Kids Fashion

How to Choose the Perfect Oobi Hat Size (and Why They’re the Best Kids Sun Hats in Australia)

When it comes to sun safety for little ones, not all hats are created equal. At Oobi, hats aren’t just stylish, they’re carefully designed to protect, fit comfortably, and last through every advent...

Finding the Perfect Fit for Your Little One

Having trouble choosing the correct size for your little one? Here’s our general size guide to help you choose the perfect fit. Read More...

How to Care for Your Oobi Clothes (Because They're Pretty Amazing)

Keep your Oobi pieces gorgeous for years to come with these simple tips. Read More...

Layer Love for Winter to Spring

The chill of winter may be starting to melt away, but there's still a breeze in the air. At Oobi, we know how to make that in-between season feel fun and full of colour, with light layers packed wi...

Twirl-Tested: Our Favourite Winter Dresses

We’ve rounded up a few of our favourite winter dresses, loved by little ones and mums alike, complete with styling tips and real customer love. Read More...

What Makes Oobi Different?

In a world full of children’s clothing brands, Oobi stands out for all the right reasons. We're more than just pretty dresses, we’re a  heart-led brand that believes in childhood joy, comfort, crea...

Why Cotton is a Game-Changer for Kids' Clothing

At Oobi, we believe that what children wear should feel just as good as it looks. That’s why we’ve always had one fabric at the heart of our collections: cotton. Read More...

A Colourful Day Out With Our Toddler (and a Few Things We Never Leave Home Without)

Join us for a realistic (and fun!) day out with our toddler, featuring the must-haves that make it easier, cuter, and more fun. From Oobi outfits to our Sunkissed portable baby chair and toddler su...

Rituals of Confidence: Everyday Moments That Help Your Little Girl Shine

Simple, joyful rituals can help your little Oobi girl feel confident every day — from outfit choices to hair brushing. Featuring a detangling tip from Aussie brand Suntied. Read more...

How Did Gingham Get So Popular? Ask the Wizard

One mention of the word ‘gingham’ and vivid pictures come to mind – an idyllic picnic or a carefree summer dress dancing in a gentle breeze. But no matter how picturesque these scenes are, gingham ...