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Light and Dark Pink Heart Maxine - Oobi

Score 15% Off Your First Order!

Oobi Model Callout - Sydney

Shoots • Collabs • More!

We'd love to offer you a discount

We're so convinced you're going to love your Oobi Magic that we'd like to offer you a generous 15% off your ENTIRE order, including sale - 'cause that's how we roll.

We’re looking for a few cheeky, twirly, sparkly little girls & boys (yes, BOYS!!) to join us in front of the camera for our next Oobi mini photo shoot 💕

Shoots • Collabs • More!

We have all sorts of exciting opportunities for collaborations, influencers and even some photo shoots!

If you’re a photographer, mumfluencer, or are great with a camera and love to create content - we’d love to talk ❤️

Drop us an email with as much detail as possible and your Insta handle and we’ll be in touch soon xox

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Perfect fit GUARANTEE - Free exchanges on your First Order | 90 Days Returns

Fresh drops of ethically made, colour-happy pieces crafted from our unmistakable signature hand-printed patterns. Be first to shop new prints, twirl-friendly fits and layering essentials for colour with a conscience.

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NEWA smiling girl wears the Cherry Gingham Jersey Playsuit by Cherry Gingham, featuring a 1950s-inspired pink and white checkered pattern with cherry print, red trim, and drawstring, against a plain white background.Young girl wears the Cherry Gingham Jersey Playsuit by Cherry Gingham, featuring a cherry print and red trim, standing against a plain white background.
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Cherry Gingham Jersey Playsuit
Sale price$49.95
356789-10
(5.0)
NEWThe Floral Gingham Jersey Playsuit by Floral Gingham, featuring blue and white gingham with red florals, red trim, and a front zipper, is laid flat on a white surface with artificial cherries and girls’ clothes like red shoes nearby.The Floral Gingham Jersey Playsuit by Floral Gingham features blue and white gingham with floral patterns, red trim, and a zipper. It is pictured with two artificial cherries on a white background.
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Floral Gingham Jersey Playsuit
Sale price$49.95
345789-10
(5.0)
NEWNew Love Gingham Jersey DressNew Love Gingham Jersey Dress
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New Love Gingham Jersey Dress
Sale price$49.95
3456789-1011-12
(5.0)
NEWFlat lay of the New Love Cherry Gingham Jersey Dress by Cherry Gingham, featuring a pink and white gingham cherry print, red heart-shaped pockets, an elastic waist, styled with red shoes and cherries beside this girls' cotton dress.The Cherry Gingham New Love Cherry Gingham Jersey Dress features pink and white gingham, cherry print, red heart pockets, a red waistband, artificial cherries, and is perfect for playful days.
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New Love Cherry Gingham Jersey Dress
Sale price$49.95
3456789-1011-12
(5.0)
NEWA young girl wears the Pink Gingham SPF 50 Gingham Swim Ponytail Hat, styled with a pink and white checkered outfit featuring strawberry prints, looking to the side with one hand near her neck.A young girl wearing the Pink Gingham SPF 50 Gingham Swim Ponytail Hat and a pink checkered swimsuit stands on one leg, smiling with her mouth open, holding three pastel-colored swim rings.
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SPF 50 Gingham Swim Ponytail Hat
Sale price$39.95 Regular price$44.95
M/LL/XL
NEWA young child stands on a pink background wearing a blue and red checkered swimsuit with the Red Gingham SPF 50 Gingham Swim Ponytail Hat for extra sun protection.A young child wearing the Red Gingham SPF 50 Gingham Swim Ponytail Hat stands against a pink background with arms raised, paired with a matching zip-up outfit.
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SPF 50 Gingham Swim Ponytail Hat
Sale price$39.95 Regular price$44.95
S/MM/LL/XL
NEWA young girl in a blue and white checkered outfit wears the Blue Gingham SPF 50 Gingham Swim Ponytail Hat, standing in front of a pink background.A child in a Blue Gingham SPF 50 Gingham Swim Ponytail Hat enjoys all-day sun protection and quick-drying comfort, jumping against a pink background.
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SPF 50 Gingham Swim Ponytail Hat
Sale price$39.95 Regular price$44.95
M/LL/XL
NEWA smiling young boy stands with hands on hips in a grey Oobi Pool Boy Tee with navy binding—hand printed in Australia—paired with dark pants and white sneakers, set against a plain light blue background.The Oobi Pool Boy Tee with Navy Binding is a gray short-sleeved boys' t-shirt featuring "POOL BOY" in bold navy on the front and a black collar, each hand printed in Australia for premium style and quality.
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Pool Boy Tee with Navy Binding
Sale price$39.95
234567810
NEWA young boy smiles in an Oobi Blue Sausage Dog Tee with Navy Binding, navy sweatpants, and white sneakers—showcasing stylish boys’ clothing against a plain light blue background.A young boy confidently poses in the Oobi Blue Sausage Dog Tee with Navy Binding, hand-printed in Australia with a blue and red dachshund graphic, paired with dark side-striped pants.
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Blue Sausage Dog Tee with Navy Binding
Sale price$39.95
234567810
NEWA young child stands confidently with hands on hips, wearing Oobi's Dino-mite Tee with Navy Binding—made from 100% cotton and featuring a green dinosaur graphic—paired with navy blue pants with white stripes, against a plain peach background.A young child in Oobi’s Dino-mite Tee with Navy Binding, navy track pants, and white sneakers jumps against a plain peach background.
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Dino-mite Tee with Navy Binding
Sale price$39.95
234567810
NEWTwo young boys in striped pants and white shoes stand beside a vintage tricycle. One wears the Oobi Snackman White Jersey Tee with Red Binding, made from breathable cotton for all-day comfort.Two children wearing colorful clothing with visible branding on a white background
