Kids Fashion

100% Cotton Girls Dresses: The Ultimate Guide for Parents

Choosing the right dress for your little girl can be tricky especially if you want something comfortable, breathable, and gentle on sensitive skin. That’s why 100% cotton girls dresses are loved by...

How to Choose Ethical Kidswear in Australia

Choosing ethical children's clothing can feel overwhelming. From materials used, certifications, and labour practices… where do you even start? If you’re a parent who wants clothes that are safe, d...

How to Style Girls Christmas Dresses

Finding the perfect Christmas dress for your little one is already a joy, but styling it to create a magical, photo-ready holiday look? Even better! Whether you're planning for family photos, a sch...

Best Girls Clothes Label in Australia As Voted by One Fine Baby!

Big news, mummas! We’re thrilled to share that Oobi has been voted the Best Girls Clothes Label by One Fine Baby Awards, a recognition that celebrates brands loved by real parents (like you!). From...

Kids Party Dresses Australia - Finding The Perfect Outfit for Every Celebration

Every party deserves a twirl! Whether it’s a birthday bash, school concert, or festive family get-together, finding the right dress for your little one can make all the difference. At Oobi, our kid...

Kids Fashion Trends in Australia

In this guide, we’ll share the top Australian kids’ fashion trends and how to style them effortlessly with pieces from Oobi.

Matching Mum and Me Christmas Outfits for 2026

Every December there's a moment. Lunch is on, the cousins are running feral, and somebody says "quick, get a photo of you two." Matching outfits turn that photo into the one that goes on the fridge...

Ethically Made Red Dresses for Girls - Bold, Bright & Beautiful

Our Red Girls Dresses Collection is ethically made, comfortable for all-day wear, and designed for every adventure, from birthday parties to sunny park picnics.

Confetti Floral

Confetti Floral is sweet, pink and multicoloured, delicate and amazing. Take a look at our assortment of super romantic florals, in a beautiful collection of our unique prints.

Best Sellers & Summer Fun!

Cherries sweet as pie, summer maxi dresses, boys & girls - come out and play! It's summertime at Oobi and we've got all the newest and cutest girls and boys styles and prints for the warmer sea...