Kids Fashion

Finding the Perfect Fit for Your Little One

Having trouble choosing the correct size for your little one? Here’s our general size guide to help you choose the perfect fit. Read More...

How to Care for Your Oobi Clothes (Because They're Pretty Amazing)

Keep your Oobi pieces gorgeous for years to come with these simple tips. Read More...

Layer Love for Winter to Spring

The chill of winter may be starting to melt away, but there's still a breeze in the air. At Oobi, we know how to make that in-between season feel fun and full of colour, with light layers packed wi...

Twirl-Tested: Our Favourite Winter Dresses

We’ve rounded up a few of our favourite winter dresses, loved by little ones and mums alike, complete with styling tips and real customer love. Read More...

Cold Days, Cute Clothes in Oobi

Stay cosy in cute winter styles! Dresses, coats, knitwear and more to keep you warm through the cold days. Read More...

Winter Magic at Oobi ❄️

There’s something truly magical about winter – crisp mornings, cosy cuddles, and the joy of layering up in beautiful clothes. At Oobi, we believe that dressing up for the cool weather should never...

Winter Bestsellers

From cosy dresses to snuggly jackets, our best sellers are designed with love, made for twirls & adventure.  Read More...

On the Farm! Winter Girls Clothing, May 2025

We focus on durable cotton, fuss-free fits, and vibrant colours so cheerful your little one will be reaching for her Oobi dress again and again (even on laundry day!). It’s fashion that feels good ...

What Customers Are Saying About Oobi: Why Families Love This Aussie Kidswear Brand

At Oobi, it’s not just about dressing kids – it’s about celebrating childhood with colour, creativity, and care. We’re not your average children’s clothing brand, but don’t just take our word for i...

End of Season Sale!

New to sale and Extra Discounts on ✨lucky lasts✨ for our End of Season Sale. Read More...