Kids Fashion

Handmade with Love

At Oobi, every girl's summer dress is made with care and heart at the center of each design. From concept sketches to the final stitch, our dresses reflect the beauty of slow fashion and the joy of...

How to Choose the Perfect Oobi Hat Size (and Why They’re the Best Kids Sun Hats in Australia)

When it comes to sun safety for little ones, not all hats are created equal. At Oobi, hats aren’t just stylish, they’re carefully designed to protect, fit comfortably, and last through every advent...

Finding the Perfect Fit for Your Little One

Having trouble choosing the correct size for your little one? Here’s our general size guide to help you choose the perfect fit. Read More...

How to Care for Your Oobi Clothes (Because They're Pretty Amazing)

Keep your Oobi pieces gorgeous for years to come with these simple tips. Read More...

Layer Love for Winter to Spring

The chill of winter may be starting to melt away, but there's still a breeze in the air. At Oobi, we know how to make that in-between season feel fun and full of colour, with light layers packed wi...

Twirl-Tested: Our Favourite Winter Dresses

We’ve rounded up a few of our favourite winter dresses, loved by little ones and mums alike, complete with styling tips and real customer love. Read More...

What Makes Oobi Different?

In a world full of children’s clothing brands, Oobi stands out for all the right reasons. We're more than just pretty dresses, we’re a  heart-led brand that believes in childhood joy, comfort, crea...

Why Cotton is a Game-Changer for Kids' Clothing

At Oobi, we believe that what children wear should feel just as good as it looks. That’s why we’ve always had one fabric at the heart of our collections: cotton. Read More...

Why You Should Join the Oobi VIP Facebook Group

Are you an Oobi fan? Love a sneaky sale, early access, and being part of a fun and friendly community? Read More...

A Colourful Day Out With Our Toddler (and a Few Things We Never Leave Home Without)

Join us for a realistic (and fun!) day out with our toddler, featuring the must-haves that make it easier, cuter, and more fun. From Oobi outfits to our Sunkissed portable baby chair and toddler su...