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Your Oobi cart is ready for its first splash of colour.

Find something bright, joyful and made to be loved.

Most-loved dresses Browse by age
Shop Girls Dresses

You might love...

Girl in the Big Red Heart Holly dress with gingham pockets

Big Red Heart Holly Dress

$69.95
Two young girls modeling matching apron-style dresses with bow headbands, standing against a solid pink studio background. The dress on the left is cream with red cherry and bow prints and red gingham pockets.

Cherry Baby Gracie Reversible Dress

$64.95
A young girl stands against a solid pink studio background wearing a cherry-print strapless dress with a large red gingham bow at the waist, a matching cherry-print sun hat, and red shoes. She is holding a clear plastic ribbon wand.

Cherry Baby Marlow Dress

$54.95
Girl holding out the ruffle hem of her Strawberry Holly dress

Strawberry Fields Holly Dress

$69.95

Black Friday: EXTRA 35% Off

EXTRA 35% off every piece below, taken off in your cart. No code needed. Ends Sun 29 Nov, 7:50pm.

Subscribers get40% Off
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Black Friday

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85 products

Party Pooches Jersey Playsuit
Party Pooches Jersey Playsuit
Party Pooches Jersey Playsuit
Party Pooches Jersey Playsuit
Girl in Party Pooches jersey playsuit with a red bow headband
Smiling girl in Party Pooches playsuit with red sandals
Party Pooches Jersey Playsuit Sale price$49.95 Regular price$54.95$32.47 Black Friday price
(5.0)
Bun Bun Ariel Tutu Dress
Bun Bun Ariel Tutu Dress
Bun Bun Ariel Tutu Dress
Bun Bun Ariel Tutu Dress
Toddler in Pink Bun Bun Ariel tutu dress with tulle skirt
Toddler giggling in Pink Bun Bun Ariel tutu dress holding a toy bunny
Bun Bun Ariel Tutu Dress Sale price$49.95 Regular price$74.95$32.47 Black Friday price
(5.0)
Pretty Pink Floral Cardigan
Pretty Pink Floral Cardigan
Pretty Pink Floral Cardigan
Floral Cardigan Pretty Pink
Floral Cardigan Pretty Pink
Pretty Pink Floral Cardigan Sale price$34.95 Regular price$64.95$22.72 Black Friday price
(4.3)
Woodblock Flower Josie Playsuit
Woodblock Flower Josie Playsuit
Woodblock Flower Josie Playsuit
Woodblock Flower Josie Playsuit
Girl in the Woodblock Flower Josie playsuit, side view
Girl in sunglasses and the Woodblock Flower Josie playsuit
Woodblock Flower Josie Playsuit Sale price$19.95 Regular price$49.95$12.97 Black Friday price
(5.0)
Starburst Astra Dress
Starburst Astra Dress
Starburst Astra Dress
Starburst Astra Dress
Starburst Astra Dress
Starburst Astra Dress
Starburst Astra Dress Sale price$34.95 Regular price$59.95$22.72 Black Friday price
(5.0)
Cherry Appliqué Cardigan
Cherry Appliqué Cardigan
Cherry Appliqué Cardigan
Cherry Appliqué Cardigan
Smiling girl in pink Cherry Appliqué cotton cardigan
Girl in Cherry Appliqué cardigan over a red dress, with a red hair bow
Cherry Appliqué Cardigan Sale price$59.95 Regular price$69.95$38.97 Black Friday price
(0.0)
Red Gingham Garden Party Dress
Red Gingham Garden Party Dress
Red Gingham Garden Party Dress
Red Gingham Garden Party Dress
Red Gingham Garden Party Dress
Red Gingham Garden Party Dress
Red Gingham Garden Party Dress Sale price$39.95 Regular price$69.95$25.97 Black Friday price
(5.0)
Pink Gingham UPF 50+ Long Sleeve Swimsuit
Pink Gingham UPF 50+ Long Sleeve Swimsuit
Pink Gingham UPF 50+ Long Sleeve Swimsuit
Pink Gingham UPF 50+ Long Sleeve Swimsuit
UPF 50+ Gingham Long Sleeve Swimsuit
UPF 50+ Gingham Long Sleeve Swimsuit
Pink Gingham UPF 50+ Long Sleeve Swimsuit Sale price$39.95 Regular price$59.95$25.97 Black Friday price
(5.0)
Pink Jungle Tala Jersey Playsuit
Pink Jungle Tala Jersey Playsuit
Pink Jungle Tala Jersey Playsuit
Pink Jungle Tala Jersey Playsuit
Toddler sitting on a stool in Pink Jungle Tala jersey playsuit
Toddler in Pink Jungle Tala playsuit with flutter sleeves
Pink Jungle Tala Jersey Playsuit Sale price$39.95 Regular price$54.95$25.97 Black Friday price
(5.0)
Pink Jungle Claudia Tutu Dress
Pink Jungle Claudia Tutu Dress
Pink Jungle Claudia tutu dress flat lay, jungle print cotton bodice with pink tulle skirt
Close-up of the Pink Jungle print
Pink Jungle Claudia Tutu Dress Sale price$64.95 Regular price$69.95$42.22 Black Friday price
(5.0)
Maxine Cloud Blue Cardigan
Maxine Cloud Blue 100% cotton cable knit girls cardigan, flat lay
