Kids Fashion

What Makes Oobi Different?

In a world full of children’s clothing brands, Oobi stands out for all the right reasons. We're more than just pretty dresses, we’re a  heart-led brand that believes in childhood joy, comfort, crea...

Why Cotton is a Game-Changer for Kids' Clothing

At Oobi, we believe that what children wear should feel just as good as it looks. That’s why we’ve always had one fabric at the heart of our collections: cotton. Read More...

Why You Should Join the Oobi VIP Facebook Group

Are you an Oobi fan? Love a sneaky sale, early access, and being part of a fun and friendly community? Read More...

A Colourful Day Out With Our Toddler (and a Few Things We Never Leave Home Without)

Join us for a realistic (and fun!) day out with our toddler, featuring the must-haves that make it easier, cuter, and more fun. From Oobi outfits to our Sunkissed portable baby chair and toddler su...

Rituals of Confidence: Everyday Moments That Help Your Little Girl Shine

Simple, joyful rituals can help your little Oobi girl feel confident every day — from outfit choices to hair brushing. Featuring a detangling tip from Aussie brand Suntied. Read more...

Oobi-fy the World - Spreading the Joy for Over 12 Years

We recently spent a beautiful evening surrounded by the heart and soul of Good360Australia. To be in a room filled with passionate product donors, partners, funders, Members of Parliament, board...

Cold Days, Cute Clothes in Oobi

Stay cosy in cute winter styles! Dresses, coats, knitwear and more to keep you warm through the cold days. Read More...

Winter Magic at Oobi ❄️

There’s something truly magical about winter – crisp mornings, cosy cuddles, and the joy of layering up in beautiful clothes. At Oobi, we believe that dressing up for the cool weather should never...

Winter Bestsellers

From cosy dresses to snuggly jackets, our best sellers are designed with love, made for twirls & adventure.  Read More...

OUR SUSTAINABLE PRACTICES - UPDATE MAY 2025

Oobi is proudly slow fashion and are always striving to innovate in the industry which is why we have scored a Good on You rating of which we are extremely proud. Read More...