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Navy Jersey 2 Stripe Pants
Sale price$39.95
234567810
NEWChild wearing a red dress with a checkered hat holding a donut against a white backgroundChild wearing a pink gingham dress with cherry pattern and matching hat on a white background
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Cherry Gingham Ponytail Hat
Sale price$39.95
S/MM/LL/XL
(5.0)
NEWFloral Gingham Ponytail HatYoung girl in a blue Floral Gingham Ponytail Hat and top, red tulle skirt, white socks, and red sandals stands against a pink background.
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Floral Gingham Ponytail Hat
Sale price$39.95
S/MM/LL/XL
(5.0)
NEWA young girl stands barefoot on a pink background in the Red Gingham SPF 50 Gingham Lou-Lou Bikini Set—an adorable girls’ swimwear choice with an asymmetrical ruffle top.A young girl shows off the Red Gingham SPF 50 Gingham Lou-Lou Bikini Set with its cute ruffle skirt while performing a cartwheel against a solid pink background.
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SPF 50 Gingham Lou-Lou Bikini Set
Sale price$39.95
456789-1011-12
(4.8)
NEWA young girl in the Red Gingham SPF 50 Gingham Lou-Lou Bikini Set with blue goggles sits by an inflatable pool float, all set against a pink backdrop.A young girl wears the Red Gingham SPF 50 Gingham Lou-Lou Bikini Set with a ruffle skirt and blue goggles as she sits on an inflatable pool ring against a pink background.
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SPF 50 Gingham Lou-Lou Bikini Set
Sale price$39.95
456789-1011-12
(4.8)
NEWA young boy sits on a wooden step stool, smiling with a gummy worm candy. He wears Oobi’s Snackman White Jersey Tee with Red Binding—perfect for playful moments—paired with breathable navy striped pants and white sneakers.A young boy faces forward in an Oobi Snackman White Jersey Tee with red binding, featuring a Pac-Man graphic, navy striped track pants, and white sneakers—cool, comfy boyswear.
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Snackman White Jersey Tee with Red Binding
Sale price$39.95
23456781012
NEWFloral Gingham Jersey ShortsFloral Gingham Jersey Shorts
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Floral Gingham Jersey Shorts
Sale price$39.95
45689-1011-12
NEWYoung girl wearing a pink top and red checkered shorts on a pink backgroundA young girl with brown hair jumps in the air, wearing a pink shirt, Cherry Gingham Jersey Shorts by Cherry Gingham, and red sandals against a pink background.
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Cherry Gingham Jersey Shorts
Sale price$39.95
45689-1011-12
NEWA young boy stands with hands on hips, wearing Oobi's Grey Marle Tee with Navy Binding 3078, navy striped sweatpants, and white sneakers against a plain white background.A boy stands sideways with hands on hips, wearing a grey 100% cotton T-shirt, Essentials Chambray Shorts With Retro Curve - FIND featuring red trim, and white sneakers against a plain light blue background.
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Grey Marle Tee with Navy Binding 3078
Sale price$34.95
234567810
NEWA boy stands sideways with hands on hips, wearing a grey 100% cotton T-shirt, Essentials Chambray Shorts With Retro Curve - FIND featuring red trim, and white sneakers against a plain light blue background.A child wears Essentials’ Chambray Shorts With Retro Curve - FIND, featuring red trim, and white sneakers, standing against a light blue background.
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NEWFloral Gingham Jersey Leggings by Floral Gingham with a blue and white vintage floral gingham print are laid flat, scattered cherries as decoration, and red lace-up sneakers in the top right corner.A young girl wears Floral Gingham Jersey Leggings by Floral Gingham, posing on one foot with her other leg held behind and an arm extended forward, all set against a pink background.
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Floral Gingham Jersey Leggings
Sale price$24.95
45689-1011-12
(5.0)
NEWCherry Gingham Jersey Leggings by Cherry Gingham in pink and white gingham with a cherry print are laid flat, surrounded by fresh cherries and red sneakers on a white background.The Cherry Gingham Tutu Dress by Cherry Gingham features red cherries with green stems, a pink ribbon, and yellow stars on a pink and white gingham background—perfect inspiration for any girl's cherry or gingham-themed outfit.
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Cherry Gingham Jersey Leggings
Sale price$24.95
3458
(5.0)
A young child with long curly hair wears the Essentials Red and Pink Hearts Headband and a pink T-shirt with a cartoon dachshund, looking to the side against a plain background.A woman stands and smiles against a light blue background, wearing an Essentials Red and Pink Hearts Headband with a red dress covered in hand-printed hearts and brown sandals.
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Red and Pink Hearts Headband
Sale price$12.95
One Size
A young girl in profile wears the Essentials Big Heart Headband, featuring a hand-printed hearts pattern, styled with a white shirt and her long wavy hair draped over her shoulder for a retro look.A young girl with long hair wears the Big Hearts Big Heart Pocket Skirt with heart-shaped pockets, a white shirt, and a matching headband, posing over her shoulder against a plain background.
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Big Heart Headband
Sale price$12.95
One Size
Pink Gingham Handmade Bow - Oobi
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Pink Gingham Handmade Bow
Sale price$12.95
One Size
Red Gingham Handmade Bow - Oobi
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Red Gingham Handmade Bow
Sale price$12.95
One Size
Blue Gingham Handmade Bow - Oobi
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Blue Gingham Handmade Bow
Sale price$12.95
One Size
Lilac Large Bow - Oobi
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Lilac Large Bow
Sale price$9.95
One Size