Maxine Cloud Blue Cardigan Sale price$49.95 Regular price$54.95$32.47 Black Friday price
(5.0)
Happy Heart Tee - White
Happy Heart Tee - White
Happy Heart Tee - White
Happy Heart Tee - White
Girl in the white Happy Heart tee with Big Heart wide-leg pants
Back of a white Oobi tee personalised with the name Penny in red script, FREE personalisation
Happy Heart Tee - White Sale price$39.95$25.97 Black Friday price
(5.0)
Blue Party Pooch Tee - White
Blue Party Pooch Tee - White
Blue Party Pooch Tee - White
Blue Party Pooch Tee - White
Smiling girl in Party Pooches lace shorts and Blue Party Pooch tee
Back of a white Oobi tee personalised with the name Penny in red script, FREE personalisation
Blue Party Pooch Tee - White Sale price$39.95$25.97 Black Friday price
(5.0)
Big Red Heart Yoke Skirt
Big Red Heart Yoke Skirt
Big Red Heart Yoke Skirt
Big Red Heart Yoke Skirt
Girl with her hands on her head in the Big Red Heart yoke skirt and pink Happy Heart tee
Girl twisting side to side in the Big Red Heart yoke skirt and pink Happy Heart tee
Big Red Heart Yoke SkirtNew-In Sale price$44.95 Regular price$49.95$29.22 Black Friday price
(0.0)
Nautical Ponytail Hat
Nautical Ponytail Hat
Nautical Ponytail Hat
Nautical Ponytail Hat
Close-up of the Nautical Holiday sun hat and dress
Girl looking through binoculars in the Nautical Holiday dress
Nautical Ponytail Hat Sale price$24.95 Regular price$39.95$16.22 Black Friday price
(4.9)
Women's Big Red Heart Yoke Skirt
Women's Big Red Heart Yoke Skirt
Women's Big Red Heart Yoke Skirt
Women's Big Red Heart Yoke Skirt
Mum and daughter holding hands in matching Big Red Heart skirts
Mum hugging her daughter, both in Big Red Heart yoke skirts
Women's Big Red Heart Yoke SkirtNew-In Sale price$64.95 Regular price$69.95$42.22 Black Friday price
(0.0)
Amalfi Oranges Holiday Dress
Amalfi Oranges Holiday Dress
Amalfi Oranges Holiday Dress
Amalfi Oranges Holiday Dress
Amalfi Oranges Holiday Dress
Amalfi Oranges Holiday Dress
Amalfi Oranges Holiday Dress Sale price$34.95 Regular price$69.95$22.72 Black Friday price
(5.0)
Blue/Pink Chloe Ponytail Hat
Blue/Pink Chloe Ponytail Hat
Blue/Pink Chloe Ponytail Hat
Girl smiling in the Blue/Pink Chloe ponytail hat, blue floral brim with pink gingham lining
Girl smiling in the Blue/Pink Chloe ponytail hat, blue floral brim with pink gingham lining
Blue/Pink Chloe Ponytail Hat Sale price$34.95 Regular price$39.95$22.72 Black Friday price
(4.9)
Pink Bun Bun Zadie Jacket
Pink Bun Bun Zadie Jacket
Pink Bun Bun Zadie Jacket
Pink Bun Bun Zadie Jacket
Girl making bunny ears in the Pink Bun Bun Zadie jacket
Girl in the Pink Bun Bun Zadie zip jacket
Pink Bun Bun Zadie Jacket Sale price$34.95 Regular price$64.95$22.72 Black Friday price
(4.7)
Woodblock Flower Chloe Ponytail Hat
Woodblock Flower Chloe Ponytail Hat
Woodblock Flower Chloe Ponytail Hat
Woodblock Flower Chloe Ponytail Hat
Toddler in the Woodblock Flower Chloe ponytail hat with gingham brim
Toddler in the Woodblock Flower Chloe hat, side view
Woodblock Flower Chloe Ponytail Hat Sale price$24.95 Regular price$39.95$16.22 Black Friday price
(4.9)
Red Gingham UPF 50+ Swim Ponytail Hat
Red Gingham UPF 50+ Swim Ponytail Hat
Red Gingham UPF 50+ Swim Ponytail Hat
Toddler in the red gingham swim ponytail hat and swimsuit
Toddler in the red gingham swim hat and long sleeve swimsuit
Red Gingham UPF 50+ Swim Ponytail Hat Sale price$24.95 Regular price$44.95$16.22 Black Friday price
(5.0)
Blue Gingham UPF 50+ Swim Ponytail Hat
Blue Gingham UPF 50+ Swim Ponytail Hat
Blue Gingham UPF 50+ Swim Ponytail Hat
UPF 50+ Gingham Swim Ponytail Hat
Girl jumping in the blue gingham swimsuit and matching swim hat
Blue Gingham UPF 50+ Swim Ponytail Hat Sale price$19.95 Regular price$44.95$12.97 Black Friday price
(5.0)
Pink Bun Bun Short Sleeve Amelie Dress
Pink Bun Bun Short Sleeve Amelie Dress
Pink Bun Bun Short Sleeve Amelie Dress
Pink Bun Bun Short Sleeve Amelie Dress
Girl dancing in the Pink Bun Bun Amelie dress
Girl holding out the skirt of the Pink Bun Bun Amelie dress
Pink Bun Bun Short Sleeve Amelie Dress Sale price$49.95 Regular price$64.95$32.47 Black Friday price
(5.0)
Pink Bun Bun Jersey Joggers
Pink Bun Bun Jersey Joggers
Pink Bun Bun Jersey Joggers
Pink Bun Bun jersey joggers, flat lay
Pink Bun Bun jersey joggers, side flat lay
Pink Bun Bun Jersey Joggers Sale price$34.95 Regular price$49.95$22.72 Black Friday price
(4.8)

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