection from the sun. Parents love that Oobi’s kids fashion clothes are made with high-quality materials designed to withstand endless playtime.

Our swimwear is designed for fun and functionality. Adorable rash vests and swimsuits ensure comfort and UV protection. The bright and bold patterns make it easy to spot kids at the pool or beach. Oobi’s commitment to ethical production ensures families can shop confidently. We observe eco-friendly practices.

Winter Clothes at Oobi


Oobi’s winter kids fashion collection includes jackets and cardigan must-haves, offering maximum softness during chilly days. Knitted jumpers come in playful patterns, adding a splash of colour to the darker months. Layering is easy with Oobi’s long-sleeve tops, leggings, and tights, all designed for warmth and movement. The winter range also features dresses made from 100% cotton, keeping kids warm without irritation.

Oobi pays attention to details, with features like adjustable hoods and easy-to-fasten buttons for practicality. The winter collection’s durability ensures clothes withstand wear and tear from everyday activities. Kids fashion should not only be stylish, but should be comfy and machine washable.

Why Choose Oobi

Our dedication to sustainability means our products are kinder to the planet. Thoughtful design details, like lace trimmings, front zippers, and adjustable waistbands, prioritise kids’ comfort all day long.

Whether it’s summer swimsuits or winter coats, Oobi makes dressing kids a joyful experience. Our designs encourage self-expression, blending playful patterns with practical features.

Ethical Practices at Oobi

Oobi is dedicated to ethical production and sustainable practices. We prioritise fair labour, ensuring all workers receive fair wages and work in safe conditions. Oobi is committed to minimizing environmental impact by using sustainable materials and reducing waste. Our designs are timeless, promoting longevity and reducing the need for frequent replacements. We support local communities by collaborating with artisans and donating a portion of profits to children's charities. By adhering to these principles, Oobi demonstrates that fashion can be both beautiful and ethically produced.