Beautiful hand-printed, bright & fun dresses and more for toddlers, little girls and tweens up to 12 years old. Our new-in collection is ethically made, and won't break the bank.

Beautiful, Ethically Made Kids Clothes

Oobi Kids Fashion

We are proud to provide kids fashion that’s not only stylish, but ethically made. Our designs are fun, vibrant, and practical. We have dresses, tops, skirts, shorts, cardigans, and more to suit any occasion, from playdates to garden picnics, birthdays, and more.

Summer Clothes at Oobi


Oobi’s summer collection is perfect for keeping children stylish and comfortable during warm weather. The range features bright, cheerful designs that reflect the joy of summer. Dresses are a highlight, with vibrant prints, lightweight fabrics, and breezy cuts. Breathable cotton tops pair perfectly with Oobi’s colourful skirts and shorts, offering versatility for active days. Our wide brim sun hats add both charm and protection from the sun. Parents love that Oobi’s kids fashion clothes are made with high-quality materials designed to withstand endless playtime.

Our swimwear is designed for fun and functionality. Adorable rash vests and swimsuits ensure comfort and UV protection. The bright and bold patterns make it easy to spot kids at the pool or beach. Oobi’s commitment to ethical production ensures families can shop confidently. We observe eco-friendly practices.

Winter Clothes at Oobi


Oobi’s winter kids fashion collection includes jackets and cardigan must-haves, offering maximum softness during chilly days. Knitted jumpers come in playful patterns, adding a splash of colour to the darker months. Layering is easy with Oobi’s long-sleeve tops, leggings, and tights, all designed for warmth and movement. The winter range also features dresses made from 100% cotton, keeping kids warm without irritation.

Oobi pays attention to details, with features like adjustable hoods and easy-to-fasten buttons for practicality. The winter collection’s durability ensures clothes withstand wear and tear from everyday activities. Kids fashion should not only be stylish, but should be comfy and machine washable.

Why Choose Oobi

Our dedication to sustainability means our products are kinder to the planet. Thoughtful design details, like lace trimmings, front zippers, and adjustable waistbands, prioritise kids’ comfort all day long.

Whether it’s summer swimsuits or winter coats, Oobi makes dressing kids a joyful experience. Our designs encourage self-expression, blending playful patterns with practical features.

Ethical Practices at Oobi

Oobi is dedicated to ethical production and sustainable practices. We prioritise fair labour, ensuring all workers receive fair wages and work in safe conditions. Oobi is committed to minimizing environmental impact by using sustainable materials and reducing waste. Our designs are timeless, promoting longevity and reducing the need for frequent replacements. We support local communities by collaborating with artisans and donating a portion of profits to children's charities. By adhering to these principles, Oobi demonstrates that fashion can be both beautiful and ethically produced.