Kids Fashion

Rituals of Confidence: Everyday Moments That Help Your Little Girl Shine

Simple, joyful rituals can help your little Oobi girl feel confident every day — from outfit choices to hair brushing. Featuring a detangling tip from Aussie brand Suntied. Read more...

Oobi-fy the World - Spreading the Joy for Over 12 Years

We recently spent a beautiful evening surrounded by the heart and soul of Good360Australia. To be in a room filled with passionate product donors, partners, funders, Members of Parliament, board...

Cold Days, Cute Clothes in Oobi

Stay cosy in cute winter styles! Dresses, coats, knitwear and more to keep you warm through the cold days. Read More...

Winter Magic at Oobi ❄️

There’s something truly magical about winter – crisp mornings, cosy cuddles, and the joy of layering up in beautiful clothes. At Oobi, we believe that dressing up for the cool weather should never...

Winter Bestsellers

From cosy dresses to snuggly jackets, our best sellers are designed with love, made for twirls & adventure.  Read More...

OUR SUSTAINABLE PRACTICES - UPDATE MAY 2025

Oobi is proudly slow fashion and are always striving to innovate in the industry which is why we have scored a Good on You rating of which we are extremely proud. Read More...

Mother's Day

Happy Mother's Day! It's time to meet some of our lovely Oobi mums. Read more...

Winter Girls Clothing

We focus on durable cotton, fuss-free fits, and vibrant colours so cheerful your little one will be reaching for her Oobi dress again and again (even on laundry day!). It’s fashion that feels good ...

What Customers Are Saying About Oobi: Why Families Love This Aussie Kidswear Brand

At Oobi, it’s not just about dressing kids – it’s about celebrating childhood with colour, creativity, and care. We’re not your average children’s clothing brand, but don’t just take our word for i...

Timeless Winter Magic - Long Sleeve Dresses & Coats for Little Girls

Relive the magic of childhood winters with Oobi’s ethically made long sleeve girls' dresses, winter coats & knitwear—crafted for play, warmth, and hand-me-down love. Read More...